COMMENTATE: Journal of Communication Management
COMMENTATE: Journal of Communication Management is an open-access, double-blind peer-reviewed journal on communication studies and management, launched in 2020. The name "Commentate" has multiple meanings: providing spoken descriptions and remarks on events like news, cultural events, conferences, public ceremonies, and competitions as they happen, and it abbreviates COMmunication ManageMENT in PostgraduATE Studies. It also signifies the commentator's role in capturing and analyzing communication phenomena in society. COMMENTATE is published by LSPR Institute of Communication & Business (Institut Komunikasi dan Bisnis LSPR) and managed by LSPR Postgraduate Program. Our goal is to spotlight research on communication and management processes within the ASEAN region and beyond, making it accessible to a broad international audience. The journal, published biannually in June and December, features articles that present empirical studies, advance communication theory, and refine research methodologies. The objective of this journal is to encourage research related but not limited to: (1) Corporate communication, (2) Media communication, (3) Public relations, (4) Health communication, (5) Cultural and entertainment communication, (6) Global communication, and (7) Business and communication management.
Copyright rules apply for the articles that are featured in COMMENTATE: Journal of Communication Management COMMENTATE: Journal of Communication Management holds the right to be the first to publish the article. Authors will still be the copyright holder for their articles published on COMMENTATE: Journal of Communication Management and can use it freely as long as it does not violate the rules. Papers featured on COMMENTATE: Journal of Communication Management are under the Creative Commons Attribution 4.0 International License. Further details can be access on Open Access Policy.
The Role of Mass Media in Shaping Public Discourse on Age Limits in Job Recruitment in Indonesia
In recent years, age limitations in job recruitment have emerged as a highly debated issue in Indonesia, attracting significant attention. Many Indonesian companies set age ceilings for job applicants, commonly setting limits around 25-30 years of age. This practice has caused growing frustration among job seekers, prompting widespread public discourse across various media platforms. The Ministry of Manpower(Kemnaker) as the responsible authority, aims to promote a productive, competitive, and prosperous workforce, yet controversies related to age-based recruitment policies persist. Media outlets, ranging from online news portals to social media platforms, play a critical role in shaping the discussion around age discrimination. This study employs content analysis to investigate how the Indonesian mass media frames this issue, identifying prevailing narratives, biases, and their potential negative public emotions and policy development on public opinion and policy development. The significance of this research lies in its exploration of the media's power in providing information and governmental responses to employment equity. Through qualitative approach and using Robert Entman’s framing theory to analyze a comprehensive evaluation of media portrayals, this study contributes insights into the complexities surrounding age-based recruitment practices, emphasizing the importance of inclusive employment policies for Indonesia's workforce sustainability.
Copyright (c) 2025 Andika Witono, Kezia Descita Ryzan, Ryan Ichiro Martohasian http://creativecommons.org/licenses/by/4.0
Mega vs. Macro Influencers: Narrative Analysis of Motul Promotions on Instagram
The development of digital technology has transformed the landscape of marketing communication, particularly through social media, which has become a dominant channel for influencer marketing strategies. This research offers novelty by analyzing the differences in soft-selling and hard-selling communication styles employed by mega- and macro influencers in promoting Motul-branded vehicle oil on Instagram, an automotive industry context rarely explored in Indonesia. Using a descriptive qualitative approach with thematic analysis, this study identifies recurring patterns in promotional narratives. Data were collected through content documentation, semi-structured interviews with the Motul brand manager, and online narrative questionnaires. The study operationalizes 'promotional narratives' by analyzing four core elements: personal experience, emotional framing, technical explanation, and Call to Action (CTA). The findings indicate that soft selling is more effective in building emotional attachment, while hard selling drives information seeking. The contextual insights from this research enrich the digital marketing communication literature in the automotive sector and provide a practical contribution for marketers in designing targeted collaboration strategies with influencers that align with audience segments and campaign goals.
Copyright (c) 2025 Buwana Rizal Perdana, Miftahul Jannah http://creativecommons.org/licenses/by/4.0
ESG Communication, Green Marketing Mediation, and Brand Trust in Fore Coffee Indonesia
Purpose. This study examines the effect of ESG communication on brand trust among Fore Coffee Indonesia consumers and investigates the mediating role of green marketing in this relationship, addressing how ESG communication is translated into consumer trust within a local post-IPO food and beverage context. Method. A quantitative explanatory design was used with a purposive survey of 180 Fore Coffee consumers who had recent purchase experience and exposure to the brand’s ESG-related communication. Data were analyzed using a two-stage Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach: Stage 1 generated latent variable scores for lower-order constructs; Stage 2 used those scores to estimate higher-order structural relationships among ESG communication, green marketing, and brand trust. Findings. Results indicate that ESG communication significantly strengthens green marketing practices, which in turn have a strong positive effect on brand trust. The direct effect of ESG communication on brand trust is relatively weak, while the indirect effect through green marketing is significant, confirming green marketing as a key mediating mechanism. Conclusion. ESG communication enhances brand trust primarily when operationalized through credible green marketing practices; sustainability communication alone is insufficient to build consumer trust without consistent implementation in the marketing mix. The study clarifies the mechanism linking ESG communication and brand trust and offers practical guidance for integrating ESG strategies with green marketing execution.
Copyright (c) 2025 Chika Agina Hermawan, Mayangsari Alifah Putri, Muhamad Hidayat http://creativecommons.org/licenses/by/4.0
Integrated Marketing Communication (IMC) Strategy of @kueliam to Increase Sales during Ramadan 2025
This study aims to examine a partial and adaptive implementation of integrated marketing communication (IMC) applied by a micro and small enterprise (MSE) during a seasonal campaign, and to identify empirical indications of its contribution to sales performance. A qualitative case study approach is used to explore communication practices carried out across various channels, both online and offline. Data is collected through participant observation and documentation, and analysed using the Miles & Huberman model. The findings reveal that although all elements of the marketing communication mix were taken into consideration, Kue Liam, as an MSE, was only able to implement two main channels: direct selling and online & social media marketing. These two channels proved effective in reaching consumers, fostering engagement, and significantly driving sales during the Ramadan period. This study offers practical insights into the application of IMC by MSEs in the context of seasonal campaigns and serves as a strategic reference for similar businesses.
