Communicare : Journal of Communication Studies
Communicare: Journal of Communication Studies is a journal published by Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Komunikasi dan Bisnis LSPR which accommodates various works in the form of scientific papers from different fields of communication science. Communicare: Journal of Communication Studies is published twice a year, in June and December.
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Influence of Narrative and Dramatized Political Content on 2024 Regional Election Participation
This study aims to examine the influence of narrative and dramatization in political content on public political participation in the 2024 Simultaneous Regional Election (Pilkada) in Barito Timur Regency. A quantitative approach was used, with survey questionnaires distributed to 100 respondents from various demographic groups. The data were analyzed using descriptive statistics and multiple regression analysis. The findings reveal that both narrative and dramatization in political content significantly affect political participation. Specifically, political narratives that resonate with local issues and emotionally charged dramatization elements encourage individuals to engage in political discussions and voting activities. This study contributes to the field of political communication by highlighting the role of media content in shaping political behavior. The practical implications are crucial for political campaign strategies, especially in utilizing social media platforms to influence voter engagement. The results also offer insights for further research on the impact of digital media content on political participation in contemporary electoral processes.
Copyright (c) 2024 Setyani Utami, Umaimah Wahid https://creativecommons.org/licenses/by-nc/4.0
Engaging Early Consumers: How BYD Leads EV Diffusion in Indonesia
The electric vehicle (EV) market in Indonesia is experiencing rapid growth, with early adopters playing a pivotal role in its expansion. This study analyzes the digital marketing strategies of BYD and Wuling, two prominent EV brands, focusing on their Instagram content to understand how they target early consumer segments. Using the Diffusion of Innovation Theory as a framework, the study categorizes Instagram content into six main categories, with a deeper analysis of Product Information subcategories. Findings reveal that BYD emphasizes technological innovation, futuristic design, and comfort, aligning well with early adopters' preferences. In contrast, Wuling focuses on comfort and consumer interaction, appealing to a broader audience. The chi-square analysis confirms significant differences in content distribution between the two brands. These results highlight BYD’s strategic alignment with early consumer needs as a key factor in its market leadership. Future research should explore other platforms and consumer responses to optimize EV marketing strategies. This study is limited to Instagram content, and future research should include other social media platforms and consumer interviews for a broader perspective. The study contributes theoretically by advancing the application of diffusion of innovations theory in digital communication and offers practical insights for companies.
Copyright (c) 2024 Bagus Muhamad Adam, Agustinus Rusdianto Berto, Ignatius Haryanto https://creativecommons.org/licenses/by-nc/4.0
Comparison Study on Cancel Culture as an Impact and Public Figure Scandal in Indonesia and Overseas
This research aims to comprehend the phenomenon known as "cancel culture," explicitly examining its operations in Indonesia compared to other nations. The study seeks to identify the mechanisms, social dynamics, and cultural discrepancies that shape the repercussions of cancel culture on prominent individuals and society. Moreover, it delves into the psychological ramifications it engenders, along with proposed measures to mitigate its adverse effects. Employing a qualitative methodology with a case study orientation, this research scrutinizes the cancel culture phenomenon. Techniques for data collection encompass a thorough literature review and observations across diverse social media platforms. Subsequently, the gathered data is scrutinized through a narrative perspective utilizing the cancel culture framework. Furthermore, the research incorporates ethnographic methodologies to investigate online community culture and associated phenomena. Findings from this study illustrate the intricate consequences of canceling culture on public figures and society, showcasing notable distinctions between Indonesia and other global contexts. In Indonesia, this trend can paradoxically elevate the profile of the affected individual, while elsewhere, it commonly results in professional setbacks and enduring repercussions. Noteworthy psychological effects, such as depression and suicidal inclinations stemming from public shame and social ostracism, were uncovered. The illustrated case study demonstrates the diverse outcomes encountered by public figures on both domestic and international platforms. To alleviate the adverse impacts of cancel culture, the study proposes strategies like emotional backing, constructive discourse, answerability, and professional intervention.
Cancel Culture, Social Media, Public Figure, Cultural Boycott and Influencer.
