Content, Commerce, and Community Effects on TikTok Live Engagement. Communicare : Journal of Communication Studies, [S. l.], v. 12, n. 2, p. 251–265, 2026. DOI: 10.37535/. Disponível em: https://journal.lspr.edu/index.php/communicare/article/view/883. Acesso em: 13 feb. 2026.