Journal of Communication and Public Relations
type: channel
description: Journal of Communication and Public Relations (JCPR) is an international, peer-reviewed journal for conceptual and research on communication studies and public relations. The objective of this journal is to encourage research related but not limited to Organizational Communication; Development Communication; Reputation management; Government Public Relations; Media Relations; Corporate Communication; Marketing Communication; and Public Policy Communication Management.
publisher: LSPR Institute of Communication & Business
language: en
publication name: Journal of Communication and Public Relations
issn: 2809-6940
items: Re-conceptualizing Public Relations Practices in Nigeria: A Framework to Address Systemic Challenges
items: The Interplay between PR Messaging and Loyalty in Young Adult Markets: A Study from Medan City
items: Gender and Language: Analyzing Communication Styles in Argumentative Writing
items: Benin Publics' Perception of Media Framing of Gender Equality for National Development in Nigeria
items: Assessment of the Adherence to Public Relations Code of Ethics by Practitioners in Lagos State
items: Public Relations Role of @debrads.id on Instagram in Promoting the Victoria Run 2023 Event by deBrads Race Management
items: Shifting Communication through Virtual Influencers Driven Metaverse Revolution
items: Reconnecting with the Public: Communication Strategies to Address the Hypertension Crisis in Banjarmasin
items: An Assessment of Social Media Opportunities in Public Relations Practice at University K and St Paul Universities in Kenya
items: Implementation of Tourism Place Branding Management in Indonesia through the 'Wonderful Indonesia' Campaign
items: Strategic Marketing Public Relations for Brand Elevation: A Case Study of the #JacquelleDisneyEdition Campaign
items: Innovative Brand Awareness Strategies: Push, Pull & Pass Marketing in Indonesian Fashion
items: Analysis of YouTube Content about Konjac as an Education of Indonesian Farmers in the Disruption Era
items: Branding Vocational School with The Internet of Things (IoT) Production Competency of Students in Indonesia
items: Analyzing Digital Platforms Appropriation to Support Organization Communication through Industry 5.0 Paradigm
items: Comparative Analysis of Government Communication Strategies in Environmental Law Enforcement: A Case Study of Indonesia (DKI Jakarta) and Singapore
items: Mapping the Discourse of Power: Diplomatic Actors on X (Formerly Twitter)
items: A “Notification” on The Use of Social Media as A Means of Community Resilience in Crisis Management
items: The Influence of Promotion Content at Shopee Indonesia’s Instagram Account on Consumptive Behaviour for Late Adolescent Girls in Jakarta
items: The Importance of Friendship; Storytelling in Korean Music Industry by SEVENTEEN
items: Marketing Government: X-Raying Nigerian Government’s Use of Disinformation in Citizen-Engagement (2015-2023)
items: Indonesia’s Roles in Myanmar’s Rohingya Crisis: Through the Lens of Public Diplomacy
items: Lark: As a Medium of Interpersonal Communication for TNS Employees to Manage Work Stress Amidst the Covid-19 Pandemic
items: The Implementation of Bank as a Service Marketing Communication Strategy in Increasing the number of customers on blu by BCA Digital
items: Interpersonal Communication Using Personal Sport Device In Forming Community
items: Public Relations Discourse on X (Twitter) and Analysis of Public Relations
items: Communication Planning: A Tool for Behavior Change
items: Application of Interpersonal Communication To Improve Employee Motivation at PT. Rifansi Dwi Putra
items: Youth Decision Making in Selecting Entrepreneurship as A Career
items: Identity Construction of Fans: Virtual Community Through Chat Room LINE (Case Study EXO-L Bandung Community)

Re-conceptualizing Public Relations Practices in Nigeria: A Framework to Address Systemic Challenges
type: item
description: This conceptual paper examines the roles and challenges of public relations practice in Nigeria by proposing a framework to address systemic issues hindering its professionalization. Despite cultural diversity shaping PR globally, the practice in Nigeria faces significant obstacles, including limited strategic involvement, deployment of unqualified practitioners, political interference, inadequate education and training, weak ethical standards, and lack of a robust regulatory framework. The absence of autonomy by the Nigerian Institute of Public Relations (NIPR) further exacerbates these issues, allowing individuals without formal training or specialization to practice, thereby undermining the profession's credibility. Using a narrative literature review, the study synthesizes existing research to identify gaps and develop a conceptual framework aimed at addressing these challenges. Drawing from role theory in public relations and Grunig’s Excellence theory, the paper proposes a tripartite framework for PR professionalization in Nigeria. This framework emphasizes education to impart theoretical knowledge and practical skills, accreditation to ensure eligibility for membership and registration, and certification to uphold ethical standards and professional conduct as well as autonomy of the NIPR as the primary regulatory body of the procession in the country. By implementing this tripartite model, PR practitioners in Nigeria can be empowered to perform strategic managerial and operational communication roles effectively. This will enable practitioners and by extension NIPR to uphold the integrity of the profession, and foster standardization and professionalization in alignment with global best practices. Hence, this study provides actionable insights for re-conceptualizing PR in Nigeria, advancing its role as a credible and strategic profession.
subject: Articles
  topic: section
subject: public relations
  topic: keywords
subject: PR challenges
  topic: keywords
subject: PR practitioners
  topic: keywords
subject: role theory
  topic: keywords
subject: tripartite PR framework
  topic: keywords
creator: Nsini Anselem Eyo
rights: Copyright (c) 2025 Journal of Communication and Public Relations
date: 2025-01-31
publication date: 2025-01-31
starting page: 76
ending page: 101
doi: 10.37535/105004120255

