Communicare : Journal of Communication Studies
Communicare: Journal of Communication Studies is a journal published by Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Komunikasi dan Bisnis LSPR which accommodates various works in the form of scientific papers from different fields of communication science. Communicare: Journal of Communication Studies is published twice a year, in June and December.
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The Role of Company Profile Videos in Strengthening the Reputation of Girikerto Village Government
The company profile is an increasingly popular and effective public relations (PR) tool in the digital era, aimed at introducing the Kalurahan Girikerto government institution to the public and stakeholders. The formulation of the creation idea involved discussions with the Kalurahan Girikerto Government and Desa Preneur Girikerto, leading to an agreement video-based company profile. The objective was to enhance understanding in building the reputation of the Kalurahan Girikerto Government, Sleman. Company profile video integrates elements of credibility, trustworthiness, reliability, and responsibility through the presentation of accurate data and footage of the daily activities of the Girikerto community. This research has data collection techniques included participatory observation, direct documentation, interviews with the Girikerto Head and the Desa Preneur Girikerto Chairman, and library research. The object of company profile video was determined to be the video company profile of Desa Preneur Girikerto. The design process included data research, idea gathering, concept formulation, media selection, visualization, and production. The company profile video, lasting 00:03:10 (three minutes, ten seconds), was published on the YouTube channel @girikerto, effectively building a positive image and reputation for the Kalurahan Girikerto Government. Overall role of this video company profile is informative and accurate, reflecting the kalurahan's ability to manage digital content. Recommendations for future improvements include enhancing team collaboration, upgrading production equipment and facilities, and optimizing funding to produce higher-quality works.
Copyright (c) 2025 Arbi Cristional Lokananta, Rini Lestari, Artyasto Jatisidi, Mutiara Adisti https://creativecommons.org/licenses/by-nc/4.0
#JagaAirKita in the Digital Era: A Study of an Environmental Campaign on Instagram
Jakarta, Indonesia’s capital, faces intertwined crises of land subsidence, sea level rise, and water pollution, making it a crucial context for crisis communication. The DKI Jakarta Water Resources Agency launched the #JagaAirKita (“Let’s Protect Our Water”) campaign via Instagram (@sobatair.jkt) to raise public awareness and engagement. This qualitative case study analyzes the campaign using Aristotle’s rhetorical appeals ethos, pathos, logos and dialogic theory. Findings show the campaign employs a dual ethos: projecting state authority while positioning itself as a relatable community ally. Pathos is effectively used through emotive storytelling that connects with youth audiences. However, its challenge with logos, particularly in presenting technical data, reflects reliance on the knowledge-deficit model, which assumes information alone changes behavior. From a dialogic perspective, the campaign blends online and offline activities, showing potential for two-way engagement, yet remains largely top-down. While it fosters awareness, it has not fully embraced collaborative, community-centered approaches that empower public participation. This study offers insights into environmental communication and digital governance in climate-vulnerable megacities, suggesting a strategic shift from purely informational methods toward relational, dialogic engagement to build sustained public involvement in addressing water-related environmental risks.
Copyright (c) 2025 Annisa Permatasari, Aliya Ramdhani Hafiz, John William Candra https://creativecommons.org/licenses/by-nc/4.0
Corporate Reputation Management in Times of Crisis: The Contribution of Brand Image and CSR in Unilever Indonesia
The Israel–Palestine conflict has prompted Indonesia, the world’s second-largest Muslim nation, to boycott products perceived as supporting Israel. Unilever Indonesia was among the companies affected, raising concerns about reputational damage. In response, the company sought to strengthen its Corporate Social Responsibility (CSR) initiatives. This study examines the influence of brand image and CSR on Unilever Indonesia’s corporate reputation during the crisis. A quantitative approach was employed using surveys with purposive non- probability sampling. Findings based on the R2 value indicate that brand image and CSR together account for 87.6% of the variance in corporate reputation. Brand image demonstrated a significant effect (t = 7.404), while CSR also showed a significant effect (t = 4.666). These results confirm that both brand image and CSR positively and significantly affect corporate reputation. The study highlights that in times of crisis, a strong brand image and well-managed CSR initiatives play a crucial role in maintaining and enhancing corporate reputation.
