Innovative Digital Commerce and Its Impact on Doom Spending and Unsustainable Fashion Choices Among Generation Z: A TikTok Live Shopping Study. COMMENTATE: Journal of Communication Management, [S. l.], v. 6, n. 2, p. 44–60, 2025. DOI: 10.37535/103006220254. Disponível em: https://journal.lspr.edu/index.php/commentate/article/view/879. Acesso em: 11 mar. 2026.