The Interplay between PR Messaging and Loyalty in Young Adult Markets: A Study from Medan City
type: item
description: As public awareness of environmental and social issues grows, consumers increasingly gravitate toward brands that demonstrate a commitment to sustainability and social responsibility. This shift has prompted businesses to launch campaigns that address these concerns, effectively aligning their values with those of their target audiences. Within the beauty industry, The Body Shop’s "Be Seen Be Heard" campaign serves as a prime example, promoting environmental and social values while engaging consumers. This study examines the relationship between such public relations messaging and consumer loyalty among young adults in Medan City. A quantitative research approach was employed, with data collected from 100 respondents through structured questionnaires. Correlation analysis revealed a strong and significant positive relationship between the PR campaign and consumer loyalty, with a coefficient of 0.823. This result underscores the campaign's effectiveness in fostering loyalty within the young urban demographic by aligning brand messaging with issues of social and environmental relevance. The findings emphasize the strategic role of public relations in shaping consumer perceptions and behaviors, particularly among socially conscious young adults. They also highlight the importance of authentic, values-driven campaigns in cultivating long-term brand loyalty. This study contributes to the growing body of knowledge on the interplay between PR messaging and consumer loyalty, offering practical insights for businesses aiming to strengthen their market presence in the era of sustainability.
subject: Articles
  topic: section
subject: Green Consumers
  topic: keywords
subject: PR Campaign
  topic: keywords
subject: Public Relations
  topic: keywords
subject: Consumer Loyalty
  topic: keywords
subject: Sustainability Values
  topic: keywords
creator: Arifa Dani Anggit Widjaya
creator: Latifa Ramonita
rights: Copyright (c) 2025 Journal of Communication and Public Relations
date: 2025-01-31
publication date: 2025-01-31
starting page: 19
ending page: 38
doi: 10.37535/105004120252

Gender and Language: Analyzing Communication Styles in Argumentative Writing
type: item
description: This study investigates gender-based differences in communication styles within argumentative writing, focusing on syntactic elements like pronouns and noun modifiers, as well as pragmatic aspects such as argumentation strategies. Using a mixed-method approach, data were collected from 30 students in the 2011 cohort of an English Department in Indonesia, evenly split between male and female participants. Quantitative analysis revealed that men utilized personal pronouns more frequently, emphasizing individuality and logical reasoning, whereas women employed noun modifiers more often, showcasing precision and elaboration. Qualitative findings highlighted that men’s arguments leaned towards directness and assertiveness, often grounded in bold claims, while women’s arguments demonstrated greater coherence and emotional engagement, reflecting inclusivity and relational focus. These stylistic variations align with broader sociolinguistic patterns tied to gender. The study underscores the importance of understanding these differences to improve teaching methods and encourage the balanced development of argumentative writing skills across genders. The findings contribute to the growing body of research on gendered communication in second-language contexts, offering insights for educators and linguists aiming to address linguistic and cultural nuances in academic writing.
subject: Articles
  topic: section
subject: men and women
  topic: keywords
subject: english
  topic: keywords
subject: language
  topic: keywords
subject: text communication
  topic: keywords
subject: writing
  topic: keywords
creator: Mario Nugroho
creator: Igantius Gatot Suseno
rights: Copyright (c) 2025 Journal of Communication and Public Relations
date: 2025-01-31
publication date: 2025-01-31
starting page: 102
ending page: 117
doi: 10.37535/105004120256