Copyright (c) 2025 Wulan Yulianti, Emilya Setyaningtyas, Khansa Arshy Liryana, Tirta Nata Adi Wijaya https://creativecommons.org/licenses/by-nc/4.0
Flight Attendants' Digital Communication Strategies Through Self-Disclosure on TikTok: A Phenomenological Study
This study explores how flight attendants from Sriwijaya Air Group use TikTok for self-disclosure. It aims to understand theirmotivations, the type of content shared, and its impact on social interactions, self-image, and the airline's public perception. Using a qualitative descriptive method with a phenomenological approach, this research involved five purposively selected informants. The data were analyzed using Joseph DeVito's self-disclosure theory and the Johari Window model. The findings reveal that self-disclosure is performed selectively and strategically. Flight attendants tend to share positive and professional content that aligns with work ethics, such as cabin activities or lighthearted moments in uniform. This practice functions more as a personal branding and impression management strategy rather than intimate emotional disclosure. TikTok serves as a digital stage for shaping a controlled professionalidentity, bridging the gap with the public while indirectly reinforcing the airline's humanistic image. In conclusion, self-disclosure among flight attendants is not a spontaneous act but a calculated communication to balance self-expression with the responsibility of institutional representation.
Copyright (c) 2025 Kornelia Johana Dacosta, Harjono Padmono Putro, Bachtiar Rusmandani https://creativecommons.org/licenses/by-nc/4.0
Organizational Communication Style of Village Head in Improving Public Services to the Community in Sikunang Village Wonosobo Central Java
Communication plays a crucial role in human life, serving as a medium for conveying messages and information. It is utilized in various settings, including within families, communities, and organizations. In organizations, whether corporate or governmental, communication is vital for achieving objectives and ensuring smooth operations. In rural governance, the village head serves as the leader responsible for providing public services to the community in accordance with their formal duties and functions. This study aims to examine and analyze the organizational communication strategies employed by the Sikunang Village Government in Wonosobo Regency, Central Java, in improving public services. The research utilizes a descriptive qualitative approach, gathering data through direct interviews and observations of the village government. The findings highlight the significance of effective organizational communication in enhancing public service delivery and demonstrate how the leadership style of the village head influences group communication within the local government.
Copyright (c) 2025 Yudha Pradhana, Dinar Kadarsih https://creativecommons.org/licenses/by-nc/4.0
Participatory Empowerment Communication in Community- Based Social Welfare
Community-Based Social Welfare (WKSBM) serves as a mechanism to address social issues at the grassroots level through active community participation. This initiative aims to foster a sense of responsibility, enabling individuals and communities to identify and develop their potential and creativity. Communication is essential in the empowerment process, as communication activities may not always proceed smoothly or yield the desired outcomes. This study seeks to examine the participatory empowerment communication strategy within the Community-Based Social Welfare Program (WKSBM) in Magelang City. The research employed a case study methodology, with data collected through in- depth interviews, observations, and document studies. Research participants included representatives from social services, social workers, community-based social welfare forums (WKSBM), sub-districts, and the community. The research data were analyzed through three stages: data reduction, data display, and conclusion drawing. The study's findings indicate that the participatory empowerment communication strategy encompasses several communication elements: 1) multiple actors in WKSBM empowerment, including the Magelang City Social Service, Magelang City Social Workers, Villages, and WKSBM Administrators; 2) messages conveyed both verbally and non-verbally, with language style and usage tailored to the audience; 3) media utilized, such as face- to-face interactions or WhatsApp; 4) the audience, comprising the general public starting from the neighbourhood level (RT/RW); and 5) the effect, evidenced by funds collected during the Covid-19 pandemic for vulnerable communities.
Copyright (c) 2025 R Yogie Prawira, Hindina Maulida https://creativecommons.org/licenses/by-nc/4.0
The Role of Social Media in Marketing Communication for Santet Segoro Pitu Film
The advancement of internet-based communication technologies has significantly transformed the marketing communication landscape, particularly for businesses aiming to boost sales and profitability. In Indonesia, where internet connectivity has markedly increased, social media has emerged as a crucial tool for marketing efforts. This study investigates how Hitmaker Studios uses these platforms to promote the horror film "Santet Segoro Pitu," focusing primarily on Instagram. By employing qualitative methods such as in-depth interviews and direct observations, the research examines the marketing strategies employed by the studios’ team. Initial findings indicate that well- organized social media content management is essential for driving ticket sales. These insights could provide valuable guidance for the effective use of social media in marketing, offering benefits not only within the entertainment industry but also in other areas. Ultimately, this research emphasizes the importance of creatively integrating marketing communication strategies with social media to enhance overall marketing effectiveness.