Copyright (c) 2024 Vania Miranda Putri, Ivana Octavia, Hery Tri Nuryanto, Lestari Nurhajati https://creativecommons.org/licenses/by-nc/4.0
Stigma, Trends, and Skincare Preferences among Male Consumers
This study examines the stigma, inclinations, and skincare preferences of young consumers, with a particular focus on male, Millennials and Generation Z. Over recent years, the use of skincare products among women has witnessed a significant increase, driven by evolving perceptions and trends surrounding aging and wrinkles. Adopting a qualitative methodology, this research utilizes interviews to explore the factors motivating participants to use skincare products, their product choices, and their approaches to navigating social stigma associated with skincare use. Findings reveal that while stigma persists—particularly toward skincare products containing minerals—an increasing number of women view skincare as an essential element of self-care and personal improvement. Furthermore, technology and social media emerge as pivotal forces in shaping consumer preferences for specific products and services. The study also highlights emerging insights into male consumers’ responses to shifting social stigmas, offering valuable implications for marketing strategies and product innovation within the cosmetics industry.
Copyright (c) 2024 Wifka Rahma Syauki, Diyah Ayu Amalia Avine https://creativecommons.org/licenses/by-nc/4.0
Representation of Women Leadership in Nussa and Rara Animation from the Question of Representation Perspective
This research examines gender representation in the animated series Nussa and Rara. It applies Gill Branston and Roy Stafford's "Questions of Representation" theory, which is elaborated into three concepts: stereotypes, gender representation, and positive and negative debates. The study adopts a descriptive qualitative approach, focusing on the character Umma (the mother) as the research subject, while the representation of female leadership in the show serves as the research object. The data analysis employs Roland Barthes' semiotic analysis technique, with the unit of analysis including visual elements such as angles, settings, and gestures. The findings reveal that female leadership in Nussa and Rara is portrayed through the character of Umma. The stereotypes associated with female leadership are reflected in her capabilities. Gender representation highlights Umma's feminine traits while also emphasizing her leadership qualities. On the positive side, Umma is depicted as a competent leader, free from harmful gender stereotypes. However, the representation remains limited. It is crucial to recognize that stereotypes, generalizations, and leadership abilities should be evaluated based on individual experiences and competence rather than preconceived notions.
Copyright (c) 2024 Lisnawati Lisnawati, Novi Andayani Praptiningsih, Gun Gun Heryanto, Andi Faisal Bakti, Heni Hayat https://creativecommons.org/licenses/by-nc/4.0
Young Generation Perceptions of Marriage: Analyzing the #MarryIsScary Hashtag on TikTok
This study explores how the TikTok hashtag #MarryIsScary influences young people’s negative perceptions of marriage. As social media shapes public discourse, this research examines the role of TikTok in amplifying marriage-related anxieties. Using a qualitative digital ethnographic approach, this study analyzed 100 videos and 1,000 comments associated with #MarryIsScary to assess dominant narratives and user engagement. Findings indicate that 68% of videos portray marriage negatively, citing fears of commitment, financial burden, and emotional instability. Additionally, 60% of comments reinforce these concerns, reflecting a growing skepticism toward marriage, especially among women aged 18-30 years. TikTok’s algorithm further amplifies these views, fostering an echo chamber effect. The platform serves as both a public discourse space and a reinforcement mechanism for shifting social values. Young users actively engage in discussions that challenge traditional marital expectations, revealing evolving attitudes toward relationships and long-term commitments. To counterbalance negative marriage narratives, a creative educational approach is needed. Engaging, positive content can provide a more realistic perspective on marriage, supporting informed decision-making among young users.
Copyright (c) 2024 Osha Nabilah, Novi Andayani Praptiningsih, Tantan Hermansah, Muhammad Fanshoby, Heni Hayat https://creativecommons.org/licenses/by-nc/4.0
The Influence of Information Wealth in Tiktok Content on Increasing Cross-Cultural Knowledge
This research aims to determine the effect of the richness of information in @iamegamei content regarding diversity in India on increasing Followers' cross-cultural knowledge. This type of research is quantitative research with a positivism paradigm, data will be obtained using a questionnaire which will be distributed to 100 Followers of @iamegamei, samples determined based on the Slovin formula, then the data will be analyzed using IBM Statistics 25 Software. The results show that variable X and variable Y have values The significance is 0.000b and the hypothesis test value shows that the t-count value is 10,270 > t-table 1.987 and the significance is 0.000 < 0.05, which means that H0 is rejected and H1 is accepted. The results of the coefficient of determination test (R2) show that Information Wealth has an influence of 51.8% on increasing Cross-Cultural Knowledge of @iamegamei Followers, so it is concluded that Information Wealth in @iamegamei's TikTok content which discusses India's diversity has an influence on increasing Cross-Cultural Knowledge in among his Followers.