Copyright (c) 2025 Veronica Winata, Teguh Poeradisastra http://creativecommons.org/licenses/by/4.0
Beyond Traditional Banking: Smart CRM Strategies for Next-Generation Financial Technology Peer To Peer Lending Trust
The financial technology (fintech) industry faces a consumer trust crisis due to the proliferation of illegal online lending practices that have damaged the reputation of the entire Peer-to-Peer (P2P) Lending ecosystem. This research aims to formulate a strategic Customer Relationship Management (CRM) model for rebuilding consumer trust in legitimate P2P Lending platforms. Using a systematic literature review (SLR) method following PRISMA 2020 guidelines, this study analyzes 10 academic studies published between 2003-2022. Literature searches were conducted through Scopus, Web of Science, and Google Scholar databases, focusing on CRM implementation in the fintech context and its relationship with consumer trust building. The research identifies five main CRM contribution themes: service personalization, transparency and effective communication, data security, education and financial literacy, and responsive and sustainable customer relationship management. Findings indicate that effective CRM implementation not only enhances customer satisfaction and loyalty but also serves as a key strategy in reputational risk mitigation and public trust recovery. This study recommends integrating advanced technology with humanistic approaches in CRM, as well as the importance of proactive education and consumer engagement to build a sustainable trust ecosystem in the fintech industry.
Copyright (c) 2025 Muamar Ridho Ridho, Hasta, Arnold http://creativecommons.org/licenses/by/4.0
Innovative Digital Commerce and Its Impact on Doom Spending and Unsustainable Fashion Choices Among Generation Z: A TikTok Live Shopping Study
This study examines the effect of TikTok Live Shopping on doom spending and its impact on unsustainable fashion choices among Generation Z consumers. Using a quantitative survey method, data were collected from 150 respondents aged 18–26 who actively use TikTok and have engaged with its live shopping feature. The results show that TikTok Live Shopping has a significant positive effect on doom spending (β = 0.571, p < 0.001), and doom spending significantly influences unsustainable fashion choices (β = 0.507, p < 0.001). TikTok Live Shopping also directly affects unsustainable fashion choices (β = 0.355, p < 0.001). Furthermore, the mediation analysis indicates that doom spending partially mediates the relationship between TikTok Live Shopping and unsustainable fashion choices, with the indirect effect also being significant. All four hypotheses (H1–H4) were supported, demonstrating that real-time purchasing features on social commerce platforms foster impulsive buying behavior, which in turn drives less sustainable fashion consumption. These findings provide valuable insights for marketers and policymakers in promoting responsible consumption and developing ethical marketing strategies in the era of digital commerce.
Copyright (c) 2025 Gracias Irene Jarut, Selviana http://creativecommons.org/licenses/by/4.0
Nippon Paint’s Mosque-Musala CSR Program on Paint Sales Impact: A Case Study
Corporate Social Responsibility (CSR) has become one of the key strategies in managing the relationship between companies and society. However, in practice, CSR is generally utilized only as a means of building corporate image, and it is rarely employed as part of a marketing strategy aimed at boosting product sales. This study seeks to analyze the influence of CSR programs on increasing product sales, using a case study of Nippon Paint Indonesia’s CSR program implemented in Banten during February–March 2024. The program engaged 35 mosques and prayer halls as well as 17 building material stores, with research focusing on BA Bangunan Group, which consists of 12 stores and 22 houses of worship. Beyond the conceptual importance of a CSR program itself, the appropriate publication and dissemination of such initiatives can also raise consumer awareness and attract purchasing behavior. In this case, Nippon Paint Indonesia strategically utilized digital marketing to publicize its CSR activities in ways that captured consumer attention and encouraged purchases. This research applied a descriptive quantitative approach with comparative methods, analyzing sales data both before and during the CSR program, measuring sell-in (from Nippon Paint to stores) and sell-out (from stores to end consumers). The findings are expected to provide new insights that CSR can not only be used as a corporate social obligation or public relations activity but also as an effective marketing strategy that contributes directly to sales growth in Indonesia.
Copyright (c) 2025 Topan Wijaksono http://creativecommons.org/licenses/by/4.0
Reinforcing Indonesia’s Maritime Identity
This study examines Indonesia's strategic communication within the framework of the global maritime fulcrum, utilizing the theoretical framework of strategic narratives, which encompasses system, identity, and policy narratives (Miskimmon, O'Loughlin, & Roselle, 2013). This study analyzes how the Global Maritime Fulcrum (GMF) vision is projected to enhance Indonesia's diplomatic standing in the Indo-Pacific region. The findings reveal that system narratives are employed to promote a rules-based order, identity narratives reinforce Indonesia's role as a maritime nation and middle power, while policy narratives support the implementation of the ASEAN Outlook on the Indo-Pacific (AOIP) to foster mutually beneficial regional collaboration. GMF as a strategic narrative is utilized by Indonesia to benefit from the China-initiated Belt and Road Initiative (BRI), while maintaining its strategic autonomy and leadership at the regional level. Additionally, this research also highlights the three stages of strategic narrative: formation, projection, and reception by global audiences. However, the research is limited by the lack of empirical evaluation regarding the effectiveness of these narratives both domestically and internationally. Future research should focus on analyzing stakeholder perceptions at the regional level and domestic public reception of the GMF narrative, as well as exploring deeper utilization of media to maximize global reception.