Copyright (c) 2025 Stefanus Andriano https://creativecommons.org/licenses/by-nc/4.0
Implementation of Malay leadership Tunjuk Ajar Melayu in Political Communication for Malay Women Leaders
The values of Tunjuk Ajar Melayu are a cultural heritage that reflects local wisdom in various aspects of life, including in political communication. This study aims to analyze how the values of Tunjuk Ajar Melayu are implemented in the political communication of Malay women's leadership. The research method used is a qualitative approach with in-depth interview techniques and discourse analysis of speeches and political interactions of Malay women leaders. The results of the study show that Malay women leaders apply the values of Tunjuk Ajar Melayu in their political communication through three main aspects: (1) polite and persuasive language, which is used to build emotional relationships with the community; (2) the principle of deliberation and consensus, which is the basis for decision-making and building understanding in the community; and (3) exemplary moral and ethical leadership, which is reflected in an attitude of humility, honesty, and responsibility in carrying out leadership duties. The implementation of these values not only strengthens the legitimacy of Malay women's leadership but also builds public trust, strengthens relationships with the community, and creates harmonious and effective political communication. In conclusion, the implementation of Tunjuk Ajar Melayu in the political communication of Malay female leaders plays an important role in forming an inclusive, ethical, and social harmony-oriented leadership style. This study shows that local cultural values remain relevant in modern political dynamics and can be a sustainable model of political communication.
Copyright (c) 2025 Tessa Shasrini, Hamanda Hadi Saputra, Al Sukri https://creativecommons.org/licenses/by-nc/4.0
Just a Joke? Audience Interpretations of Sexist Humor in Ludruk Performances
Sexist humor has emerged as a controversial issue at the intersection of gender, communication, and traditional entertainment. While often dismissed as harmless amusement, such humor can reinforce gender stereotypes and normalize social bias, particularly in local performance contexts. This study explores audience interpretations of sexist humor in ‘Ludruk’, a traditional Indonesian theatre from known for comedy content that incorporates gendered themes. Adopting an Interpretive Phenomenological Analysis (IPA) approach. the research involves six participants who regularly attended Ludruk performances. Through in-depth interviews conducted in the local Javanese dialect, the study examined participants' interpretations, emotional responses, and the cultural and social context shaping their perspective. The findings indicate that participants generally view sexist humor as mere entertainment, rarely considering its broader societal implications. Male participants emphasize humor delivery and comedic timing, while female participants often rationalize their laughter as a means of social conformity, avoiding being perceived as overly critical. The immersive performance environment of Ludruk, combined with its improvisational and participatory nature, fosters social bonds among audience members and between performers and spectators. These cultural dynamics, deeply rooted in Javanese social norms and expectations of group harmony, contributed significantly to the acceptance and normalization of sexist content. This study highlights how humor operates within specific cultural contexts and how social laughter functions as a mechanism of social cohesion, even when problematic. It underscores the importance of critically examining traditional entertainment practices that may perpetuate gendered social norms under the guise of innocuous fun.
Copyright (c) 2024 Dyan Rahmiati, Eni Maryani, Susanne Dida, Purwanti Hadisiwi https://creativecommons.org/licenses/by-nc/4.0
The Role of Digital Media in the Preservation of Betawi Culture in the @Jakartatourism YouTube Channel
Betawi culture, as the dominant ethnic heritage in Jakarta, has a uniqueness and richness that reflects its long history and interaction with various ethnic and colonial groups. This research is motivated by the need to understand the historical and cultural characteristics of Betawi that have formed the identity of the community. This study aims to analyze the historical and cultural characteristics of Betawi, focusing on how historical, social, and cultural factors have shaped the identity of Betawi society. This research uses a qualitative descriptive approach to explore and understand various key elements of Betawi culture, including language, customs, art, and culinary. The result of the research is that the history of Betawi began from the time of the Sunda Kingdom and the Demak Sultanate, which provided the initial framework for the formation of this society. The arrival of the Dutch in the 17th century brought significant changes, including the introduction of a new administrative system and the transformation of the city of Jakarta into a center of international trade. This colonial influence introduced elements of Western culture that are still visible in the daily life of the Betawi people today. Meanwhile, the formation of the identity of the Betawi tribal community is based on historical, social, and cultural factors that interact with each other to form the identity of the current Betawi community.
Copyright (c) 2024 Fath Mashuri, Dian Nurhayati, Deddy Muharman https://creativecommons.org/licenses/by-nc/4.0
Personal Branding Strategies on Social Media Platforms (Case Study of Gaming YouTuber Ari Kulgar and Badminton Influencer @bernika_ave)
Booming profession is intensively utilizing social media on the internet. Choice of job or career as gamer and influencer, is very popular among the young generation of Indonesia. This activity of promoting oneself through social media is called personal branding. This study discusses two subjects who have different careers, but both use social media intensively in their career journeys. The two selected key informants have fulfilled the category of unique and prominent influencers in their industries. The theory used is about impression management by Erving Goffman; then how Montoya's 8 laws of personal branding are applied by both subjects. Study limitations are that the researchers only discuss the "front stage" aspect. While the "backstage" aspect is not discussed, even though this aspect feels the most honest. The method used is a case study, while the main data is obtained through interviews, field observations and of course social media observations. The results of the study show that two different social media have their respective roles and are indeed very distinctive and appropriate to serve these two different types of industries. A gamer prefers YouTube, while an influencer choose TikTok, each to build their personal brands.