Copyright (c) 2024 Laela Nuur Husaini, Rini Hardiyanti, Ade Irfan Abdurrahman https://creativecommons.org/licenses/by-nc/4.0
Cultural Communication in Wayang Sada and Preservation of Local Values
Wayang Sada, as a form of traditional Javanese performing arts, faces significant challenges in maintaining its relevance amid the growing tide of globalization. The main problem faced is how to maintain the interest of the younger generation in Wayang Sada in the midst of the onslaught of foreign cultural values supported by the development of modern technology and entertainment. This research aims to explore the role of Wayang Sada as a medium of cultural communication as well as efforts to preserve local values in the context of modernization. The research method used is qualitative with a case study approach, which focuses on an in-depth analysis of the phenomenon of Wayang Sada in the Special Region of Yogyakarta. The results of the study show that although Wayang Sada has great potential in shaping the character of the younger generation through the local wisdom values contained in it, there is a significant gap in its integration strategy into the lives of the current young generation. The conclusion of this study is that Wayang Sada needs innovation and adaptation in cultural presentation and communication in order to attract the interest of the younger generation, while maintaining the preservation of local cultural values in the midst of the challenges of globalization.
Copyright (c) 2024 Vani Dias Adiprabowo https://creativecommons.org/licenses/by-nc/4.0
The Excellence Plus for Government Public Relations in the New Media Era
ABSTRACT The paper aims to offer ideas on the use of the Excellent Plus Model to strengthen government public relations functions in the new media era. This model contributes to developing the practice of Government Public Relations so that it can carry out its function as the person in charge of the institution's communication system in supporting public services in the new media era. This model was developed through an effort to review the literature, which found that there are still gaps and unsynchronized between scientific perspectives, regulations, and public relations applications that raise issues of structure, role, purpose, and ethics. The Excellence Plus model offers a solution because it combines the universal dimensions of public relations practice and the local character of community communication. This model has the advantage of being workable because it is derived from the dominant theory in Public Relations and is universal in various types of organizations, with a way of application that adapts to the unique character of the organization. The challenge in applying this model is the great difficulty in changing perceptions about the PR function, synchronizing various government regulations, institutional restructuring related to nomenclature, and preparing human resources. Keywords: communication; excellence plus; local character; new media; public relations
Copyright (c) 2024 Rachmat Kriyantono; Reza Safitri https://creativecommons.org/licenses/by-nc/4.0
Digital Transformation of Photography Service Marketing on Instagram @premiumphotography_ph
The rapid advancement of technology has made the emergence of many digital platforms make it easier to disseminate information. This study aims to find out marketing communication through Instagram social media on Instagram @premiumphotography_ph accounts. With this phenomenon, this study aims to find out marketing communication through Instagram social media on Instagram @premiumphotography_ph account. The reason for researching this is because it is interesting to discuss and in the digital era there are many significant changes related to life. The focus of the researcher here is Instagram social media, how they can use digital media to market photography services. This research method uses qualitative, data collection techniques through observation on Instagram social media accounts @premiumphotography_ph, observations and interviews. The result of this study is that photo and video vendors from Premium Photography Yogyakarta effectively use Instagram social media as a new platform to convey information related to their services to the public. They package their information in the form of stories and other interesting content published through the Stories feature and feeds on Instagram. The use of Instagram by @premiumphotography_ph accounts as a publication medium has proven its effectiveness in achieving their goals.
Copyright (c) 2024 Novitasari, Vani Dias Adiprabowo https://creativecommons.org/licenses/by-nc/4.0
Participatory Communication of Batam City SMEs in Supporting Tourism Development
Seeing the current development of the Covid-19 pandemic, the government has again changed its policies in various sectors, including MSME activities and tourism. One of them is the city of Batam which has reopened tourism for both local and foreign tourists. BPS stated that the tourism sector has collapsed. Based on Bappenas data, tourism to Indonesia's GDP is around 4 percent per year. Batam City has opened tourism between countries through a travel bubble, which is an agreement between countries that allows international air travel by reducing restrictions or with applicable provisions. The focus of this study is to examine the participatory communication of MSME actors in the city of Batam in developing its tourism. Tufte & Mefalopulus stated that participatory communication is a dialogical and horizontal communication approach, by identifying problems and finding solutions so that in implementing the strategies that have been discussed. The data collection technique in this study was through interviews with MSME actors. The results of the study showed that participatory communication allows MSME actors to find solutions in dialogical communication to be able to develop tourism.