Copyright (c) 2024 Budi Riyanto, Rossabel Mellyana Vadra http://creativecommons.org/licenses/by/4.0
Pemetaan Jaringan Komunikasi AKLI DKI Jakarta: Studi Kolaborasi berbasis Komunitas
Penelitian ini mengeksplorasi dinamika jaringan komunikasi dan Communities of Practice (CoP) di Asosiasi Kontraktor Listrik dan Mekanikal Indonesia (AKLI) DKI Jakarta, yang menghadapi tantangan dalam menjaga aliran informasi yang efektif dan keterlibatan anggota. Jaringan formal, yang terpusat pada sekretariat dan ketua, menunjukkan ketidakseimbangan distribusi informasi akibat penggunaan media komunikasi seperti WhatsApp dan website yang belum optimal. Ketergantungan pada jaringan informal antaranggota menjadi solusi sementara, namun menciptakan akses informasi yang tidak merata. Dari perspektif CoP, mutual engagement anggota masih lemah, dan shared repertoire tidak sepenuhnya mendukung kolaborasi komunitas. Secara teoretis, penelitian ini memperkaya literatur jaringan komunikasi dan CoP dengan menyoroti peran penting shared repertoire dan mutual engagement dalam komunitas berbasis praktik. Secara praktis, hasil penelitian merekomendasikan penguatan peran sekretariat sebagai fasilitator informasi, optimalisasi media komunikasi digital, dan pengembangan saluran informasi yang lebih inklusif. Penelitian lebih lanjut disarankan untuk mengeksplorasi strategi inovatif berbasis teknologi, seperti aplikasi khusus asosiasi, dan menganalisis dampak persaingan antar asosiasi terhadap loyalitas anggota. Temuan ini memberikan kontribusi signifikan bagi pengembangan strategi komunikasi organisasi dan keberlanjutan komunitas asosiasi di tengah persaingan industri.
Copyright (c) 2024 Deddy Irwandy, Waluyo Waluyo http://creativecommons.org/licenses/by/4.0
This study highlights how Public Relations (PR) practitioners assist Indonesia's local Micro, Small, and Medium Enterprises (MSMEs) in the souvenir printing business for various needs. The products created by the local MSME named Ruaya are used by their clients to design digital campaigns aimed at developing better branding strategies and increasing customer awareness in marketing efforts. "The research focuses on two main issues: integrating the Cognitive Dissonance Theory (CDT) into Ruaya’s product branding and promotion, and developing strategies for employee training and leadership as the company transitions from traditional to digital media for branding and promotion." The aim of this paper is to develop strategies that Ruaya can adopt to effectively utilize social media for creating branding strategies that enhance brand awareness and attract new consumers. Additionally, the research focuses on building employee capacity by leveraging CDT as a communication tool to promote active online engagement, adopting niche marketing strategies, and establishing a unique identity for Ruaya. The strategies suggested by PR practitioners to Ruaya’s management include consistently creating video content with storytelling elements, planning content regularly, and collaborating with influencers. The novelty of this qualitative research lies in the exploration of CDT utilization, highlighting its role in three aspects: leadership, marketing, and content strategy.
Copyright (c) 2024 Dewi Diastuti Herfini, Tasya Putri Iranti, Yassela Luqi Nadhifah http://creativecommons.org/licenses/by/4.0
Audience Interpretation of Masculine Domination of Female Superhero Characters
This research explores how audiences interpret messages about masculine dominance in the portrayal of female superhero characters in the film Captain Marvel, emphasizing its elements of female masculinity. Employing a descriptive qualitative approach within an interpretive paradigm, the study applies Stuart Hall’s reception analysis method focusing on encoding and decoding. Audience interpretations are categorized into three hypothetical positions: dominant-hegemonic, negotiated, and oppositional. Data were gathered through in-depth interviews with six informants (three male, three female) selected via purposive sampling to ensure diversity and familiarity with the film. Preliminary interviews were followed by main interviews, during which six scenes were presented for interpretation. The collected data were transcribed, coded, and analyzed to determine the informants' positions. The findings show that audience interpretations of female masculinity in Captain Marvel are shaped by their individual experiences, knowledge, and backgrounds, leading to varied understandings of the film’s messages. These interpretations place informants within one of the three categories, with most audiences accepting the majority of the preferred readings.
Copyright (c) 2024 Diyah Ayu Amalia Avina, Dhiesta Ardhiaputri http://creativecommons.org/licenses/by/4.0
Two-Way Symmetrical Model in Enhancing Inclusivity
Inclusivity in Indonesia, especially in Jakarta, is starting to become a visible issue and is starting to be noticed. This issue is not only from a social perspective, but also from a work perspective. Jobs are now starting to employ people with disabilities, but the number is not large and there are still many people who are not used to interacting with people with disabilities because of the social stigma related to disability. This study explores the role of public relations in promoting inclusivity and fostering engagement between deaf employees and customers at Sunyi Coffee, a socially conscious café in Indonesia. Guided by the Two-Way Symmetrical Model, the research analyzes gaps in interactions and provides actionable recommendations for future strategies. Using qualitative methods, including interviews, observations, and case analysis, this study emphasizes the importance of open communication in building a vibrant and inclusive digital community. The findings offer practical insights for organizations aiming to enhance inclusivity and customer relationships through digital platforms.
Copyright (c) 2024 Erika Kezhia Josephine http://creativecommons.org/licenses/by/4.0
Public Space for Disabled Students in Higher Education
Students with disabilities have been treated discriminative practices in their space of movement in society, including on campus. The facilities available on campus do not yet reflect the concept of public space as a manifestation of democracy. The purpose of this study was to identify the experiences and meanings of disabled students related to the public spaces available on campus. The study used a qualitative approach, and utilized interviews with five research subjects, four of whom were disabled students, and one of Commissioner with disabilities. Observation was the method for triangulation. The study showed that public spaces were designed without considering aspects of accessibility, comfort, and safety for disabled students. This resulted in a strong awareness that they were marginalized and ignored in the public space policy process. The study also showed the importance of take notice to a several elements in the process of building a fair and equal public space, by prioritizing the principle of participation that show interest to aspects of social inclusion and no party is ignored in the process. For this reason, collaborative cooperation is needed between the campus by encouraging the government to form regulations to develop public spaces. The stakeholders involved first are people with disabilities, in collaboration with campus stakeholders and other civil society organizations.
