SUMAMPOUW, C. S. S.; SERAFIN, M.; FORTUNA, C. A. Personal Branding Strategies on Social Media Platforms: Case Study of Gaming YouTuber Ari Kulgar and Badminton Influencer @bernika_ave. Communicare : Journal of Communication Studies, [S. l.], v. 11, n. 2, p. 194–207, 2025. DOI: 10.37535/101011220246. Disponível em: https://journal.lspr.edu/index.php/communicare/article/view/916. Acesso em: 6 sep. 2025.