TY - JOUR AU - Putri, Ardhya AU - Oktaviani, Rani C. PY - 2022/12/30 Y2 - 2024/03/29 TI - Communication Planning: A Tool for Behavior Change JF - Journal of Communication and Public Relations JA - jcpr VL - 2 IS - 1 SE - Articles DO - 10.37535/105002220233 UR - https://journal.lspr.edu/index.php/jcpr/article/view/481 SP - 24-32 AB - <p>Communication plan is an essential element to create a communication strategy that will support the success of the project. In the other hand, a clear objective has to be defined in order to set the message that is going to deliver. If the objective is to change behavior is more challenging. In this paper, I will use ADKAR (Awareness, Desire, Knowledge, Action and Reinforcement) by Prosci method, to create a comprehensive communication plan for reducing numbers of child abduction in Jakarta.</p><p>&nbsp;</p> ER -