Copyright (c) 2024 Maria Puspitasari http://creativecommons.org/licenses/by/4.0
Komunitas Film Online sebagai Pembentuk Identitas Bersama melalui Instagram sebagai Media Komunikasi
Setiap individu memiliki ketertarikan yang sangat beragam. Ketertarikan akan hal yang sama menggiring terbentuknya komunitas. Seiring berjalannya waktu, komunitas dapat bertumbuh menjadi sangat besar dengan jumlah anggota yang banyak. Saat ini teknologi menjadi salah satu pendukung komunitas untuk dapat mengekspresikan dirinya lebih mudah dan murah. Secara fungsi komunitas hanya memenuhi keinginan pribadi seseorang untuk mendapatkan lingkaran pertemanan yang sama, tetapi kemudian berkembang menjadi sebuah kumpulan yang sangat solid berbasis loyalitas. Salah satu yang menarik adalah komunitas film online yang mampu membentuk sebuah identitas bersama. Para anggota dengan sukarela memberikan bergam ulasan pada film yang saat ini sedang tayang. Kerelaan menonton dan memberikan review tidak mendapatkan keuntungan secara finansial, tetapi membentuk sebuah identitas bersama. Melalui model Identitas Sosial Efek Deindividuasi, yang lebih dikenal sebagai model SIDE penelitian ini menggali perilaku bebas individu yang tergabung dalam komunitas di platform sosial media. Netnografi dilakukan untuk menemukan beragam percakapan yang terbentuk secara bebas pada dunia digital. Hasil yang didapatkan adalah prinsip Common-Bond and Common-Identity Groups dalam Computer Mediated Communication (CMC) dan SIDE terdapat pembentukan identitas bersama melalui komunikasi antar anggota komunitas karena adanya ketertarikan yang sama.
Copyright (c) 2024 Chrisdina Chrisdina, Adinda Gadis Christi Bramundita, Siti Nurhaliza http://creativecommons.org/licenses/by/4.0
Framing Tirto.id Pada Pemberitaan Isu Kekerasan Seksual di Perguruan Tinggi
Sexual and gender-based violence is common all around us, even in college settings. From 2015 to 2021, there were 35 reports of sexual violence in college entering the Women's Chamber. The high rate of sexual abuse in college education, impacted on the publication of Permendikbud No. 30 Year 2021 on Prevention and Suppression of Sexual Violence in College. One of the most serious online media outlets reporting on cases of sexual violence in colleges is Tirto.id. Through Pan & Kosicki's analysis of the news, Tirto.id's position on college sexual assault groups tends to be biased on victims because Tirto is also advocating victims. Tirto.id doesn't dramatize by not giving a flattering opinion, but by providing chronology and facts on the victim's side. Tirto.id also continues to advance the presumption of innocence of the perpetrator because of his case which is still under investigation. Keywords: Framing Analysis, Sexual Violence, College, Online Media, Tirto.id.
Copyright (c) 2024 Calvin Damasemil, Ade Devia Pradipta http://creativecommons.org/licenses/by/4.0
Why Hospitals in Indonesia Must Shift Their Media Tools
ABSTRAK Media digital, khususnya media sosial, telah menjadi alat komunikasi utama dalam masyarakat modern. Perubahan perilaku konsumen yang semakin mengandalkan informasi dari platform digital, termasuk Instagram, mengharuskan institusi kesehatan seperti Rumah Sakit untuk menyesuaikan strategi komunikasi mereka. Pergeseran penggunaan alat media ini, di antaranya terjadi pada Rumah Sakit di Indonesia seperti RS Grha Kedoya, Jakarta, yang semula mengandalkan media konvensional (seperti suratkabar, radio dan televisi), dan belakangan menggunakan media sosial seperti Instagram. Penelitian ini bertujuan mencari tahu apa sebab Rumah Sakit seperti RS Grha Kedoya, Jakarta mengganti alat media mereka ke media sosial. Oleh karena itu penulis melakukan analisis penggunaan media digital di RS tersebut. Oleh karena itu studi kasus dengan pendekatan deskriptif ini membahas peristiwa, perilaku, dan aktivitas serta proses yang dilalui pada media sosial Instagram Rumah Sakit Grha Kedoya (@grhakedoya). Hasil penelitian menunjukkan bahwa penggantian alat media ke media sosial karena jangkauan yang lebih luas, efektivitas biaya, interaksi dua arah, kampanye yang lebih tepat sasaran, penyampaian informasi yang cepat, dan peningkatan kesadaran merek. Dengan mengganti alat media itu, maka RS Grha Kedoya dapat meningkatkan efisiensi komunikasi internal dan eksternal, mempromosikan layanan dan program kesehatan secara lebih efektif, serta memanfaatkan data dan analisis interaksi media sosial yang terjadi untuk memahami kebutuhan dan umpan balik pasien dengan lebih baik, yang semuanya berkontribusi pada peningkatan kualitas pelayanan rumah sakit. Penelitian ini memberikan manfaat signifikan bagi ilmu pengetahuan, khususnya dalam komunikasi kesehatan, dengan memperkaya pemahaman tentang penggunaan media sosial di rumah sakit. Hasil penelitian dapat membantu mengidentifikasi strategi komunikasi yang efektif untuk menyampaikan informasi kesehatan, meningkatkan edukasi pasien, dan memperkuat hubungan antara rumah sakit dan komunitas. Kata Kunci: Media Sosial; Promosi; Edukasi; Rumah Sakit. ABSTRACT Digital media, especially social media, has become the primary communication tool in modern society. The shift in consumer behavior, increasingly relying on information from digital platforms, including Instagram, requires healthcare institutions like hospitals to adjust their communication strategies. This shift in media usage is occurring in hospitals in Indonesia, such as RS Grha Kedoya in Jakarta, which previously relied on conventional media (such as newspapers, radio, and television), but have recently started using social media like Instagram. This research aims to understand why hospitals like RS Grha Kedoya, Jakarta, have switched their media tools to social media. Therefore, the authors conducted an analysis of digital media usage in the hospital. Using qualitative method with a descriptive approach as methodology, the study discusses events, behaviors, activities, and processes on the Grha Kedoya Hospital’s Instagram account (@grhakedoya). The research findings indicate that the switch to social media is due to broader reach, cost-effectiveness, two-way interaction, more targeted campaigns, rapid information dissemination, and increased brand awareness. By switching to social media, RS Grha Kedoya can enhance internal and external communication efficiency, promote health services and programs more effectively, and utilize data and analysis from social media interactions to better understand patient needs and feedback, all of which contribute to improving the quality of hospital services. This research provides significant benefits to the field of knowledge, particularly in health communication, by enriching the understanding of social media usage in hospitals. The findings can help identify effective communication strategies to convey health information, enhance patient education, and strengthen the relationship between hospitals and the community. Keywords: Social Media; Promotion; Education; Hospital;