Copyright (c) 2024 Lamria Fitriyani, Dewi Rachmawati https://creativecommons.org/licenses/by-nc/4.0
Content, Production, and Audience Research in Trans TV Program "Islam Itu Indah"
This research aims to describe and construct the research conducted on Trans TV's "Islam Itu Indah" program, which has faced reprimands for violating child protection rules. The study focuses on three forms: 1) stages of content research, 2) production research, and 3) audience research. The "Islam Itu Indah" creative team performs these research types before airing, analyzing findings to ensure compliance and quality. Using Branston and Stafford's theory, the research includes content (internet search), production (pre, production, post), and audience analysis. The study highlights the significance of continuous content research to maintain the program's relevance and quality. It emphasizes the importance of production research in adapting to technological advancements and audience research for understanding the morning audience's characteristics. The findings illustrate the necessity of aligning content, production, and audience strategies to manage a successful daily television program.
Copyright (c) 2024 Evri Rizqi Monarshi, Muh. Yahya Saraka, Andi Faisal Bakti, Novi Andayani Praptiningsih, Tantan Hermansah https://creativecommons.org/licenses/by-nc/4.0
Sigma Male Portrayal in Fight Club Movie: Roland Barthes Semiotic Analysis
Sigma Male ideology, a 'picture-perfect' hegemonic masculinity portrayal that has been criticized for promoting toxic masculinity and misogyny despite its rise in popularity. Sigma Male ideologists tend to find representations in media, and one of them being the movie Fight Club. Fight Club, a movie produced by David Fincher on 1999 talks about Jack (Narrator), a white-collar worker who found his corporate and consumerist lifestyle suffocating and had his life turn upside down after engaging a friendship with a charismatic and carefree man, Tyler Durden. Using Roland Barthes' semiotic theory, this research analyzed meanings and symbols of the scenes that portrayed the characteristics of Sigma Male. With a method of qualitative descriptive, 14 scenes were analyzed throughout the movie. Through this research, the result that can be concluded would be the Sigma Male characteristics portrayed in the movie, which is nihilism, detachment from women, and non-conformity.
Copyright (c) 2024 Stefanus Andriano, Disha Affya Trisulo https://creativecommons.org/licenses/by-nc/4.0
The Public Narrative of the Johnny Depp Case on Social Media X (Twitter)
The netizen's narrative of the Johnny Depp and Amber Heard case became a controversy and developed on social media X (Twitter). Patriarchal cultural beliefs and traditions that emphasize male assertiveness and dominance over women influence the construction of masculinity in the issue of domestic violence. The researcher attempted to capture the diversity of perspectives by exploring the complexity of netizen's narratives on the issue of violence experienced by men. The purpose of this article is to highlight the relationship between socio-cultural constructions of patriarchy, masculinity, and domestic violence through the case of Johnny Depp. By adopting the dominant patriarchal perspective in Indonesia. This research reveals that masculine and feminine gender roles have implications for netizen's understanding of the stereotypical assignment of perpetrators and victims in domestic violence cases. The diversity of comment on the Johnny Depp and Amber Heard case produces narratives that can have an impact on perpetrators and survivors of domestic violence. Patriarchy and masculinity need to show engagement for men as support and care for male survivors. Virtual ethnography research method is used to provide an impressionistic picture based on public reality through the internet. This study concludes that netizen’s narratives about domestic violence need to be viewed using gender neutrality as an effort to avoid partiality to a particular gender.
