AFIFAH, I. F. . Expertise, Trustworthiness, Similarity, Familiarity, Likeability, Product-Match Up of Celebrity Endorsement to Purchase Intention. Journal of Communication and Public Relations, [S. l.], v. 1, n. 2, p. 21–30, 2022. DOI: 10.37535/105001220223. Disponível em: https://journal.lspr.edu/index.php/jcpr/article/view/419. Acesso em: 29 feb. 2024.