Copyright (c) 2024 Akrom Arroisi, Salsabila Hanoum Nurifai, Rino Febrianno Boer http://creativecommons.org/licenses/by/4.0
Penggunaan Media Sosial Instagram dalam Komunikasi Bencana Kesiapsiagaan Erupsi Gunung Merapi
ABSTRAK Salah satu gunung berapi yang memiliki potensi bencana adalah Gunung Merapi, gunung paling aktif di Indonesia yang memiliki periode letusan pendek. Dengan karakteristik ini, masyarakat sekitar, pemerintah, dan lembaga terkait perlu meningkatkan kewaspadaan dan kesiapsiagaan untuk meminimalisir dampak buruk dari erupsi Gunung Merapi. Komunikasi tidak hanya dibutuhkan pada saat kondisi darurat bencana tetapi pada saat pra bencana. Penelitian ini bertujuan untuk mengetahui bagaimana komunikasi bencana melalui media sosial Instagram @bpptkg dalam menigkatkan kewaspadaan dan kesiapsiagaan masyarakat yang tinggal di daerah rawan bencana Gunung Merapi. Penelitian ini menggunakan metode analisis isi kualitatif. Objek penelitian ini adalah materi postingan Instagram @bpptkg selama 1 Januari hingga 31 Juli 2024. Unit analisis yang digunakan adalah isi dari postingan di akun tersebut. Hasil penelitian menunjukan Lembaga BPPTKG konsisten mengunggah konten komunikasi bencana dalam kategori: Laporan Aktivitas Gunung Merapi, Risiko Bencana, Video Awan Panas Gunung Merapi, Kondisi Puncak, Edukasi, dan Aktivitas Lembaga BPPTKG. Penelitian ini menggunakan Teori Dependensi Media oleh Sandra Ball-Rokeach dan Melvin DeFleur. Instagram memungkinkan BPPTKG untuk menyampaikan informasi terkini tentang status vulkanik, peringatan, dan langkah-langkah evakuasi dengan cara yang mudah diakses. Interaksi langsung melalui komentar dan pesan pribadi memungkinkan BPPTKG untuk merespons pertanyaan dan kekhawatiran masyarakat secara efektif, yang memperkuat hubungan komunikasi. Saran dari penelitian ini, BPPTKG dapat meningkatkan konten terkait edukasi untuk meningkatkan pengetahuan masyarakat mengenai bencana alam dan melakukan kolaborasi dengan media lokal agar dapat menjangkau masyarakat yang lebih luas. Kata kunci: bencana; bpptkg; gunung merapi; Instagram; komunikasi ABSTRACT One of the volcanoes that has potential disaster is Mount Merapi, the most active mountain in Indonesia that has a short eruption period. With these characteristics, the community, government, and related institutions need to increase vigilance and preparedness to minimize the adverse impact of Mount Merapi’s eruption. Communication is not only needed during disaster emergencies but also in pre-disaster times. This study aims to find out how disaster communication through Instagram @bpptkg social media in increasing the vigilance and preparedness of people living in disaster-prone areas of Mount Merapi. This study uses a qualitative content analysis method. The material objects in this study include Instagram posts @bpptkg from January 1 to July 31, 2024. The unit of analysis used is the content of the posts on the account. The results of the study show that the BPPTKG Institution consistently uploads disaster communication content in the following categories: Mount Merapi Activity Report, Disaster Risk, Mount Merapi Hot Cloud Video, Peak Conditions, Education, and BPPTKG Institution Activities. This study uses Media Dependency Theory by Sandra Ball-Rokeach and Melvin DeFleur. Instagram allows BPPTKG to convey up-to-date information on volcanic status, warnings, and evacuation measures in an easily accessible manner. Direct interaction through comments and private messages allows BPPTKG to respond to people's questions and concerns effectively, which strengthens communication relationships. The suggestion from this research is that BPPTKG can improve content related to education to increase public knowledge about natural disasters and collaborate with local media to reach a wider community.
Copyright (c) 2024 Ras Amanda Gelgel, Maya Arina Pramudita, Jovanni Enralin Silalahi http://creativecommons.org/licenses/by/4.0
Analisis Resepsi Penonton Terhadap Mitos Kecantikan dalam Video Musik “Tutur Batin”
Mitos kecantikan di masyarakat membuat para perempuan tidak bisa bebas dalam menentukan bagaimana mereka berpenampilan dan berperilaku sehingga mereka terus menerus berusaha untuk memenuhi standar tertentu agar terhindar dari perasaan kurang aman yang dapat timbul sewaktu-waktu. Para perempuan telah berusaha melampaui mitos kecantikan untuk mengatasi hal tersebut dengan berbagai cara, salah satunya yaitu melalui media musik video. Musik video Yura Yunita “Tutur Batin” adalah salah satu musik video yang mengangkat isu perempuan atau mitos kecantikan di masyarakat. Penelitian ini memiliki tujuan untuk mengetahui resepsi penonton terhadap upaya perempuan melampaui mitos kecantikan dalam video musik Yura Yunita “Tutur Batin”. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan analisis resepsi encoding-decoding milik Stuart Hall untuk mengetahui posisi penerimaan penonton. Subjek penelitian ini adalah penggemar dan followers Instagram @yurayunita dan @hiphipyura dengan rentang usia 18-30 tahun, didapati lima narasumber yang memenuhi kriteria subjek penelitian. Data diperoleh melalui hasil wawancara dengan narasumber. Berdasarkan hasil penelitian ditemukan perbedaan resepsi antar narasumber. Ditemukan tiga narasumber menempati posisi dominan, dan dua narasumber menempati posisi negosiasi. Peneliti menemukan bahwa musik video Yura Yunita “Tutur Batin” sudah menggambarkan perempuan yang telah berhasil melampaui mitos kecantikan dan mengajak perempuan agar bisa bebas atau memilih jalannya sendiri.