Copyright (c) 2024 Pravidya Salsabiila, Nurul Hasfi https://creativecommons.org/licenses/by-nc/4.0
Formation of Adolescents’ Understanding of Stunting Through The Communication Skilled Program at Vocational Schools
Stunting is a chronic malnutrition problem caused by a lack of nutritional intake for a long time resulting, in impaired growth in children. The Bandung Regency area is one of the areas experiencing an increasing number of stunting in years. Adolescents who are assumed to be the main element who should understand stunting, are not yet proven to be strong. A unique way is needed and should not give them the impression of being forced to learn new things. Communication and socialization training related to stunting issues is a strategy to instill an understanding of the importance of a healthy lifestyle as stunting prevention, as well as provide provisions to be able to disseminate this information through various innovations that can make their peers interested in stunting issues. This study used a quantitative research method, by distributing questionnaires to students at SMK Bintara Rancaekek, Linggar Village, West Java. The results of the study show that most respondents have a good understanding of stunting, which includes characteristics, causes, prevention, and participation or role, that adolescents want to carry out as agents of change in stunting prevention. Based on the results of the research, the provision included in communication training materials can be an alternative way of educating youth in the village. Keywords: Stunting, Adolescent Understanding, Communication Training, Agent of Change
Copyright (c) 2024 Yolanda Stellarosa, Chrisdina Chrisdina, Jefri Audi Wempi, Rizka Septiana https://creativecommons.org/licenses/by-nc/4.0
The Leading Ladies of Traditional Theatre: A Contemporary Performances of Female Traditional Storyteller
This study captured that female traditional performer possess inherent qualities that make them ideal for public relations roles in provide not only local but also national branding globally. Their ability to captivate people, communicate effectively, and adapt to different situations gives them an edge over traditional PR representative today. The phenomenon is considered in relation to the changing function of traditional performances from popular entertainment purposes only to cultural preservation during rapid modernization process world widely. This study used qualitative methods with constructivist paradigm approach, interview, and observation in gathered the data. Female traditional performer or storyteller are the public relations representative for the traditional culture of Indonesia. For the driven cannot only be happened without intervened of the government through education system. This study focuses on traditional storytelling performances, and the observation of concerts and rehearsals of it especially in Central Java, Indonesia. Through this fieldwork, several communication issues became relevant. By integrating performers into PR campaigns through collaborative events, social media campaigns, or as brand ambassadors, organizations can harness their unique talents to achieve remarkable results. Embracing performers as PR representatives is a forward-thinking approach that embraces creativity and enhances communication arena visibility in today's increasingly competitive landscape.
Public Relations; Female Traditional Storyteller; Culture Representative; Nation Branding; Global Context
Copyright (c) 2024 Bhernadetta Pravita Wahyuningtyas, Tri Adi Sumbogo, Wajid Zulqarnain https://creativecommons.org/licenses/by-nc/4.0
Digital Gathering Spaces: An Exploration of A Facebook Community For TKI/TKW Riyadh dan Jeddah Saudi Arabia And Stories It Reveals
Communities on social media have become a platform to connect and interact with individuals with the same interests among a variety of groups as well as a forum for interaction to discuss topics aligned with the interests of diverse parties. For Indonesian migrant workers (TKI) in Saudi Arabia, the Facebook community serves as a social media outlet to present and address the issues they encounter. This study aims to investigate the interactions between TKI/TKW and the issues addressed within the Facebook community and examine their stories in digital space. This research employs a qualitative approach with netnography methods. The primary source is the Facebook community of TKI/TKW in Riyadh and Jeddah, Saudi Arabia, and supporting sources are derived from literature studies. The findings revealed that the Facebook community for TKI/TKW in Saudi Arabia is a mechanism for these individuals to share information, obtain emotional support, and provide solutions for TKI/TKW who encounter problems in a way that is understandable to them. As observed where numerous cases of TKI/TKW depict the mistreatment of these domestic workers or stories of troubled migrant workers, the findings reveal that the stories about the obstacles and problems that arise are largely caused by illegal migrant worker. Other findings reflect a single-story narrative does not represent the actual condition of TKI/TKW in Saudi Arabia, more stories are to be revealed. The existence of a Facebook community for TKI/TKW in Saudi Arabia can be a highly advantageous community for its member.
Copyright (c) 2024 Niyu, Marcelyn Anthony https://creativecommons.org/licenses/by-nc/4.0
Unlocking User Satisfaction: An Investigation into the Effect of Perception of Ease of Use on the Peduli Lindungi Application in Jabodetabek as a Covid Digital Tracking Media
The emergency condition of the COVID-19 pandemic which is currently being faced by various countries, including Indonesia, has made the government continue to design and evaluate various efforts that are expected to reduce the rate of spread of COVID-19. in the community, distributing vaccines to every region in Indonesia, and also continuing to carry out digital tracking through the Peduli Lindungi application. The Peduli Lindungi application provides various useful features for its users. According to data from the Ministry of Communication and Informatics, this application has been used by 32.8 million users, with an average daily addition of 500,000 users (Covid 19, 2021). However, along with the large number of users of the application, it also raises obstacles, namely because the application users care to protect is not evenly distributed. This study aims to see if there is an effect of perceived convenience on user satisfaction of Peduli Lindungi application. This research methodology uses quantitative, with the population used in this study are users of the Peduli Lindungi application in Indonesia, amounting to 32.8 million as of August 31, 2021. Data collection techniques, through the distribution of online questionnaires. The results of the study show that the perception of convenience has a strong positive effect on user satisfaction of the Peduli Lindungi application.
