1.
Afifah IF. Expertise, Trustworthiness, Similarity, Familiarity, Likeability, Product-Match Up of Celebrity Endorsement to Purchase Intention. jcpr [Internet]. 2022Jun.30 [cited 2024Feb.29];1(2):21-30. Available from: https://journal.lspr.edu/index.php/jcpr/article/view/419