Copyright (c) 2024 Carly Stiana Scheffer-Sumampouw, Michelle Serafin, Christabella Angelique Fortuna https://creativecommons.org/licenses/by-nc/4.0
Influence of Narrative and Dramatized Political Content on 2024 Regional Election Participation
This study aims to examine the influence of narrative and dramatization in political content on public political participation in the 2024 Simultaneous Regional Election (Pilkada) in Barito Timur Regency. A quantitative approach was used, with survey questionnaires distributed to 100 respondents from various demographic groups. The data were analyzed using descriptive statistics and multiple regression analysis. The findings reveal that both narrative and dramatization in political content significantly affect political participation. Specifically, political narratives that resonate with local issues and emotionally charged dramatization elements encourage individuals to engage in political discussions and voting activities. This study contributes to the field of political communication by highlighting the role of media content in shaping political behavior. The practical implications are crucial for political campaign strategies, especially in utilizing social media platforms to influence voter engagement. The results also offer insights for further research on the impact of digital media content on political participation in contemporary electoral processes.
Copyright (c) 2024 Setyani Utami, Umaimah Wahid https://creativecommons.org/licenses/by-nc/4.0
Engaging Early Consumers: How BYD Leads EV Diffusion in Indonesia
The electric vehicle (EV) market in Indonesia is experiencing rapid growth, with early adopters playing a pivotal role in its expansion. This study analyzes the digital marketing strategies of BYD and Wuling, two prominent EV brands, focusing on their Instagram content to understand how they target early consumer segments. Using the Diffusion of Innovation Theory as a framework, the study categorizes Instagram content into six main categories, with a deeper analysis of Product Information subcategories. Findings reveal that BYD emphasizes technological innovation, futuristic design, and comfort, aligning well with early adopters' preferences. In contrast, Wuling focuses on comfort and consumer interaction, appealing to a broader audience. The chi-square analysis confirms significant differences in content distribution between the two brands. These results highlight BYD’s strategic alignment with early consumer needs as a key factor in its market leadership. Future research should explore other platforms and consumer responses to optimize EV marketing strategies. This study is limited to Instagram content, and future research should include other social media platforms and consumer interviews for a broader perspective. The study contributes theoretically by advancing the application of diffusion of innovations theory in digital communication and offers practical insights for companies.
Copyright (c) 2024 Bagus Muhamad Adam, Agustinus Rusdianto Berto, Ignatius Haryanto https://creativecommons.org/licenses/by-nc/4.0
Comparison Study on Cancel Culture as an Impact and Public Figure Scandal in Indonesia and Overseas
This research aims to comprehend the phenomenon known as "cancel culture," explicitly examining its operations in Indonesia compared to other nations. The study seeks to identify the mechanisms, social dynamics, and cultural discrepancies that shape the repercussions of cancel culture on prominent individuals and society. Moreover, it delves into the psychological ramifications it engenders, along with proposed measures to mitigate its adverse effects. Employing a qualitative methodology with a case study orientation, this research scrutinizes the cancel culture phenomenon. Techniques for data collection encompass a thorough literature review and observations across diverse social media platforms. Subsequently, the gathered data is scrutinized through a narrative perspective utilizing the cancel culture framework. Furthermore, the research incorporates ethnographic methodologies to investigate online community culture and associated phenomena. Findings from this study illustrate the intricate consequences of canceling culture on public figures and society, showcasing notable distinctions between Indonesia and other global contexts. In Indonesia, this trend can paradoxically elevate the profile of the affected individual, while elsewhere, it commonly results in professional setbacks and enduring repercussions. Noteworthy psychological effects, such as depression and suicidal inclinations stemming from public shame and social ostracism, were uncovered. The illustrated case study demonstrates the diverse outcomes encountered by public figures on both domestic and international platforms. To alleviate the adverse impacts of cancel culture, the study proposes strategies like emotional backing, constructive discourse, answerability, and professional intervention.
Cancel Culture, Social Media, Public Figure, Cultural Boycott and Influencer.