Copyright (c) 2024 Triana Ajeng Adzkiya, Stara Asrita http://creativecommons.org/licenses/by/4.0
Transformasi Komunikasi Layanan Publik Melalui Optimalisasi E-Paper di Monumen Pers Nasional Surakarta
Penelitian ini mengeksplorasi terkait implementasi e-paper di Monumen Pers Nasional Surakarta dan dampaknya terhadap aksesibilitas arsip serta efisiensi layanan publik. Permasalahan utamanya karena adanya kebutuhan mendesak untuk mendigitalisasi arsip media cetak, seperti koran dan majalah, guna mengatasi keterbatasan akses dan meningkatkan pengelolaan informasi sejarah yang ada. Untuk itu, tujuan dari penelitian ini adalah untuk menjelaskan penggunaan e-paper sebagai solusi untuk tantangan aksesibilitas arsip dan memaparkan dampak transformasi komunikasi yang dihasilkan terhadap efektivitas layanan publik. Oleh karena itu, manfaat dari penelitian ini meliputi pemahaman yang lebih baik tentang bagaimana digitalisasi dapat meningkatkan aksesibilitas dan efisiensi serta memberikan wawasan bagi institusi lain yang mempertimbangkan digitalisasi serupa. Untuk metode penelitian yang digunakan meliputi analisis kualitatif yang dilakukan melalui observasi, wawancara, dan dokumentasi. Hasilnya, adanya proses digitalisasi dilakukan dengan mengonversi arsip konvensional ke dalam format digital yang dapat diakses melalui platform e-paper. Hal ini menunjukkan bahwa adanya e-paper secara signifikan mempermudah pengaksesan arsip dengan menyediakan akses yang cepat dan akurat, baik melalui komputer yang tersedia di ruang layanan maupun melalui website Monumen Pers Nasional. Digitalisasi arsip tidak hanya melestarikan dokumen bersejarah yang rentan rusak, tetapi juga meningkatkan efisiensi operasional dengan mengurangi ketergantungan pada proses manual dan mempercepat pengiriman data. Kesimpulan, bahwa e-paper berhasil mengatasi keterbatasan aksesibilitas arsip dan memodernisasi layanan publik. Dalam implementasi e-paper mencerminkan adanya komitmen Monumen Pers Nasional dalam mengikuti perkembangan teknologi informasi, mendukung pelestarian sejarah, dan memenuhi kebutuhan masyarakat di era digital.
Copyright (c) 2024 Zahrotus Saidah, Hilman Bagus Mutaqin http://creativecommons.org/licenses/by/4.0
Analisis Komunikasi Persuasif Food Vlogger dalam “Review Jujur” Restoran “Kultur Haus Makassar”
Review dari food vlogger tidak dapat dipungkiri adalah hal yang menjadi pertimbangan konsumen dalam memilih tempat untuk kuliner. Bagaimana caranya para food vlogger tersebut mempersuasi konsumen? Sampai akhirnya konsumen memutuskan untuk memilih atau tidak memilih tempat makam yang di review tersebut. Kultur Haus Makassar adalah salah satu restoran di Kota Makassar yang banyak di review oleh food vlogger. Penelitian ini bertujuan untuk memahami bagaimana food vlogger makanan dan minuman independen di media sosial menggunakan komunikasi persuasif untuk mempengaruhi persepsi publik terhadap suatu tempat makan, dalam hal ini Kultur Haus Makassar. Penelitian ini menggunakan metode kualitatif dengan menganalisis konten TikTok dari dua food vlogger independen, @makassarkulinercom dan @tantejuminten. Hasil penelitian menunjukkan bahwa kedua food vlogger tersebut berhasil mempengaruhi persepsi publik terhadap Kultur Haus Makassar. Konten @makassarkulinercom mendorong audience untuk mengunjungi Kultur Haus Makassar, sedangkan konten @tantejuminten mendorong audience untuk mempertimbangkan opini yang diberikan sebelum memutuskan untuk mengunjungi Kultur Haus Makassar. Penelitian ini juga menunjukkan bahwa teori penilaian sosial Muzafer Sherrif dapat digunakan untuk menganalisis efektivitas komunikasi persuasif dalam ulasan makanan dan minuman di media sosial. Serta persona dan informasi yang diberikan oleh para food vlogger independen ini memiliki kekuatan dalam mempengaruhi opini, cara pandang, dan persepsi publik terhadap bisnis makanan dan minuman. Serta komunikasi persuasif efektif dalam mempengaruhi penilaian sosial atau publik terhadap objek topik, terutama dalam kategori ulasan makanan dan minuman independen dalam tren “review jujur” yang marak terjadi.
Copyright (c) 2024 Aliya Marsha Saiful, Dewi Rachmawati http://creativecommons.org/licenses/by/4.0
Hubungan Parasosial Antara Penggemar ARMY dan BTS di Weverse
ABSTRAK Penelitian ini berfokus untuk memahami hubungan parasosial atau parasocial relationship (PSR) antara penggemar ARMY dengan Idol BTS di Weverse. Penelitian ini menggunakan metode kualitatif dengan pendekatan etnografi virtual. Pengumpulan data dilakukan dengan mengamati aktivitas media sosial akun Weverse BTS dan mengamati fenomena kedekatan Army dan BTS di media profesional. Penelitian ini mengungkapkan hubungan parasosial antara penggemar ARMY dan BTS terbentuk melalui interaksi yang intens di platform Weverse, terutama melalui sesi live streaming. sehingga dapat berinteraksi secara langsung dan real-time, memungkinkan penggemar untuk mengajukan pertanyaan, mengirim komentar, dan menerima tanggapan langsung dari anggota BTS. Interaksi semacam ini menciptakan kesan hubungan dua arah dan memperkuat ikatan emosional antara keduanya. BTS menggunakan interaksi ini secara profesional untuk memperkuat hubungan dengan penggemar dan meningkatkan popularitas mereka. Tidak hanya dalam industri musik, BTS memiliki dampak pada sektor ekonomi Korea Selatan. Kontribusi BTS mencapai lebih dari $3,9 miliar, dengan proyeksi untuk mencapai $39 miliar dalam sepuluh tahun mendatang. Pendapatan ini bersumber dari penjualan album, tiket konser, produk merchandising dan peningkatan pariwisata. Kata kunci: Parasocial Relationships, Kpop, Virtual Media, Waverse, BTS ABSTRAK This research focuses on understanding the parasocial relationship (PSR) between ARMY fans and BTS Idols in Weverse. This research uses a qualitative method with a virtual ethnography approach. Data collection was done by observing the social media activities of BTS's Weverse account and observing the phenomenon of Army and BTS's closeness in professional media. This research reveals that parasocial relationships between ARMY and BTS fans are formed through intense interactions on the Weverse platform, especially through live streaming sessions, allowing fans to ask questions, post comments, and receive direct responses from BTS members. This kind of interaction creates a sense of a two-way relationship and strengthens the emotional bond between the two. BTS uses these interactions professionally to strengthen relationships with fans and increase their popularity. Not only in the music industry, BTS has an impact on South Korea's economic sector. BTS' contribution is over $3.9 billion, with projections to reach $39 billion in the next ten years. This revenue comes from album sales, concert tickets, merchandising products and increased tourism. Kata kunci: Parasocial Relationships, Kpop, Virtual Media, Weverse, BTS
Copyright (c) 2024 Mariani, Dadang Rahmat Hidayat, Agus Rahmat http://creativecommons.org/licenses/by/4.0
The Great Hack as a Form of Resistance Against the Use of Personal Data for Business Interests
This research is based on the documentary film “The Great Hack” which provides a detailed account of how Facebook and Cambridge Analytica harvested and utilized personal data for political agendas. The Great Hack aims to uncover the Cambridge Analytica case concerning the unethical use of personal data without user consent for business purposes. The research employs a case study methodology, incorporating interviews, observations, and a literature review. The findings reveal that The Great Hack depicts the unethical use of personal data, with Cambridge Analytica proven to have utilized Facebook users’ data without their consent. This data was employed to create psychographic models that predict an individual’s social and political behavior. Consequently, it can be concluded that there was an unethical use of personal data by Cambridge Analytica for business interests.