Benin Publics' Perception of Media Framing of Gender Equality for National Development in Nigeria
type: item
description: This study examines the Benin public's perceptions of media framing gender equality in Nigeria and its impact on national development. The study's rationale was to ascertain how media framing practices shape public attitudes and influence policy responses, ultimately affecting the overall advancement of gender equality in Nigeria. Anchored on framing theory, the study employed the survey research design and collected data using a structured questionnaire from 384 respondents in Benin City using the multistage sampling technique. The data were presented in tables and analyzed using frequency counts, straightforward percentages, and mean scores. Findings revealed that the media create awareness of gender equality among the Benin public to a great extent, with social media identified as the most effective platform. Also, the standard frames employed by the media on gender equality issues are social justice and political empowerment frames. However, despite recognizing the media’s effectiveness, concerns about bias and fairness persist. The researchers conclude that while media plays a significant role in raising awareness, there is considerable skepticism regarding the accuracy and bias of these portrayals. Recommendations include efforts that should be made to increase the frequency and consistency of gender equality content across all media platforms, including traditional and digital media, among others.
subject: Articles
  topic: section
subject: bias and fairness
  topic: keywords
subject: gender advocacy
  topic: keywords
subject: media influence
  topic: keywords
subject: media representation
  topic: keywords
subject: social media
  topic: keywords
creator: Emeke Precious Nwaoboli
creator: Adédèjì Fred Aríjeníwà
rights: Copyright (c) 2025 Journal of Communication and Public Relations
date: 2025-01-31
publication date: 2025-01-31
starting page: 39
ending page: 54
doi: 10.37535/105004120253

Assessment of the Adherence to Public Relations Code of Ethics by Practitioners in Lagos State
type: item
description: The study investigated practitioners' adherence to Lagos State, Nigeria's public relations code of ethics. The study was anchored on the two-way symmetrical model of PR and absolutist ethical theory. The investigation adopted an in-depth interview research method. The researchers reached out to 10 PR practitioners in Lagos. The researchers utilized the purposive sampling technique, and the interview guide was used as the data collection instrument. It was revealed that PR practitioners are vastly knowledgeable about the existing code of ethics governing PR practices in Lagos state and, by extension, Nigeria. Also, the result indicated that there is a low level of adherence to the code of ethics. It was recommended that strict regulatory principles and actions be enforced on erring PR practitioners in Lagos state to deter others from breaking or twisting the code of ethics of PR practices and serve their agenda.
subject: Articles
  topic: section
subject: Public relations
  topic: keywords
subject: ethical practices
  topic: keywords
subject: PR practitioners
  topic: keywords
subject: professional ethics
  topic: keywords
subject: code of conduct
  topic: keywords
creator: Chuddy Christian Oduenyi
creator: Emeka Williams Etumnu
rights: Copyright (c) 2025 Journal of Communication and Public Relations
date: 2025-01-31
publication date: 2025-01-31
starting page: 170
ending page: 186
doi: 10.37535/1050041202510

Public Relations Role of @debrads.id on Instagram in Promoting the Victoria Run 2023 Event by deBrads Race Management
type: item
description: This study delves into the strategies and effectiveness of social media promotion for event engagement, specifically examining deBrads’ promotional campaign for the Victoria Run 2023 held in Jakarta. Utilizing Instagram as the primary promotional platform, the analysis reveals how early promotion, clear and concise messaging, and strategic use of interactive content foster engagement with the target audience. The campaign highlighted essential tactics such as creating anticipation through timely announcements, providing incentives like discounts, and optimizing language for relatability and emotional connection. By aligning these efforts with established public relations practices, deBrads successfully boosted brand awareness, increased participant registration, and cultivated an engaged community around the event. The findings contextualize these practices within existing literature on digital promotion and social media marketing, affirming Instagram's role as a powerful tool for event promotion in the digital age. The study concludes with recommendations for future campaigns, emphasizing consistent, interactive, and audience-focused content to enhance engagement and build lasting brand visibility
subject: Articles
  topic: section
subject: social media promotion
  topic: keywords
subject: event management
  topic: keywords
subject: instagram marketing
  topic: keywords
subject: public relation strategies
  topic: keywords
subject: sport event
  topic: keywords
creator: Tunggul Siahaan
creator: Deddy Muharman
rights: Copyright (c) 2025 Journal of Communication and Public Relations
date: 2025-01-31
publication date: 2025-01-31
starting page: 140
ending page: 154
doi: 10.37535/105004120258

Shifting Communication through Virtual Influencers Driven Metaverse Revolution
type: item
description: The metaverse revolution and the shifting to artificial intelligence (AI) are transforming human daily activities with the growth of chatbots and virtual agents changing communication and public relations strategies. Therefore, this paper aims to explore and question virtual influencers in Africa regarding communication strategies in organizations and human daily activities according to the metaverse revolution. This explorative qualitative descriptive research adopted a synthesis review of scientific publications and online investigation on two virtual influencers pages on Instagram in Africa to collect the data according to the influencers marketing paradigm on social media. First, the findings underlined the social presence, parasocial connectedness and perceived credibility of these virtual AI influencers in the innovative usages to support marketing and communication. Then, the results underlined the prospective application of AI virtual influencers and ethical issues in communication and public relations strategies. As a recommendation, the integration of AI Virtual influencers and AI agents in human activities requires to update the skills of managers and users by considering a human-centered approach according to the industry 5.0 paradigm.
subject: Articles
  topic: section
subject: Virtual Communication
  topic: keywords
subject: Digital Influencer
  topic: keywords
subject: Public Relations
  topic: keywords
subject: Metaverse Revolution
  topic: keywords
subject: Social Media
  topic: keywords
creator: Michel Gougou Saman
rights: Copyright (c) 2025 Journal of Communication and Public Relations
date: 2025-01-31
publication date: 2025-01-31
starting page: 118
ending page: 139
doi: 10.37535/105004120257