Copyright (c) 2024 Vania Miranda Putri, Ivana Octavia, Hery Tri Nuryanto, Lestari Nurhajati https://creativecommons.org/licenses/by-nc/4.0
Stigma, Trends, and Skincare Preferences among Male Consumers
This study examines the stigma, inclinations, and skincare preferences of young consumers, with a particular focus on male, Millennials and Generation Z. Over recent years, the use of skincare products among women has witnessed a significant increase, driven by evolving perceptions and trends surrounding aging and wrinkles. Adopting a qualitative methodology, this research utilizes interviews to explore the factors motivating participants to use skincare products, their product choices, and their approaches to navigating social stigma associated with skincare use. Findings reveal that while stigma persists—particularly toward skincare products containing minerals—an increasing number of women view skincare as an essential element of self-care and personal improvement. Furthermore, technology and social media emerge as pivotal forces in shaping consumer preferences for specific products and services. The study also highlights emerging insights into male consumers’ responses to shifting social stigmas, offering valuable implications for marketing strategies and product innovation within the cosmetics industry.
Copyright (c) 2024 Wifka Rahma Syauki, Diyah Ayu Amalia Avine https://creativecommons.org/licenses/by-nc/4.0
Representation of Women Leadership in Nussa and Rara Animation from the Question of Representation Perspective
This research examines gender representation in the animated series Nussa and Rara. It applies Gill Branston and Roy Stafford's "Questions of Representation" theory, which is elaborated into three concepts: stereotypes, gender representation, and positive and negative debates. The study adopts a descriptive qualitative approach, focusing on the character Umma (the mother) as the research subject, while the representation of female leadership in the show serves as the research object. The data analysis employs Roland Barthes' semiotic analysis technique, with the unit of analysis including visual elements such as angles, settings, and gestures. The findings reveal that female leadership in Nussa and Rara is portrayed through the character of Umma. The stereotypes associated with female leadership are reflected in her capabilities. Gender representation highlights Umma's feminine traits while also emphasizing her leadership qualities. On the positive side, Umma is depicted as a competent leader, free from harmful gender stereotypes. However, the representation remains limited. It is crucial to recognize that stereotypes, generalizations, and leadership abilities should be evaluated based on individual experiences and competence rather than preconceived notions.
Copyright (c) 2024 Lisnawati Lisnawati, Novi Andayani Praptiningsih, Gun Gun Heryanto, Andi Faisal Bakti, Heni Hayat https://creativecommons.org/licenses/by-nc/4.0
Young Generation Perceptions of Marriage: Analyzing the #MarryIsScary Hashtag on TikTok
This study explores how the TikTok hashtag #MarryIsScary influences young people’s negative perceptions of marriage. As social media shapes public discourse, this research examines the role of TikTok in amplifying marriage-related anxieties. Using a qualitative digital ethnographic approach, this study analyzed 100 videos and 1,000 comments associated with #MarryIsScary to assess dominant narratives and user engagement. Findings indicate that 68% of videos portray marriage negatively, citing fears of commitment, financial burden, and emotional instability. Additionally, 60% of comments reinforce these concerns, reflecting a growing skepticism toward marriage, especially among women aged 18-30 years. TikTok’s algorithm further amplifies these views, fostering an echo chamber effect. The platform serves as both a public discourse space and a reinforcement mechanism for shifting social values. Young users actively engage in discussions that challenge traditional marital expectations, revealing evolving attitudes toward relationships and long-term commitments. To counterbalance negative marriage narratives, a creative educational approach is needed. Engaging, positive content can provide a more realistic perspective on marriage, supporting informed decision-making among young users.
Copyright (c) 2024 Osha Nabilah, Novi Andayani Praptiningsih, Tantan Hermansah, Muhammad Fanshoby, Heni Hayat https://creativecommons.org/licenses/by-nc/4.0
The Influence of Information Wealth in Tiktok Content on Increasing Cross-Cultural Knowledge
This research aims to determine the effect of the richness of information in @iamegamei content regarding diversity in India on increasing Followers' cross-cultural knowledge. This type of research is quantitative research with a positivism paradigm, data will be obtained using a questionnaire which will be distributed to 100 Followers of @iamegamei, samples determined based on the Slovin formula, then the data will be analyzed using IBM Statistics 25 Software. The results show that variable X and variable Y have values The significance is 0.000b and the hypothesis test value shows that the t-count value is 10,270 > t-table 1.987 and the significance is 0.000 < 0.05, which means that H0 is rejected and H1 is accepted. The results of the coefficient of determination test (R2) show that Information Wealth has an influence of 51.8% on increasing Cross-Cultural Knowledge of @iamegamei Followers, so it is concluded that Information Wealth in @iamegamei's TikTok content which discusses India's diversity has an influence on increasing Cross-Cultural Knowledge in among his Followers.
