Communicare : Journal of Communication Studies

The Role of Public Relations in Organizational Culture to Build Management Loyalty

Lina Sinatra Wijaya, Christella Fenetta — Mon, 09 Sep 2024 00:00:00 +0000

The success and survival of management in an organization cannot be separated from the totality, productivity, and loyalty of management. So management is one of the most determining aspects in an organization. However, most organizations focus too much on communicating with external parties and achieving success that is visible from the outside but forgets to pay attention to the internal aspects of the organization. For this reason, in an organization the role of Public Relations (PR) is needed to build management loyalty. This research aims to determine the role of Public Relations in organizational culture to build management loyalty. Data collection was carried out using observation, interviews, and documentation. The research results show that four Public Relations roles are applied internally, namely expert prescriber, communication facilitator, problem-solving process facilitator, and communications technician. Evidence of management loyalty which is formed from the role of Public Relations implemented in the internal sphere can be seen from several management attitudes and actions which include obedience and conformity, responsibility, honesty, willingness to understand organizational difficulties, working more than required, creating pleasant atmosphere in the organization, and being open to change.

Sigma Male Portrayal in Fight Club Movie: Roland Barthes Semiotic Analysis

Disha Affya Trisulo, Stefanus Andriano — Mon, 09 Sep 2024 00:00:00 +0000

Sigma Male ideology, a 'picture-perfect' hegemonic masculinity portrayal that has been criticized for promoting toxic masculinity and misogyny despite its rise in popularity. Sigma Male ideologists tend to find representations in media, and one of them being the movie Fight Club. Fight Club, a movie produced by David Fincher on 1999 talks about Jack (Narrator), a white-collar worker who found his corporate and consumerist lifestyle suffocating and had his life turn upside down after engaging a friendship with a charismatic and carefree man, Tyler Durden. Using Roland Barthes' semiotic theory, this research analyzed meanings and symbols of the scenes that portrayed the characteristics of Sigma Male. With a method of qualitative descriptive, 14 scenes were analyzed throughout the movie. Through this research, the result that can be concluded would be the Sigma Male characteristics portrayed in the movie, which is nihilism, detachment from women, and non-conformity.

The Public Narrative of the Johnny Depp Case on Social Media X (Twitter)

Pravidya Salsabiila, Nurul Hasfi — Mon, 09 Sep 2024 00:00:00 +0000

The netizen's narrative of the Johnny Depp and Amber Heard case became a controversy and developed on social media X (Twitter). Patriarchal cultural beliefs and traditions that emphasize male assertiveness and dominance over women influence the construction of masculinity in the issue of domestic violence. The researcher attempted to capture the diversity of perspectives by exploring the complexity of netizen's narratives on the issue of violence experienced by men. The purpose of this article is to highlight the relationship between socio-cultural constructions of patriarchy, masculinity, and domestic violence through the case of Johnny Depp. By adopting the dominant patriarchal perspective in Indonesia. This research reveals that masculine and feminine gender roles have implications for netizen's understanding of the stereotypical assignment of perpetrators and victims in domestic violence cases. The diversity of comment on the Johnny Depp and Amber Heard case produces narratives that can have an impact on perpetrators and survivors of domestic violence. Patriarchy and masculinity need to show engagement for men as support and care for male survivors. Virtual ethnography research method is used to provide an impressionistic picture based on public reality through the internet. This study concludes that netizen’s narratives about domestic violence need to be viewed using gender neutrality as an effort to avoid partiality to a particular gender.

The Excellence Plus for Government Public Relations in the New Media Era

Rachmat Kriyantono; Reza Safitri — Mon, 09 Sep 2024 00:00:00 +0000

ABSTRACT

The paper aims to offer ideas on the use of the Excellent Plus Model to strengthen government public relations functions in the new media era. This model contributes to developing the practice of Government Public Relations so that it can carry out its function as the person in charge of the institution's communication system in supporting public services in the new media era. This model was developed through an effort to review the literature, which found that there are still gaps and unsynchronized between scientific perspectives, regulations, and public relations applications that raise issues of structure, role, purpose, and ethics. The Excellence Plus model offers a solution because it combines the universal dimensions of public relations practice and the local character of community communication. This model has the advantage of being workable because it is derived from the dominant theory in Public Relations and is universal in various types of organizations, with a way of application that adapts to the unique character of the organization. The challenge in applying this model is the great difficulty in changing perceptions about the PR function, synchronizing various government regulations, institutional restructuring related to nomenclature, and preparing human resources.

Keywords: communication; excellence plus; local character; new media; public relations

Cultural Communication in Wayang Sada and Preservation of Local Values

Vani Dias Adiprabowo — Mon, 09 Sep 2024 00:00:00 +0000

Wayang Sada, as a form of traditional Javanese performing arts, faces significant challenges in maintaining its relevance amid the growing tide of globalization. The main problem faced is how to maintain the interest of the younger generation in Wayang Sada in the midst of the onslaught of foreign cultural values supported by the development of modern technology and entertainment. This research aims to explore the role of Wayang Sada as a medium of cultural communication as well as efforts to preserve local values in the context of modernization. The research method used is qualitative with a case study approach, which focuses on an in-depth analysis of the phenomenon of Wayang Sada in the Special Region of Yogyakarta. The results of the study show that although Wayang Sada has great potential in shaping the character of the younger generation through the local wisdom values contained in it, there is a significant gap in its integration strategy into the lives of the current young generation. The conclusion of this study is that Wayang Sada needs innovation and adaptation in cultural presentation and communication in order to attract the interest of the younger generation, while maintaining the preservation of local cultural values in the midst of the challenges of globalization.