Roland Barthes Semiotic Analysis in Turning Red Movie
Turning Red, a Disney Pixar animated film from 2022, tells the sudden transformation of Mei, a 13-year-old teenager who turns into a red panda when her emotions burst. The film highlights the complex relationship between Mei and her mother, focusing on interpersonal communication as a cause of conflict. This research utilizes Roland Barthes' semiotics theory to analyze symbols and meanings in the Mother-Child communication. Using a qualitative descriptive method, the analysis is conducted on 19 scenes from the film. The results emphasize the importance of effective communication and conflict management, along with the role of parenting styles in influencing the Mother-Child relationship.
Copyright (c) 2024 Jessica Olivia Tanzil, Stefanus Andriano https://creativecommons.org/licenses/by-nc/4.0
The Role of Public Relations in Organizational Culture to Build Management Loyalty
The success and survival of management in an organization cannot be separated from the totality, productivity, and loyalty of management. So management is one of the most determining aspects in an organization. However, most organizations focus too much on communicating with external parties and achieving success that is visible from the outside but forgets to pay attention to the internal aspects of the organization. For this reason, in an organization the role of Public Relations (PR) is needed to build management loyalty. This research aims to determine the role of Public Relations in organizational culture to build management loyalty. Data collection was carried out using observation, interviews, and documentation. The research results show that four Public Relations roles are applied internally, namely expert prescriber, communication facilitator, problem-solving process facilitator, and communications technician. Evidence of management loyalty which is formed from the role of Public Relations implemented in the internal sphere can be seen from several management attitudes and actions which include obedience and conformity, responsibility, honesty, willingness to understand organizational difficulties, working more than required, creating pleasant atmosphere in the organization, and being open to change.
Copyright (c) 2024 Lina Sinatra Wijaya, Christella Fenetta https://creativecommons.org/licenses/by-nc/4.0
Communication Strategy of the English Goes to Kampung Team in Cultural Adaptation
English Goes to Kampung (EGK) is a non-profit organization that provides education and workshop to rural society in Sumba, East Nusa Tenggara, Indonesia. The aim of this study is to analyze the communication strategy in cultural adaptation carried out by the EGK team for the society in Sumba villages. The main theory used in this study is the theory of communication accommodation. The research method used is descriptive qualitative analysis. Data was collected through in-depth interviews with three informants of the EGK team. The results show that informants are more likely to adopt a convergence strategy in adapting to the society in the village they visited. This convergence strategy is an effort to approach the villagers so that the EGK team can be accepted and the activities they will do in the village can be done properly.
Copyright (c) 2024 El Chris Natalia https://creativecommons.org/licenses/by-nc/4.0
Content Analysis of Image Restoration Theory in the Film Sully 2016
Aside from entertainment, a film can also be considered a form of communication. Films based on true stories have gained popularity among the general public due to their curiosity about what actually happened. Viewers of true-story films want to see how the main character solves the problems or crisis portrayed in the film and find inspiration and motivation for their own lives. This research aims to examine the content of Image Restoration Theory in the film Sully. This study employs a qualitative descriptive method, utilizing data collection techniques involving document analysis and literature review. The findings of this research reveal that in the film Sully have several Image Repair Strategies content that employed by the main character, Sully, in the post-Hudson River incident moments. There are 1 Reduction of Offensiveness strategy, 3 Denial strategies, and 1 Corrective Action strategy within the Image Repair Strategies component. It was also found that Sully did not employ Evasion of Responsibility and Mortification strategies, indicating his confidence that he did not commit the alleged mistakes.
Copyright (c) 2023 Marsha Ramadhani, Rani Chandra Oktaviani https://creativecommons.org/licenses/by-nc/4.0
The Influence of Prevention Message Form on Post Covid-19 Self-Protection Motivation
The Covid-19 based on presidential regulations regarding the status of the Corona Virus Disease 2019 (COVID-19) pandemic, in which the president stated that the status of Covid-19 had ended and the factual status of Corona Vints Disease 2019 (COVID-19) had turned into an endemic disease in Indonesia. For this reason, all sectors of people's lives are returning to adjust their operations, including the education sector, one of which is that universities have started to carry out face-to-face education. the Jakarta Institute of Communication and Business has implemented face-to-face learning, students from outside Jakarta have started coming to Jakarta to start lectures. for this reason, socialization is still needed regarding team health protocol procedures with various forms of messages. Appropriate message forms can increase motivation for self-protection during lectures. For this reason, this study wanted to know the types of messages and the effectiveness of the messages conveyed, so the researchers used quasi-experimental or quasi-experimental research methods using 3 types of messages, namely threatening messages, persuasion messages and related threatening messages. with a persuasive message. The first sample was taken using a purposive sampling method, namely sampling based on consideration of characteristics that are in accordance with the research objectives. Of the three experimental groups, the type of threat message associated with persuasive messages was more effective in increasing self-protective motivation.
