https://journal.lspr.edu/index.php/communicare <p><strong>Communicare: Journal of Communication Studies</strong> is a journal published by Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Komunikasi dan Bisnis LSPR which accommodates various works in the form of scientific papers from different fields of communication science. Communicare: Journal of Communication Studies is published twice a year, in June and December.</p> en-US <p>Bagi artikel yang dimuat di Jurnal Communicare, berlaku aturan Hak Cipta sebagai berikut:</p> <ol> <li>Jurnal Communicare adalah pemegang hak untuk mempublikasikan artikel untuk pertama kalinya.</li> <li>Penulis tetap memegang hak cipta atas karya tulis yang terbit di Jurnal Communicare, dan dapat menggunakan karyanya dengan bebas, selama tidak melanggar peraturan.</li> <li>Karya yang dimuat di Jurnal Communicare berada dibawah lisensi&nbsp;<a href="http://creativecommons.org/licenses/by/4.0/" rel="license">Creative Commons Attribution 4.0 International License</a></li> </ol> <p>&nbsp;</p> [email protected] (Xenia Angelica Wijayanto) [email protected] (Admin) Tue, 31 Dec 2024 15:20:26 +0000 OJS 3.2.1.4 http://blogs.law.harvard.edu/tech/rss 60 https://journal.lspr.edu/index.php/communicare/article/view/730 <p style="font-weight: 400;">This research examines gender representation in the animated series <em>Nussa and Rara</em>. It applies Gill Branston and Roy Stafford's "Questions of Representation" theory, which is elaborated into three concepts: stereotypes, gender representation, and positive and negative debates. The study adopts a descriptive qualitative approach, focusing on the character Umma (the mother) as the research subject, while the representation of female leadership in the show serves as the research object. The data analysis employs Roland Barthes' semiotic analysis technique, with the unit of analysis including visual elements such as angles, settings, and gestures. The findings reveal that female leadership in <em>Nussa and Rara</em> is portrayed through the character of Umma. The stereotypes associated with female leadership are reflected in her capabilities. Gender representation highlights Umma's feminine traits while also emphasizing her leadership qualities. On the positive side, Umma is depicted as a competent leader, free from harmful gender stereotypes. However, the representation remains limited. It is crucial to recognize that stereotypes, generalizations, and leadership abilities should be evaluated based on individual experiences and competence rather than preconceived notions.</p> Lisnawati Lisnawati, Novi Andayani Praptiningsih, Gun Gun Heryanto, Andi Faisal Bakti, Heni Hayat Copyright (c) 2024 Lisnawati Lisnawati, Novi Andayani Praptiningsih, Gun Gun Heryanto, Andi Faisal Bakti, Heni Hayat https://creativecommons.org/licenses/by-nc/4.0 https://journal.lspr.edu/index.php/communicare/article/view/730 Tue, 31 Dec 2024 00:00:00 +0000 https://journal.lspr.edu/index.php/communicare/article/view/781 <p><span style="font-weight: 400;">The electric vehicle (EV) market in Indonesia is experiencing rapid growth, with early adopters playing a pivotal role in its expansion. This study analyzes the digital marketing strategies of BYD and Wuling, two prominent EV brands, focusing on their Instagram content to understand how they target early consumer segments. Using the Diffusion of Innovation Theory as a framework, the study categorizes Instagram content into six main categories, with a deeper analysis of Product Information subcategories. Findings reveal that BYD emphasizes technological innovation, futuristic design, and comfort, aligning well with early adopters' preferences. In contrast, Wuling focuses on comfort and consumer interaction, appealing to a broader audience. The chi-square analysis confirms significant differences in content distribution between the two brands. These results highlight BYD’s strategic alignment with early consumer needs as a key factor in its market leadership. Future research should explore other platforms and consumer responses to optimize EV marketing strategies. This study is limited to Instagram content, and future research should include other social media platforms and consumer interviews for a broader perspective. The study contributes theoretically by advancing the application of diffusion of innovations theory in digital communication and offers practical insights for companies.</span></p> Bagus Muhamad Adam, Agustinus Rusdianto Berto, Ignatius Haryanto Copyright (c) 2024 Bagus Muhamad Adam, Agustinus Rusdianto Berto, Ignatius Haryanto https://creativecommons.org/licenses/by-nc/4.0 https://journal.lspr.edu/index.php/communicare/article/view/781 Tue, 31 Dec 2024 00:00:00 +0000