Reconnecting with the Public: Communication Strategies to Address the Hypertension Crisis in Banjarmasin
type: item
description: This article presents a comprehensive communication strategy to tackle the hypertension crisis in Banjarmasin, Indonesia, where the prevalence of hypertension remains significantly high despite ongoing government interventions. The Ministry of Health (KEMENKES), in coordination with local healthcare institutions like PUSKESMAS, has launched a targeted campaign aimed at increasing public awareness, improving prevention measures, and rebuilding trust in the government's commitment to healthcare. The campaign integrates multiple communication channels, including media outreach, public seminars, and strategic partnerships with influencers and local businesses that promote healthy lifestyle choices. A key component of the strategy is the appointment of Regional Ambassadors who will oversee community engagement and lead health education efforts across Indonesia. Social media platforms will also play a central role in disseminating key messages about hypertension prevention, delivered through influencers, volunteers, and interactive online content. Additionally, the campaign incorporates community-driven activities, such as "Green Walking," to encourage participation in healthier lifestyles. Running from January 2022 to January 2023, this initiative aims to engage a broad audience, ensuring widespread awareness and understanding of hypertension risks and management. By actively involving the public in these efforts, the campaign seeks not only to reduce the number of hypertension cases but also to restore and strengthen public confidence in the government's healthcare initiatives, positioning it as a critical step towards a healthier and more informed society in Indonesia.
subject: Articles
  topic: section
subject: Communication Strategies
  topic: keywords
subject: Hypertension
  topic: keywords
subject: Health Campaign
  topic: keywords
subject: Crisis Communication
  topic: keywords
subject: Indonesia
  topic: keywords
creator: Adam George Ritonga
rights: Copyright (c) 2022 Journal of Communication and Public Relations
date: 2022-06-30
publication date: 2022-06-30
starting page: 31
ending page: 50
doi: 10.37535/105001220244

An Assessment of Social Media Opportunities in Public Relations Practice at University K and St Paul Universities in Kenya
type: item
description: To ensure adequate public relations in the 21st Century, universities have turned to Social Media in service delivery. Despite the availability and utilization of social media tools, there is still limited understanding of the social media possibilities, especially WhatsApp, Facebook, and Twitter, that private universities in Kenya have not fully harnessed for public relations. This study evaluates the public relations social media opportunities that University K and St. Paul Universities in Kenya have not yet taken advantage of. This research took place from May to July 2022. A mixed methods approach was employed, incorporating a questionnaire and interviews. It involved 270 questionnaire respondents and two in-depth interviews with PR officers from the two selected universities. Quantitative data were analyzed using SPSS v. 23, while qualitative data were analyzed using narrative analysis. The results indicated that social media positively affected service delivery within the Public Relations departments. It was also disclosed that social media aided in promoting their accomplishments, improved information quality, established a user-friendly platform for the public to interact with their organization, increased access to information, and strengthened the organization’s lobbying capacity for public backing of their stances. The research suggests that universities should take advantage of the ample opportunities social media offers to engage with their audiences and assist organizations in expanding their reach for public relations efforts.
subject: Articles
  topic: section
subject: social media integration
  topic: keywords
subject: digital communication strategies
  topic: keywords
subject: organizational engagement
  topic: keywords
subject: optimizing social media
  topic: keywords
subject: higher education
  topic: keywords
creator: Samwel Nyabera
creator: James Marwa Mwita
rights: Copyright (c) 2025 Journal of Communication and Public Relations
date: 2025-01-31
publication date: 2025-01-31
starting page: 155
ending page: 169
doi: 10.37535/105004120259