Copyright (c) 2023 Kamal Kamal, Afdaliza Afdaliza https://creativecommons.org/licenses/by-nc/4.0
Organizational Culture Transformation Work From Home (WFH) in Cross-View Generation
The COVID-19 pandemic that occurred in Indonesia from 2019 to 2022 gave birth to a new organizational culture in the form of work-from-home (WFH) activities to reduce public mobility and reduce the risk of transmission of the COVID-19 virus. After the COVID-19 pandemic, the WFH work culture is still applied in several institutions. This research aims to describe cross-generational views, namely those of the Baby Boomer Generation, Generation X, and Generations Y and Z, regarding the implementation of WFH work culture in the post-pandemic COVID-19 era associated with organizational culture transformation. This research uses a descriptive-qualitative approach through data collection methods such as interviews, observations, and literature studies. The results illustrate that generations have different views on the implementation of work-from-home culture in the post-pandemic COVID-19 era as seen from organizational communication through informative, regulative, persuasive, and integrative functions. The Baby Boomer Generation views the implementation of WFH in the post-pandemic era as an obstacle to organizational communication. Meanwhile, Generation X sees the implementation of WFH as a necessity that cannot be avoided. Although, in some ways, Generation X also still sees the need for face-to-face meetings, Generations Y and Z are the antithesis of the Baby Boomer Generation. Generations Y and Z see the implementation of WFH as not an obstacle to organizational communication.
Copyright (c) 2023 Oman Sukmana, Euis Komalawati https://creativecommons.org/licenses/by-nc/4.0
The Effect of Parents Digital Literacy on Sharenting Practices and Children’s Privacy on Instagram
The development of technology has given rise to various social media platforms, suxh as Instagram. Instagram offers numerous features to its users for content creation, such as Instagram stories, feeds, Instagram reels, and live Instagram. The use of social media is closely related to digital literacy skills. Social media has a significant impact on society, including changes in parenting patterns, known as "sharenting." Sharenting refers to the activity of parents sharing photos or videos of their children's growth and development on social media, which often makes it difficult to restrict their lives on social media and their children's privacy. This study aims to investigate the influence of parents' digital literacy on their sharing behavior and their children's privacy. The research utilizes a quantitative method by conducting a survey with 400 respondents. The findings of the study reveal that digital literacy has a significant influence on sharenting, with a coefficient of 0.799, a t-statistic of 16.785, and a p-value of 0.000. This indicates that digital literacy has a proven positive and significant impact on sharenting. Furthermore, digital literacy also has a positive and significant influence on children's privacy, as the coefficient of digital literacy's influence on children's privacy is 0.774, with a t-statistic of 16.059 and a p-value of 0.000.
Copyright (c) 2023 Rapikah Harnum, Janette Maria Pinariya https://creativecommons.org/licenses/by-nc/4.0
Indonesia holds a key role as host of the G20 Presidency in 2022. Many international media highlighted this summit and the issues that has been discussed inside.As a world economic forum, G20 Presidency in Indonesia also reviewed about the international security issue, one of it is nuclear weapon threat. This study identifies, analyze, and compares the content produced by Indonesia (Kompas.com), United Kingdom (BBC.co.uk), and Saudi Arabia’s online news media (aawsat.com), surrounding the frame of nuclear weapons issue on G20 Forum. The study utilizes the framing analysis model of Zhondang Pan and Gerald M. Kosicki, to explain the message that communicated by the three countries related on nuclear weapon issue on G20 summit. The major findings clearly captured that every media adopted different rhetorical frames through the media coverage of the G20 Presidency in Indonesia. Related on nuclear weapon issue, Indonesian media imply a neutral approach, different with UK’s media that used straightforward approach or Saudi’s media with interior approach.