Copyright (c) 2024 Laela Nuur Husaini, Rini Hardiyanti, Ade Irfan Abdurrahman https://creativecommons.org/licenses/by-nc/4.0
Cultural Communication in Wayang Sada and Preservation of Local Values
Wayang Sada, as a form of traditional Javanese performing arts, faces significant challenges in maintaining its relevance amid the growing tide of globalization. The main problem faced is how to maintain the interest of the younger generation in Wayang Sada in the midst of the onslaught of foreign cultural values supported by the development of modern technology and entertainment. This research aims to explore the role of Wayang Sada as a medium of cultural communication as well as efforts to preserve local values in the context of modernization. The research method used is qualitative with a case study approach, which focuses on an in-depth analysis of the phenomenon of Wayang Sada in the Special Region of Yogyakarta. The results of the study show that although Wayang Sada has great potential in shaping the character of the younger generation through the local wisdom values contained in it, there is a significant gap in its integration strategy into the lives of the current young generation. The conclusion of this study is that Wayang Sada needs innovation and adaptation in cultural presentation and communication in order to attract the interest of the younger generation, while maintaining the preservation of local cultural values in the midst of the challenges of globalization.
Copyright (c) 2024 Vani Dias Adiprabowo https://creativecommons.org/licenses/by-nc/4.0
The Excellence Plus for Government Public Relations in the New Media Era
ABSTRACT The paper aims to offer ideas on the use of the Excellent Plus Model to strengthen government public relations functions in the new media era. This model contributes to developing the practice of Government Public Relations so that it can carry out its function as the person in charge of the institution's communication system in supporting public services in the new media era. This model was developed through an effort to review the literature, which found that there are still gaps and unsynchronized between scientific perspectives, regulations, and public relations applications that raise issues of structure, role, purpose, and ethics. The Excellence Plus model offers a solution because it combines the universal dimensions of public relations practice and the local character of community communication. This model has the advantage of being workable because it is derived from the dominant theory in Public Relations and is universal in various types of organizations, with a way of application that adapts to the unique character of the organization. The challenge in applying this model is the great difficulty in changing perceptions about the PR function, synchronizing various government regulations, institutional restructuring related to nomenclature, and preparing human resources. Keywords: communication; excellence plus; local character; new media; public relations
Copyright (c) 2024 Rachmat Kriyantono; Reza Safitri https://creativecommons.org/licenses/by-nc/4.0
Digital Transformation of Photography Service Marketing on Instagram @premiumphotography_ph
The rapid advancement of technology has made the emergence of many digital platforms make it easier to disseminate information. This study aims to find out marketing communication through Instagram social media on Instagram @premiumphotography_ph accounts. With this phenomenon, this study aims to find out marketing communication through Instagram social media on Instagram @premiumphotography_ph account. The reason for researching this is because it is interesting to discuss and in the digital era there are many significant changes related to life. The focus of the researcher here is Instagram social media, how they can use digital media to market photography services. This research method uses qualitative, data collection techniques through observation on Instagram social media accounts @premiumphotography_ph, observations and interviews. The result of this study is that photo and video vendors from Premium Photography Yogyakarta effectively use Instagram social media as a new platform to convey information related to their services to the public. They package their information in the form of stories and other interesting content published through the Stories feature and feeds on Instagram. The use of Instagram by @premiumphotography_ph accounts as a publication medium has proven its effectiveness in achieving their goals.
Copyright (c) 2024 Novitasari, Vani Dias Adiprabowo https://creativecommons.org/licenses/by-nc/4.0
Participatory Communication of Batam City SMEs in Supporting Tourism Development
Seeing the current development of the Covid-19 pandemic, the government has again changed its policies in various sectors, including MSME activities and tourism. One of them is the city of Batam which has reopened tourism for both local and foreign tourists. BPS stated that the tourism sector has collapsed. Based on Bappenas data, tourism to Indonesia's GDP is around 4 percent per year. Batam City has opened tourism between countries through a travel bubble, which is an agreement between countries that allows international air travel by reducing restrictions or with applicable provisions. The focus of this study is to examine the participatory communication of MSME actors in the city of Batam in developing its tourism. Tufte & Mefalopulus stated that participatory communication is a dialogical and horizontal communication approach, by identifying problems and finding solutions so that in implementing the strategies that have been discussed. The data collection technique in this study was through interviews with MSME actors. The results of the study showed that participatory communication allows MSME actors to find solutions in dialogical communication to be able to develop tourism.