Copyright (c) 2024 Faiza Humaira Suada, Eni Maryani, Jimi Narotama Mahameruaji http://creativecommons.org/licenses/by/4.0
Content Production Strategy of Instagram @globalyouth.amb in Developing Generation Z Volunteerism
This research focuses on understanding the content production strategy of Instagram @globalyouth.amb (Global Youth Ambassador) in developing Generation Z volunteerism. The study uses a qualitative approach with a case study method. Data collection involves observing the @globalyouth.amb Instagram account's social media activities and conducting in-depth interviews with Global Youth Ambassador (GYA) stakeholders, followers, and social media professional. The study reveals effective strategies employed by @globalyouth.amb in engaging Generation Z in volunteer activities, focusing on three critical aspects, selecting topics, crafting compelling storylines, and strategic utilization of various Instagram features for content production. The meticulous topic selection process involves a blend of informative and persuasive content pillars, emphasizing trend adaptation. The incorporation of documentation content proves pivotal in enhancing program credibility. The study underscores @globalyouth.amb's active role in shaping positive narratives, utilizing Instagram features strategically, and maintaining a responsive approach, contributing to its success in fostering active participation in the context of volunteerism among Generation Z.
Copyright (c) 2024 Khayrani Kamal Bhojwani, Eni Maryani, Detta Rahmawan http://creativecommons.org/licenses/by/4.0
Digital Marketing Communication of Entrepreneurship Curriculum in Islamic Boarding School
Entrepreneurship is a program that continues to receive significant support. In 2020, the Governor of West Java allocated hundreds of billions of rupiah to foster new entrepreneurs as part of the post-pandemic economic recovery. In Islam, trading (entrepreneurship) holds a prominent position, as highlighted in a hadith narrated by Ahmad, where the Prophet Muhammad (SAW) said, "You should trade because it contains nine doors of sustenance." Therefore, educating the younger generation, especially Muslims, to become resilient entrepreneurs is crucial. This research explores the integration of entrepreneurship programs within Islamic boarding school (pesantren) education. Using a qualitative methodology and case study approach, the study focuses on Sirojul Huda Islamic Boarding School in Bandung Regency. The school has introduced entrepreneurial training for students starting at the Tsanawiyah level. Key participants in this research include two school administrators as primary sources and students as secondary sources. Currently, the school offers two extracurricular programs for students interested in culinary arts and clothing production (convection). Future plans include expanding these activities. However, the program faces challenges due to a lack of professional management. For example, the school’s catering and convection services lack proper promotion through digital marketing. Findings suggest that incorporating Digital Marketing Communication into entrepreneurship education is essential and should be included in the official curriculum. This addition would enhance the entrepreneurial skills and knowledge of students, particularly within the Muslim community, and better prepare them for modern economic challenges.
Copyright (c) 2024 Indri Rachmawati, Raditya Pratama Putra , Ike Junita http://creativecommons.org/licenses/by/4.0
Komunikasi Mitigasi Bencana di Kota Industri Cilegon
Indonesia's geographical and geological factors, which are located on the Pacific Ring of Fire, are one of the factors causing earthquakes, volcanic eruptions, tsunamis, floods, landslides, and extreme weather. One area that is of concern to the government in its disaster management efforts is Cilegon City, Banten Province because it has a fairly high level of disaster vulnerability. This city has the potential for a large earthquake accompanied by a tsunami with waves as high as 8.28 meters which holds the potential for danger in the form of technological failures that cause damage to infrastructure, disease, the environment, and even death to humans. This research aims to analyze program steps and mitigation communication strategies in the city of Cilegon. This research was conducted in January – September 2022 in Cilegon City, Banten Province. The method used in this research is descriptive qualitative. The results show that efforts focused on dealing with disasters in Cilegon City were carried out through outreach and education. As a follow-up to this activity, the community will be empowered with training and assistance which will later be further developed with capacity-building activities to improve community skills in disaster response.
communication; mitigation; disaster; cilegon; risk
Copyright (c) 2024 Anita Yunia, Wulan Yulianti, Alfilonia Harwinda, Janette Maria Pinariya http://creativecommons.org/licenses/by/4.0
Analisis Bibliometrika Politik Identitas Anies Baswedan Pada Studi Media Komunikasi
Penelitian tentang sosok Anies Baswedan banyak dilakukan dengan berbagai sudut pandang penelitian dari berbagai multibidang. Figu Anies Baswedan memiliki daya tarik tersendiri oleh para akademisi sehingga membuat para akdemisi kemudian tertarik untuk meneliti tentang figure Anies Baswedan dari berbagai bidang mulai dari bidang politik, komunikasi, Pendidikan dan budaya. Upaya untuk menemukan trend penelitian dan juga untuk menemukan gap dalam berbagai kesamaan topik penelitian, disini menggunakan analisis bibliometric untuk menemukan gap penelitian dan trend tersebut. Berdasarkan hasil analisis menemukan bahwa trend penelitian mengenai figur Anies Baswedan lebih banya mengarah pada trend peneltiian bidang politik dan komunikasi politik. Cakupan yang dikaji dalam dua tahun terakhir terkait dengan penelitian mengenai Anies Baswedan dalam penanganan covid di DKI Jakarta. Selain itu penelitian juga bersifat multidisiplin dalam studi komunikasi dan budaya yang melibatkan studi media dan bahasa dengan lokus studi di Aceh dan DKI Jakarta da bersinggungan dengan persoalan ras dan agama seperti menyinggung penelitian pada masyarakat etnis tionghoa dan juga suku batak.
