Afifah, Isti Februari. “Expertise, Trustworthiness, Similarity, Familiarity, Likeability, Product-Match Up of Celebrity Endorsement to Purchase Intention”. Journal of Communication and Public Relations 1, no. 2 (June 30, 2022): 21–30. Accessed February 29, 2024. https://journal.lspr.edu/index.php/jcpr/article/view/419.