Copyright (c) 2024 Lamria Fitriyani, Dewi Rachmawati https://creativecommons.org/licenses/by-nc/4.0
Content, Production, and Audience Research in Trans TV Program "Islam Itu Indah"
This research aims to describe and construct the research conducted on Trans TV's "Islam Itu Indah" program, which has faced reprimands for violating child protection rules. The study focuses on three forms: 1) stages of content research, 2) production research, and 3) audience research. The "Islam Itu Indah" creative team performs these research types before airing, analyzing findings to ensure compliance and quality. Using Branston and Stafford's theory, the research includes content (internet search), production (pre, production, post), and audience analysis. The study highlights the significance of continuous content research to maintain the program's relevance and quality. It emphasizes the importance of production research in adapting to technological advancements and audience research for understanding the morning audience's characteristics. The findings illustrate the necessity of aligning content, production, and audience strategies to manage a successful daily television program.
Copyright (c) 2024 Evri Rizqi Monarshi, Muh. Yahya Saraka, Andi Faisal Bakti, Novi Andayani Praptiningsih, Tantan Hermansah https://creativecommons.org/licenses/by-nc/4.0
Sigma Male Portrayal in Fight Club Movie: Roland Barthes Semiotic Analysis
Sigma Male ideology, a 'picture-perfect' hegemonic masculinity portrayal that has been criticized for promoting toxic masculinity and misogyny despite its rise in popularity. Sigma Male ideologists tend to find representations in media, and one of them being the movie Fight Club. Fight Club, a movie produced by David Fincher on 1999 talks about Jack (Narrator), a white-collar worker who found his corporate and consumerist lifestyle suffocating and had his life turn upside down after engaging a friendship with a charismatic and carefree man, Tyler Durden. Using Roland Barthes' semiotic theory, this research analyzed meanings and symbols of the scenes that portrayed the characteristics of Sigma Male. With a method of qualitative descriptive, 14 scenes were analyzed throughout the movie. Through this research, the result that can be concluded would be the Sigma Male characteristics portrayed in the movie, which is nihilism, detachment from women, and non-conformity.
Copyright (c) 2024 Stefanus Andriano, Disha Affya Trisulo https://creativecommons.org/licenses/by-nc/4.0
The Public Narrative of the Johnny Depp Case on Social Media X (Twitter)
The netizen's narrative of the Johnny Depp and Amber Heard case became a controversy and developed on social media X (Twitter). Patriarchal cultural beliefs and traditions that emphasize male assertiveness and dominance over women influence the construction of masculinity in the issue of domestic violence. The researcher attempted to capture the diversity of perspectives by exploring the complexity of netizen's narratives on the issue of violence experienced by men. The purpose of this article is to highlight the relationship between socio-cultural constructions of patriarchy, masculinity, and domestic violence through the case of Johnny Depp. By adopting the dominant patriarchal perspective in Indonesia. This research reveals that masculine and feminine gender roles have implications for netizen's understanding of the stereotypical assignment of perpetrators and victims in domestic violence cases. The diversity of comment on the Johnny Depp and Amber Heard case produces narratives that can have an impact on perpetrators and survivors of domestic violence. Patriarchy and masculinity need to show engagement for men as support and care for male survivors. Virtual ethnography research method is used to provide an impressionistic picture based on public reality through the internet. This study concludes that netizen’s narratives about domestic violence need to be viewed using gender neutrality as an effort to avoid partiality to a particular gender.
Copyright (c) 2024 Pravidya Salsabiila, Nurul Hasfi https://creativecommons.org/licenses/by-nc/4.0
Formation of Adolescents’ Understanding of Stunting Through The Communication Skilled Program at Vocational Schools
Stunting is a chronic malnutrition problem caused by a lack of nutritional intake for a long time resulting, in impaired growth in children. The Bandung Regency area is one of the areas experiencing an increasing number of stunting in years. Adolescents who are assumed to be the main element who should understand stunting, are not yet proven to be strong. A unique way is needed and should not give them the impression of being forced to learn new things. Communication and socialization training related to stunting issues is a strategy to instill an understanding of the importance of a healthy lifestyle as stunting prevention, as well as provide provisions to be able to disseminate this information through various innovations that can make their peers interested in stunting issues. This study used a quantitative research method, by distributing questionnaires to students at SMK Bintara Rancaekek, Linggar Village, West Java. The results of the study show that most respondents have a good understanding of stunting, which includes characteristics, causes, prevention, and participation or role, that adolescents want to carry out as agents of change in stunting prevention. Based on the results of the research, the provision included in communication training materials can be an alternative way of educating youth in the village. Keywords: Stunting, Adolescent Understanding, Communication Training, Agent of Change
Copyright (c) 2024 Yolanda Stellarosa, Chrisdina Chrisdina, Jefri Audi Wempi, Rizka Septiana https://creativecommons.org/licenses/by-nc/4.0
The Leading Ladies of Traditional Theatre: A Contemporary Performances of Female Traditional Storyteller
This study captured that female traditional performer possess inherent qualities that make them ideal for public relations roles in provide not only local but also national branding globally. Their ability to captivate people, communicate effectively, and adapt to different situations gives them an edge over traditional PR representative today. The phenomenon is considered in relation to the changing function of traditional performances from popular entertainment purposes only to cultural preservation during rapid modernization process world widely. This study used qualitative methods with constructivist paradigm approach, interview, and observation in gathered the data. Female traditional performer or storyteller are the public relations representative for the traditional culture of Indonesia. For the driven cannot only be happened without intervened of the government through education system. This study focuses on traditional storytelling performances, and the observation of concerts and rehearsals of it especially in Central Java, Indonesia. Through this fieldwork, several communication issues became relevant. By integrating performers into PR campaigns through collaborative events, social media campaigns, or as brand ambassadors, organizations can harness their unique talents to achieve remarkable results. Embracing performers as PR representatives is a forward-thinking approach that embraces creativity and enhances communication arena visibility in today's increasingly competitive landscape.