Implementation of Tourism Place Branding Management in Indonesia through the 'Wonderful Indonesia' Campaign
type: item
description: Tourism has become a significant sector in Indonesia's economy since 2019. Indonesia has a tourism brand managed by the Ministry of Tourism and Creative Economy (Kemenparekraf) called "Wonderful Indonesia." Since its launch in 2011 and its promotion in 2015 until the present, Indonesian tourism, especially the Wonderful Indonesia brand, has received various national and international awards. These accolades can be attributed to the marketing communication and branding efforts carried out by Kemenparekraf. There is a concept called place branding, where "Wonderful Indonesia" is applied to brand Indonesian tourism. This research aims to understand the implementation of the tourism place branding concept in the marketing communication and branding efforts of Wonderful Indonesia. This research utilizes integrated marketing communication, branding, and place branding. The research adopts a constructivist paradigm with a qualitative descriptive method. Data collection involved interviewing representatives from Kemenparekraf who were involved in marketing communication and branding activities for Wonderful Indonesia. The data was then coded and analyzed. The research findings reveal that Kemenparekraf employs marketing communication strategies, incorporating Integrated Marketing Communication (IMC) components, and implements branding in line with the place branding concept. The study identifies that the branding implementation fulfills the 10 Strategic Place Brand Management Model components: brand infrastructure, stakeholder management (engagement), brand leadership, articulation, architecture, communication, identity, experience, word-of-mouth, and evaluation. Kemenparekraf also effectively implements an integrated marketing communication (IMC) approach by utilizing various tools, such as advertising, promotion, sponsorships, marketing events, experiential marketing, product placement, branded content, packaging, trade shows and fairs, personal selling, direct marketing,…
subject: Articles
  topic: section
subject: Branding Strategy
  topic: keywords
subject: integrated marketing communication
  topic: keywords
subject: kemenparekraf RI
  topic: keywords
subject: Strategic Brand Management
  topic: keywords
subject: Tourism Place Branding
  topic: keywords
creator: Fasya Syifa Mutma
creator: Reni Dyanasari
rights: Copyright (c) 2025 Journal of Communication and Public Relations
date: 2025-01-31
publication date: 2025-01-31
starting page: 55
ending page: 75
doi: 10.37535/105004120254

Strategic Marketing Public Relations for Brand Elevation: A Case Study of the #JacquelleDisneyEdition Campaign
type: item
description: The strategic Marketing Public Relations (MPR) efforts of Jacquelle Beaute, especially through their collaboration with Disney, have significantly enhanced brand awareness. Using the three fundamental Public Relations functions defined by Edward L. Bernays, the brand has effectively communicated product knowledge via digital platforms like Instagram and TikTok, organized engaging events to influence public behavior, and maintained strong public relationships. Key strategies involving publication, events, sponsorship, and media identity have played vital roles. Publications on Instagram and TikTok, supported by beauty influencer reviews, have spread product knowledge, despite challenges in influencer selection. Events, including the grand launch of the Disney Ariel collaboration, have boosted brand awareness by reflecting Jacquelle Beaute’s unique characteristics. Sponsorships, particularly targeting young adults in universities, have expanded their reach through word-of-mouth promotion. The distinctive media identity, characterized by sustainable and multitasking products and unique Disney-themed packaging, has made their products easily recognizable. While the research indicates that only four out of the seven MPR tools outlined by Kotler and Keller (2012) were effectively utilized, Jacquelle Beaute's efforts have generally been successful, achieving Brand Recall and Brand Recognition levels of awareness. However, there is room for improvement in influencer selection and pricing strategies to broaden their audience. Overall, Jacquelle Beaute's strategic use of MPR tools, particularly through digital media and well-executed events, underscores the importance of a cohesive approach in building brand awareness.
subject: Articles
  topic: section
subject: public relations
  topic: keywords
subject: brand elevation
  topic: keywords
subject: brand awareness
  topic: keywords
subject: strategic marketing
  topic: keywords
subject: brand campaign
  topic: keywords
creator: Anindya Aulia Qausya
creator: Sophia Bernadette
rights: Copyright (c) 2023 Journal of Communication and Public Relations
date: 2023-06-19
publication date: 2023-06-19
starting page: 80
ending page: 102
doi: 10.37535/105002220245

Innovative Brand Awareness Strategies: Push, Pull & Pass Marketing in Indonesian Fashion
type: item
description: Several Fashion manufacturer in Indonesia are delivering distinctive themes as the country's fashion industry expands quickly. With advances in quality and design, local products are now able to compete with those of foreign brands. Public Relations has grown in importance as a marketing strategy in the apparel business in recent years. The purpose of this study is to explain how Loony's public relations marketing has increased brand awareness. This research collects primary and secondary data using a descriptive qualitative research methodology. Interviews with customers and internal business sources are used to gather primary data. Books, journals, webpages, and internal company data are sources of secondary data. This approach ensures a comprehensive analysis of Loony's strategies. The results show that Loony uses the Push, Pull, and Pass methods to boost brand recognition. The Push strategy involves actively promoting the brand, the Pull strategy focuses on attracting consumers, and the Pass strategy relies on making the brand unique by giving nicknames to its customers. By integrating these techniques, Loony has effectively raised its profile in a competitive industry. Public relations have allowed the brand to interact more meaningfully with consumers, fostering loyalty and engagement. By emphasizing distinctive regional themes and values, this tactic has also helped Loony differentiate from foreign rivals. In Indonesia's rapidly changing fashion industry, this strategy highlights the significance of strategic marketing. Effective use of marketing and PR techniques will be essential for firms to build and preserve a strong market presence as the industry expands.
subject: Articles
  topic: section
subject: public relations
  topic: keywords
subject: push pull pass marketing
  topic: keywords
subject: brand awareness
  topic: keywords
subject: marketing public relations
  topic: keywords
subject: innovative strategy
  topic: keywords
creator: Chaterina Pricilla
creator: Vanny Adriani
creator: Anggayuh Gesang Utomo
rights: Copyright (c) 2023 Journal of Communication and Public Relations
date: 2023-06-19
publication date: 2023-06-19
starting page: 58
ending page: 79
doi: 10.37535/105002220244

