Beyond Traditional Banking: Smart CRM Strategies for Next-Generation Financial Technology Peer To Peer Lending Trust. COMMENTATE: Journal of Communication Management, [S. l.], v. 6, n. 2, p. 61–70, 2025. DOI: 10.37535/103006220255. Disponível em: https://journal.lspr.edu/index.php/commentate/article/view/880. Acesso em: 11 mar. 2026.