Public Relations; Female Traditional Storyteller; Culture Representative; Nation Branding; Global Context
Copyright (c) 2024 Bhernadetta Pravita Wahyuningtyas, Tri Adi Sumbogo, Wajid Zulqarnain https://creativecommons.org/licenses/by-nc/4.0
Digital Gathering Spaces: An Exploration of A Facebook Community For TKI/TKW Riyadh dan Jeddah Saudi Arabia And Stories It Reveals
Communities on social media have become a platform to connect and interact with individuals with the same interests among a variety of groups as well as a forum for interaction to discuss topics aligned with the interests of diverse parties. For Indonesian migrant workers (TKI) in Saudi Arabia, the Facebook community serves as a social media outlet to present and address the issues they encounter. This study aims to investigate the interactions between TKI/TKW and the issues addressed within the Facebook community and examine their stories in digital space. This research employs a qualitative approach with netnography methods. The primary source is the Facebook community of TKI/TKW in Riyadh and Jeddah, Saudi Arabia, and supporting sources are derived from literature studies. The findings revealed that the Facebook community for TKI/TKW in Saudi Arabia is a mechanism for these individuals to share information, obtain emotional support, and provide solutions for TKI/TKW who encounter problems in a way that is understandable to them. As observed where numerous cases of TKI/TKW depict the mistreatment of these domestic workers or stories of troubled migrant workers, the findings reveal that the stories about the obstacles and problems that arise are largely caused by illegal migrant worker. Other findings reflect a single-story narrative does not represent the actual condition of TKI/TKW in Saudi Arabia, more stories are to be revealed. The existence of a Facebook community for TKI/TKW in Saudi Arabia can be a highly advantageous community for its member.
Copyright (c) 2024 Niyu, Marcelyn Anthony https://creativecommons.org/licenses/by-nc/4.0
Unlocking User Satisfaction: An Investigation into the Effect of Perception of Ease of Use on the Peduli Lindungi Application in Jabodetabek as a Covid Digital Tracking Media
The emergency condition of the COVID-19 pandemic which is currently being faced by various countries, including Indonesia, has made the government continue to design and evaluate various efforts that are expected to reduce the rate of spread of COVID-19. in the community, distributing vaccines to every region in Indonesia, and also continuing to carry out digital tracking through the Peduli Lindungi application. The Peduli Lindungi application provides various useful features for its users. According to data from the Ministry of Communication and Informatics, this application has been used by 32.8 million users, with an average daily addition of 500,000 users (Covid 19, 2021). However, along with the large number of users of the application, it also raises obstacles, namely because the application users care to protect is not evenly distributed. This study aims to see if there is an effect of perceived convenience on user satisfaction of Peduli Lindungi application. This research methodology uses quantitative, with the population used in this study are users of the Peduli Lindungi application in Indonesia, amounting to 32.8 million as of August 31, 2021. Data collection techniques, through the distribution of online questionnaires. The results of the study show that the perception of convenience has a strong positive effect on user satisfaction of the Peduli Lindungi application.
Roland Barthes Semiotic Analysis in Turning Red Movie
Turning Red, a Disney Pixar animated film from 2022, tells the sudden transformation of Mei, a 13-year-old teenager who turns into a red panda when her emotions burst. The film highlights the complex relationship between Mei and her mother, focusing on interpersonal communication as a cause of conflict. This research utilizes Roland Barthes' semiotics theory to analyze symbols and meanings in the Mother-Child communication. Using a qualitative descriptive method, the analysis is conducted on 19 scenes from the film. The results emphasize the importance of effective communication and conflict management, along with the role of parenting styles in influencing the Mother-Child relationship.
Copyright (c) 2024 Jessica Olivia Tanzil, Stefanus Andriano https://creativecommons.org/licenses/by-nc/4.0