G20; Nuclear Weapon; Online Media; Framing Analysis
Copyright (c) 2023 Maulana Ashari, Rohmah Akhirul Mukharom, Aditya Fahmi Nurwahid https://creativecommons.org/licenses/by-nc/4.0
Kopiko Product Placement in Korean Drama on Brand Awareness
Kopiko, one of the products of PT Mayora Indah Tbk appears as a product placement in the Korean drama "Hometown Cha-Cha-Cha". Kopiko is a coffee candy from Indonesia with the benefit of relieving drowsiness. This research aims to determine the effect of Kopiko's product placement in the Korean drama "Hometown Cha-Cha-Cha" on the brand awareness of South Korean people who live in South Korea. The theory used in this research is Marketing Communication, Product Placement, and Brand Awareness. This research uses quantitative methods with visual dimension or screen placement, and plot connections for product placement variables. In addition, the dimensions of the top of mind, brand recall, brand recognition, and unaware of the brand for brand awareness variables. Data collection was carried out by distributing questionnaires online to 96 respondents. The sample selection used purposive sampling with the criteria of South Korean citizens living in South Korea and having watched the Korean drama “Hometown Cha-Cha-Cha”. The result of this research shows that there is a significant effect between Kopiko's product placement on the brand awareness of South Korean people.
Copyright (c) 2023 Alexandra Bella Ivena, El Chris Natalia https://creativecommons.org/licenses/by-nc/4.0
Bunda Corla’s Phenomenon: Instafamous and Personal Branding
This research would like to investigate of how Bunda Corla as a non-celebrity can affect social media engagement so that many famous entrepreneurs or businesses put decent amount of money every time, she conducts a live session on her Instagram. The method that is used is by analyzing the Bunda Corla’s live streaming and relate it to the theory of the personal branding and instafamous so that we can see the correlations between the personal branding that she has with why there are many celebrity entrepreneurs put huge amount of money on her. This paper shows why there are many celebrity entrepreneurs who transfer a certain amount of money to Bunda Corla because it is seen from the engagement that Bunda Corla can get every time she starts live streaming, the number is hundreds of thousands. This also shows that the artist wants to transfer it, Bunda Corla will definitely mention their name so that these celebrity entrepreneurs can get such great exposure thanks to her live streaming. From the description above, we can draw the conclusion that, Bunda Corla can get her fame because she can indirectly fulfill the three basics in building a strong personal brand which attracts public figures on putting some cash on her with exposure in return.
Copyright (c) 2022 Richard Togaranta Ginting, Gede Bisma, Ni Made Ras Amanda Gelgel https://creativecommons.org/licenses/by-nc/4.0
Perceptions of PR: A Semiotic Analysis of The "Samantha Syndrome" and its Impact on Indonesian Female Public Relations Students
This research analyzed the character Samantha Jones from Sex and the City which created a phenomenon called “Samantha Syndrome”. “Samantha Syndrome” is defined as the misrepresentation of Public Relations as a glamorous job caused by Samantha Jones character. This paper examines how “Samantha Syndrome” applies to Indonesian female Public Relations students, using Stuart Hall’s Cultural Studies, also Charles Peirce’s semiotics approach. Analytical units for this research is scenes or clips from Sex and the City the movies that show the Samantha Jones’ portrayal and behaviors as a Public Relations Executive, that leads to Samantha Syndrome based on Jane Johnston’s findings. The scenes taken from online movie streaming website Netflix. To deepen the analysis, eight Indonesian female Public Relations students were interviewed to get their perspectives deeply about how The Samantha Syndrome theory implications to Indonesian female PR students towards their chosen profession.
Copyright (c) 2022 Laras Khairunnisa https://creativecommons.org/licenses/by-nc/4.0
Empowering Netizenship: The Politics of Defending the Environment in an Online Petition Change.Org
This study shows how the impact of digital democracy in the change.org online petition contributes to efforts to save environmental damage, change individual community behaviour or ecological and natural resource governance policies. To collect data, the methodology is to categorize it into environmental themes, both local, national and global, on change.org and then validate with digital activism such as discussions, spreading meme propaganda to welcome selected petitions as an effort to consolidate data by utilizing Nvivo 12 Plus to see reactions, interactions. Thematic on Twitter, national-international media websites, and other social media. Digital democracy has driven public awareness and defence of the environment in the last decade. Another finding from this research is the power of online petitions in influencing policies or policy changes resulting from interactions on social media, at least in the last ten years. However, having a significant impact requires certain prerequisites to raise awareness of digital media users and forced power holders. In some themes, the online struggle of hundreds of online petitions on environmental-themed change.org turned out to have many impacts on project cancellations, courts, criminalization by companies or law enforcement officers or delaying and cancelling certain development policies.
Copyright (c) 2022 Sanny Nofrima, David Efendi https://creativecommons.org/licenses/by-nc/4.0