The Influence of Information Wealth in Tiktok Content on Increasing Cross-Cultural Knowledge

Laela Nuur Husaini, Rini Hardiyanti, Ade Irfan Abdurrahman — Mon, 09 Sep 2024 00:00:00 +0000

This research aims to determine the effect of the richness of information in @iamegamei content regarding diversity in India on increasing Followers' cross-cultural knowledge. This type of research is quantitative research with a positivism paradigm, data will be obtained using a questionnaire which will be distributed to 100 Followers of @iamegamei, samples determined based on the Slovin formula, then the data will be analyzed using IBM Statistics 25 Software. The results show that variable X and variable Y have values The significance is 0.000b and the hypothesis test value shows that the t-count value is 10,270 > t-table 1.987 and the significance is 0.000 < 0.05, which means that H0 is rejected and H1 is accepted. The results of the coefficient of determination test (R2) show that Information Wealth has an influence of 51.8% on increasing Cross-Cultural Knowledge of @iamegamei Followers, so it is concluded that Information Wealth in @iamegamei's TikTok content which discusses India's diversity has an influence on increasing Cross-Cultural Knowledge in among his Followers.

Content, Production, and Audience Research in Trans TV Program "Islam Itu Indah"

Mon, 09 Sep 2024 00:00:00 +0000

This research aims to describe and construct the research conducted on Trans TV's "Islam Itu Indah" program, which has faced reprimands for violating child protection rules. The study focuses on three forms: 1) stages of content research, 2) production research, and 3) audience research. The "Islam Itu Indah" creative team performs these research types before airing, analyzing findings to ensure compliance and quality. Using Branston and Stafford's theory, the research includes content (internet search), production (pre, production, post), and audience analysis. The study highlights the significance of continuous content research to maintain the program's relevance and quality. It emphasizes the importance of production research in adapting to technological advancements and audience research for understanding the morning audience's characteristics. The findings illustrate the necessity of aligning content, production, and audience strategies to manage a successful daily television program.

Digital Transformation of Photography Service Marketing on Instagram @premiumphotography_ph

Novitasari, Vani Dias Adiprabowo — Mon, 09 Sep 2024 00:00:00 +0000

The rapid advancement of technology has made the emergence of many digital platforms make it easier to disseminate information. This study aims to find out marketing communication through Instagram social media on Instagram @premiumphotography_ph accounts. With this phenomenon, this study aims to find out marketing communication through Instagram social media on Instagram @premiumphotography_ph account. The reason for researching this is because it is interesting to discuss and in the digital era there are many significant changes related to life. The focus of the researcher here is Instagram social media, how they can use digital media to market photography services. This research method uses qualitative, data collection techniques through observation on Instagram social media accounts @premiumphotography_ph, observations and interviews. The result of this study is that photo and video vendors from Premium Photography Yogyakarta effectively use Instagram social media as a new platform to convey information related to their services to the public. They package their information in the form of stories and other interesting content published through the Stories feature and feeds on Instagram. The use of Instagram by @premiumphotography_ph accounts as a publication medium has proven its effectiveness in achieving their goals.

Participatory Communication of Batam City SMEs in Supporting Tourism Development

Lamria Raya Fitriyani, Dewi Rachmawati — Thu, 31 Oct 2024 00:00:00 +0000

Seeing the current development of the Covid-19 pandemic, the government has again changed its policies in various sectors, including MSME activities and tourism. One of them is the city of Batam which has reopened tourism for both local and foreign tourists. BPS stated that the tourism sector has collapsed. Based on Bappenas data, tourism to Indonesia's GDP is around 4 percent per year. Batam City has opened tourism between countries through a travel bubble, which is an agreement between countries that allows international air travel by reducing restrictions or with applicable provisions. The focus of this study is to examine the participatory communication of MSME actors in the city of Batam in developing its tourism. Tufte & Mefalopulus stated that participatory communication is a dialogical and horizontal communication approach, by identifying problems and finding solutions so that in implementing the strategies that have been discussed. The data collection technique in this study was through interviews with MSME actors. The results of the study showed that participatory communication allows MSME actors to find solutions in dialogical communication to be able to develop tourism.

Comparison Study on Cancel Culture as an Impact and Public Figure Scandal in Indonesia and Overseas

Vania Miranda Putri, Ivana Octavia, Hery Tri Nuryanto, Lestari Nurhajati — Thu, 31 Oct 2024 00:00:00 +0000

This research aims to comprehend the phenomenon known as "cancel culture," explicitly examining its operations in Indonesia compared to other nations. The study seeks to identify the mechanisms, social dynamics, and cultural discrepancies that shape the repercussions of cancel culture on prominent individuals and society. Moreover, it delves into the psychological ramifications it engenders, along with proposed measures to mitigate its adverse effects. Employing a qualitative methodology with a case study orientation, this research scrutinizes the cancel culture phenomenon. Techniques for data collection encompass a thorough literature review and observations across diverse social media platforms. Subsequently, the gathered data is scrutinized through a narrative perspective utilizing the cancel culture framework. Furthermore, the research incorporates ethnographic methodologies to investigate online community culture and associated phenomena. Findings from this study illustrate the intricate consequences of canceling culture on public figures and society, showcasing notable distinctions between Indonesia and other global contexts. In Indonesia, this trend can paradoxically elevate the profile of the affected individual, while elsewhere, it commonly results in professional setbacks and enduring repercussions. Noteworthy psychological effects, such as depression and suicidal inclinations stemming from public shame and social ostracism, were uncovered. The illustrated case study demonstrates the diverse outcomes encountered by public figures on both domestic and international platforms. To alleviate the adverse impacts of cancel culture, the study proposes strategies like emotional backing, constructive discourse, answerability, and professional intervention.