Pricilla, Chaterina, Vanny Adriani, and Anggayuh Gesang Utomo. “Innovative Brand Awareness Strategies: Push, Pull &Amp; Pass Marketing in Indonesian Fashion”. Journal of Communication and Public Relations 2, no. 2 (June 19, 2023): 58–79. Accessed September 1, 2024. https://journal.lspr.edu/index.php/jcpr/article/view/695.