Analysis of YouTube Content about Konjac as an Education of Indonesian Farmers in the Disruption Era
type: item
description: The konjac plant is thought to be a nutritious meal that is good for both beauty and health. Konjac exports from Indonesia to other countries grew as a result in 2020. Nevertheless, a sharp fall was observed at the end of 2021, despite the fact that many Indonesian farmers had shifted to Konjac plants. The researcher will continue the research series with Konjac plant objects in 2022 because there are so many questions and rumors surrounding this plant. The purpose of this study is to interpret the meaning of YouTube accounts that talk about konjac plants. By generating codes from all the words collected from the 30 YouTube accounts examined, the study employed a qualitative content analysis methodology. Three code frameworks were identified as being relevant to the Konjac problem: Konjac, the Government, and Export. The Government of Indonesia appealed the findings of these three regulations regarding the attitudes of farmers who support and oppose the growing of konjac. The Indonesian government is viewed as being unprepared to deal with both the farmers themselves and the global market, and thus disregards the quality of Konjac crops for export. Conclusion: In order to improve the quality of products that will be exported and brand Konjac plants for the global market, coordination and engagement between farmers and the Indonesian government are required, as well as the involvement of academics.
subject: Articles
  topic: section
subject: social media
  topic: keywords
subject: branding
  topic: keywords
subject: konjac
  topic: keywords
subject: YouTube
  topic: keywords
subject: disruption era
  topic: keywords
creator: Ulani Yunus
creator: Mariko Rizkiansyah
creator: Arleen Ariestyani
creator: Rudi Sukandar
rights: Copyright (c) 2023 Journal of Communication and Public Relations
date: 2023-06-19
publication date: 2023-06-19
starting page: 36
ending page: 57
doi: 10.37535/105002220243

Branding Vocational School with The Internet of Things (IoT) Production Competency of Students in Indonesia
type: item
description: There are many creative opportunities for Internet of Things (IoT) systems to positively impact schools, industries, and others. The purpose of this study is to describe how negative issues in vocational schools (SMK) can be overturned with the ability of SMK students in the field of IoT. Researchers used a qualitative approach with descriptive methods. The results show that vocational schools in Indonesia prepared students to face the world of work supporting IoT learning such as curriculum synchronization, laboratories, and production units. Optimism that IoT will be the flagship of vocational school because the SMK has competent human resources in IoT technology and has been certified. A vocational school is producing the IoT smart lock RFID system products. The conclusion is although the IoT system is still straightforward, which is made in the form of a smart lock system, it can represent technology products made by vocational students. This can be a school branding for prospective students or their parents.
subject: Articles
  topic: section
subject: branding
  topic: keywords
subject: vocational school
  topic: keywords
subject: IoT production
  topic: keywords
subject: Internet of Things
  topic: keywords
subject: competency
  topic: keywords
creator: Mario Nugroho Willyarto
creator: Rizka Yona Paramitha
rights: Copyright (c) 2023 Journal of Communication and Public Relations
date: 2023-06-19
publication date: 2023-06-19
starting page: 21
ending page: 35
doi: 10.37535/105002220242

Analyzing Digital Platforms Appropriation to Support Organization Communication through Industry 5.0 Paradigm
type: item
description: The digital revolution through the Internet, connected technologies, and virtual platforms transforms whole human activities including policies, the economy, education, the environment, and so on. Thus, in developed and developing countries particularly, social media and digital platforms appropriation results in virtualization of daily communication practices for human wellbeing in society and organizations. This paper aims to describe how digital platforms like social media transform organization strategies according to the exploration of Industry 5.0 as human centric paradigm to promote business activities resilience and build a social capital in a challenging context. Through a virtual ethnography case study in Cote d’Ivoire, a West Africa Country, observation, interviews and focus groups allowed to collect data from a convenience sample of business owners/managers, employees and clients in 5 start up or enterprises from January to May 2024. Findings underline digital platform marketing strategies adoption, challenges encountered and outcomes for organization stakeholders in term of resilient value creation, and sustainability and human well-being. As recommendation, a communication development approach based on binding communication, social media marketing and Industry 5.0 paradigm is a strategic approach for effective communication in this changing world according to a human centric perspective. This can allow to create business opportunities, reduce poverty, increase resilience, balance organization sustainability through intelligent marketing communication tools and social media platforms integrated human activities
subject: Articles
  topic: section
subject: social media
  topic: keywords
subject: sustainability
  topic: keywords
subject: digital communication
  topic: keywords
subject: industry 5.0
  topic: keywords
subject: organizational communication
  topic: keywords
creator: Michel Gougou Saman
rights: Copyright (c) 2023 Journal of Communication and Public Relations
date: 2023-06-19
publication date: 2023-06-19
starting page: 1
ending page: 20
doi: 10.37535/105002220241