Anies Baswedan, Bibliometrika, Studi Media dan Politik
Copyright (c) 2023 Radita Gora Tayibnapis, Yuri Aladdin http://creativecommons.org/licenses/by/4.0
Analisis Implementasi Gaya Kepemimpinan Pada Path-Goal Theory Melalui Program Management Trainee Biznet Networks
Penelitian ini bertujuan untuk menganalisis penerapan Path-Goal Theory dalam Program Management Trainee di Biznet, dengan fokus pada interaksi antara Manager Trainer, Trainer, dan Trainee. Kajian dilakukan dengan paradigma konstruktivis, dengan menggunakan metode studi kasus yang dikembangkan oleh Robert K. Yin. Metode pengumpulan data meliputi wawancara mendalam dan Focus Group Discussion (FGD) untuk mengumpulkan data primer dan dokumentasi (data sekunder). Wawancara mendalam dan FGD melibatkan 13 peserta, termasuk pengelola pelatihan, anggota tim pelatihan, dan peserta pelatihan. Penelitian ini menunjukkan bahwa tidak semua gaya komunikasi kepemimpinan diterapkan secara efektif dalam program MT. Dalam program MT, manajer cenderung menggunakan komunikasi direktif dalam berbagai situasi interaksi komunikasi. Gaya komunikasi kepemimpinan yang cenderung direktif ini kurang mempertimbangkan locus of control di antara bawahan, terutama para peserta pelatihan. Manajer menggunakan komunikasi direktif dengan bawahan dengan lokus kontrol internal, sedangkan bagi mereka dengan lokus kontrol eksternal, komunikasi kepemimpinan cenderung bersifat diktator, menghakimi, diskriminatif, dan sebagainya. Kata kunci: Management Training; Path Goal Theory; Biznet; Kepemimpinan; Komunikasi Kepemimpinan
Copyright (c) 2023 Taufan Teguh Akbari, Desi Wahyuni http://creativecommons.org/licenses/by/4.0
Strategi Penanganan Krisis dalam Kajian Corporate Communication
Komunikasi merupakan aktivitas yang tidak dapat lepas dari kehidupan manusia. Namun, dalam prosesnya, terdapat peluang komunikasi yang tidak tepat sehingga menimbulkan konflik atau disebut juga krisis komunikasi. Strategi komunikasi merupakan upaya komunikasi yang dilakukan untuk menyampaikan pesan secara tepat kepada sasaran komunikasi dengan tujuan agar persepsi antara komunikator dan komunikan dapat dibangun secara selaras. Dengan pemahaman dan persepsi yang sama, maka suatu organisasi dapat mencapai tujuannya dengan lancar. Namun, jika dalam proses tersebut terjadi suatu konflik sehingga menimbulkan krisis komunikasi antara kedua belah pihak, maka diperlukan adanya strategi penanganan krisis atau manajemen krisis. Untuk melakukan upaya tersebut, dibutuhkan peran corporate communication sebagai strategi yang tepat dalam mengatasi konflik yang terjadi. Kata kunci: Strategi Penanganan Krisis, Manajemen Krisis, Komunikasi Korporasi
Strategi Penanganan Krisis, Manajemen Krisis, Komunikasi Korporasi
Copyright (c) 2023 Bayu Anggriyani, Alvian Jelang Ramadhan http://creativecommons.org/licenses/by/4.0
Dynamics of Communication from Perspective of Creativity in Group Theory
This research is a theory review of communications namely Creativity in Group Theory. This theory examines how the processes that appear in ideas, responses, processes or products, are new and relevant. To conduct this research, the authors apply a qualitative-descriptive method to dig detailed information from three informants as participants in Nata Academy’s training program. As the leader/owner of Micro, Small and Medium Enterprises (MSMEs), the informants run their business based on digital marketing. By running the observation and depth interview, authors analyze assumptions/concepts relating to creativity in groups done by the informants while joining a five months course. As the results, the authors find that all informants succeed in implementing creativity in forming, shaping, communicating and promoting the products through digital platforms. The creativity process emerges from brainstorming among the groups. Nevertheless, there are also constraints such as rigor and time pressure that can obstruct emerging creativity. Therefore, in conclusion, good group dynamics through digital marketing can support innovation and creativity. Besides that, through digital marketing, MSME as an aspect of growth in the economy must also be able to increase competitiveness by innovating and being creative.
Copyright (c) 2023 Lasmery Girsang, Geofakta Razali http://creativecommons.org/licenses/by/4.0
Marketing Strategy Of JKT48 As A Japanese-Style Idol Group In Attracting New Markets In Indonesia
The world of performances is very developed in Indonesia, one of which is in the country's music industry. Pop music or songs are songs that are often heard by Indonesian people, due to the influence of outside culture, one of which is Japanese culture, so in Indonesia, there are J-pop style songs or Japanese-style songs. But persistence in Indonesia is not as popular as K-Pop. One of the well-known J-Pop in Indonesia has survived until now, namely JKT48 which has been established since 2012. JKT48 is an idol group branch of AKB48 which was formed for the first time in Japan, specifically in the city of Akihabara. This study uses a qualitative methodology and also Hovland's persuasive theory wants to see the existence of J-pop, especially JKT48, to survive with the support of its fans and attract new fans. And the researchers interviewed 1 person from JKT48 marketing as well as their new fans and judged that JKT48's marketing is unique, making JKT48 still exist in the community and survive to this day.
music industry, JKT48, J-Pop, marketing, persuasive
Copyright (c) 2023 Albert Octavio Setiawan, Chrisdina http://creativecommons.org/licenses/by/4.0