COMMENTATE: Journal of Communication Management

Komunikasi Mitigasi Bencana di Kota Industri Cilegon

Anita Yunia, Wulan Yulianti, Alfilonia Harwinda, Janette Maria Pinariya — Mon, 10 Jun 2024 00:00:00 +0000

Indonesia's geographical and geological factors, which are located on the Pacific Ring of Fire, are one of the factors causing earthquakes, volcanic eruptions, tsunamis, floods, landslides, and extreme weather. One area that is of concern to the government in its disaster management efforts is Cilegon City, Banten Province because it has a fairly high level of disaster vulnerability. This city has the potential for a large earthquake accompanied by a tsunami with waves as high as 8.28 meters which holds the potential for danger in the form of technological failures that cause damage to infrastructure, disease, the environment, and even death to humans. This research aims to analyze program steps and mitigation communication strategies in the city of Cilegon. This research was conducted in January – September 2022 in Cilegon City, Banten Province. The method used in this research is descriptive qualitative. The results show that efforts focused on dealing with disasters in Cilegon City were carried out through outreach and education. As a follow-up to this activity, the community will be empowered with training and assistance which will later be further developed with capacity-building activities to improve community skills in disaster response.

Content Production Strategy of Instagram @globalyouth.amb in Developing Generation Z Volunteerism

Khayrani Kamal Bhojwani, Eni Maryani, Detta Rahmawan — Mon, 10 Jun 2024 00:00:00 +0000

This research focuses on understanding the content production strategy of Instagram @globalyouth.amb (Global Youth Ambassador) in developing Generation Z volunteerism. The study uses a qualitative approach with a case study method. Data collection involves observing the @globalyouth.amb Instagram account's social media activities and conducting in-depth interviews with Global Youth Ambassador (GYA) stakeholders, followers, and social media professional. The study reveals effective strategies employed by @globalyouth.amb in engaging Generation Z in volunteer activities, focusing on three critical aspects, selecting topics, crafting compelling storylines, and strategic utilization of various Instagram features for content production. The meticulous topic selection process involves a blend of informative and persuasive content pillars, emphasizing trend adaptation. The incorporation of documentation content proves pivotal in enhancing program credibility. The study underscores @globalyouth.amb's active role in shaping positive narratives, utilizing Instagram features strategically, and maintaining a responsive approach, contributing to its success in fostering active participation in the context of volunteerism among Generation Z.

The Great Hack as a Form of Resistance Against the Use of Personal Data for Business Interests

Faiza Humaira Suada, Eni Maryani, Jimi Narotama Mahameruaji — Mon, 10 Jun 2024 00:00:00 +0000

This research is based on the documentary film “The Great Hack” which provides a detailed account of how Facebook and Cambridge Analytica harvested and utilized personal data for political agendas. The Great Hack aims to uncover the Cambridge Analytica case concerning the unethical use of personal data without user consent for business purposes. The research employs a case study methodology, incorporating interviews, observations, and a literature review. The findings reveal that The Great Hack depicts the unethical use of personal data, with Cambridge Analytica proven to have utilized Facebook users’ data without their consent. This data was employed to create psychographic models that predict an individual’s social and political behavior. Consequently, it can be concluded that there was an unethical use of personal data by Cambridge Analytica for business interests.