Comparative Analysis of Government Communication Strategies in Environmental Law Enforcement: A Case Study of Indonesia (DKI Jakarta) and Singapore
type: item
description: This study explores the communication strategies of Indonesia and Singapore in enforcing environmental law, particularly in the context of the Awyu and Moi tribes' refusal to give up their customary forests for palm oil plantations. Using a descriptive-comparative qualitative method, it highlights the differences in the two countries' environmental legal frameworks and communication approaches. With a low Environmental Performance Index (EPI) rating, Indonesia struggles with bureaucratic challenges in implementing its environmental laws, based on the 1945 Constitution and the 2009 Law on Environmental Protection and Management (UUPPLH). In contrast, Singapore ranked fourth globally for environmental quality, uses a common law system and specific legislation, such as the Environmental Protection and Management Act, with specialized regulatory agencies ensuring effective law enforcement and communication. Based on the WHO Strategic Communications Framework, the analysis reveals that Indonesia faces infrastructure and internet access issues and a lack of coordination between community initiatives and the central government. Conversely, Singapore effectively uses technology and media to spread environmental information, supported by well-structured community programs and strong government support. The study emphasizes the crucial role of strategic communication in enforcing environmental law and the need for Indonesia to streamline its law enforcement and improve its communication strategies for better environmental protection.
subject: Articles
  topic: section
subject: strategic communication
  topic: keywords
subject: government relations
  topic: keywords
subject: environmental law
  topic: keywords
subject: singapore
  topic: keywords
subject: communication framework
  topic: keywords
creator: Wulandari Marcelyna Ayuningrum
creator: Noprita Herari
rights: Copyright (c) 2024 Journal of Communication and Public Relations
date: 2024-07-02
publication date: 2024-07-02
starting page: 83
ending page: 101
doi: 10.37535/105003220245

Mapping the Discourse of Power: Diplomatic Actors on X (Formerly Twitter)
type: item
description: This study explored the impact of power dynamics on digital diplomacy by analyzing the Twitter usage of three diplomatic actors (the Chinese, UK, and US Embassies in Kenya). The research aimed to answer questions about who the diplomats prioritized for engagement, how they used Twitter in crisis communication, and how they became media actors by adopting media logic in their digital diplomacy practices. The results of the study showed that Twitter was utilized by diplomats to control the daily agenda, express opinions, and influence followers and media outlets. The Chinese and UK Embassies made use of the platform for formal communication and to communicate with their diaspora. The US ambassador followed online influencers to set the online conversations and expand their online presence. Meanwhile, the UK ambassador leveraged the media to drive foreign policy and tailor messages to the Kenyan audience. The findings also indicated that all embassies had adopted a media logic by following various media sources. The study also found that the Chinese embassy was quick to respond to any tweet that mentioned human rights issues in Xinjiang, Tibet, and Inner Mongolia, and used Twitter as a tool to correct misinformation. In conclusion, diplomats use Twitter as a tool to engage with different audiences and achieve their diplomatic goals through interactive strategies such as two-way communication, storytelling, influencer engagement, hashtag campaigns, and media amplification. However, diplomats need to constructively engage with the digital public to accomplish their goals, while avoiding the risk of their messages being misconstrued.
subject: Articles
  topic: section
subject: digital diplomacy
  topic: keywords
subject: power dynamics
  topic: keywords
subject: diplomatic engagement
  topic: keywords
subject: Crisis Communication
  topic: keywords
subject: interactive strategies
  topic: keywords
creator: Daniel Oloo
rights: Copyright (c) 2025 Journal of Communication and Public Relations
date: 2025-01-31
publication date: 2025-01-31
starting page: 1
ending page: 18
doi: 10.37535/105004120251

