Personal Branding Strategies on Social Media Platforms (Case Study of Gaming YouTuber Ari Kulgar and Badminton Influencer @bernika_ave). Communicare : Journal of Communication Studies, [S. l.], v. 11, n. 2, p. 194–207, 2024. DOI: 10.37535/. Disponível em: https://journal.lspr.edu/index.php/communicare/article/view/935. Acesso em: 22 jan. 2026.