A “Notification” on The Use of Social Media as A Means of Community Resilience in Crisis Management
type: item
description: This comparative study explores the role of social media in building community resilience during the Covid-19 pandemic, focusing on citizens' communication habits. Community resilience, defined as the ability to withstand, adapt, and recover from adverse situations, is crucial, especially in the face of crises like pandemics. Effective strategic communication with the target audience is vital for creating and maintaining community resilience. Strategic communication plays a key role in helping communities prepare, respond, and recover by providing clear information, encouraging cooperation, and fostering adaptable behaviors. In the digital age, where a significant portion of the population lives online, social media platforms serve as essential tools for collecting information, disseminating crisis-related news, mobilizing the audience, and contributing to crisis management efforts. This study, conducted between May 5-10, 2020, with 800 participants from Turkey and 800 from the USA, reveals that individuals in both countries spend a considerable amount of time online, utilizing at least 3-4 social media applications. Instagram, YouTube, Facebook, and Twitter are identified as popular platforms. Most importantly, both Turkey and the United States demonstrate resilient societies, and there is a significant correlation between community resilience and the use of social media for obtaining information during the Covid-19 crisis. This emphasizes the critical role of crisis communication as a key success factor in building community resilience.
subject: Articles
  topic: section
subject: Community Resilience
  topic: keywords
subject: Social Media
  topic: keywords
subject: Crisis Communication
  topic: keywords
subject: Crisis Mangement
  topic: keywords
subject: public relations
  topic: keywords
creator: Ümmü Özlem Çerçi
rights: Copyright (c) 2024 Journal of Communication and Public Relations
date: 2024-07-02
publication date: 2024-07-02
starting page: 1
ending page: 18
doi: 10.37535/105003220241

The Influence of Promotion Content at Shopee Indonesia’s Instagram Account on Consumptive Behaviour for Late Adolescent Girls in Jakarta
type: item
description: The rise in online shopping in Indonesia is significantly linked to National Online Shopping Day (Harbolnas), launched on December 12, 2012, by the Indonesian E-commerce Association (idEA). Harbolnas has become essential for both sellers and buyers, with the “8.8” August 2020 promotion alone increasing transactions by 66%. Monthly twin date promotions by platforms like Shopee Indonesia drive consumer engagement. Instagram plays a key role in influencing late adolescent girls' shopping behavior in Jakarta. For that, this study wanted to see how the impact of promotional content on Instagram accounts @shopee.id on late adolescent consumptive behavior of girl in Jakarta. This study uses a post-positivist paradigm with quantitative methods, collecting data through surveys targeting this demographic. The correlation table results indicate that the content has an influence on consumptive behavior, as the obtained value is 0.544, which falls into the category of moderately correlated. Furthermore, based on the coefficient of determination formula, the contribution of the content variable (X) to consumptive behavior (Y) is found to be 29%, while the remaining 71% is influenced by other factors outside the variables in this study. In this study, the linear regression equation can be observed as Y = 14059 + 0.800 (11) = 14067.8. This indicates that in this study, the value of consumptive behavior will increase as the value of promotion content increases.
subject: Articles
  topic: section
subject: Promotion
  topic: keywords
subject: Instagram
  topic: keywords
subject: Social Media Marketing
  topic: keywords
subject: Market Place
  topic: keywords
subject: Content Marketing
  topic: keywords
creator: Reni Dyanasari
creator: Dewi Silvialestari
creator: Faisya Syifa Mutma
rights: Copyright (c) 2024 Journal of Communication and Public Relations
date: 2024-07-02
publication date: 2024-07-02
starting page: 62
ending page: 82
doi: 10.37535/105003220244

The Importance of Friendship; Storytelling in Korean Music Industry by SEVENTEEN
type: item
description: Hallyu or K-Pop or pop culture from South Korea divided into several generations, the third generation that truly blasted through their most distinguishable of developing and storytelling concepts, conveying more than music, but stories and own concepts. SEVENTEEN's storytelling conveyed messages about friendship lead to being a support system in the community seek answering the where some researchers also mentioned having a strong support system led to many positive benefits and with many estimations of adult over the world experienced loneliness to mental illness. Using the narrative paradigm and observing SEVENTEEN’s concerts and its contents to discover the meaning of SEVENTEEN’s storytelling. Based on Friendship research by Parker & Asher, founded SEVENTEEN growth, relationships, and life are all embodied in performances the members create together becoming the value they brought to the world. Their shared moments, music and performances lead to a positive special and unique relationship with their audience and establishing a supportive and affective environment throughout the community. SEVENTEEN lights up the positive energy, as a support system were it being able to minimize the negative effects from youth-hood period.
subject: Articles
  topic: section
subject: Friendship
  topic: keywords
subject: Support system
  topic: keywords
subject: Storytelling
  topic: keywords
subject: Narrative Paradigm
  topic: keywords
subject: SEVENTEEN
  topic: keywords
creator: Heidy Isabel
creator: Joe Harrianto Setiawan
creator: Annisa Rais Marwati
rights: Copyright (c) 2024 Journal of Communication and Public Relations
date: 2024-07-02
publication date: 2024-07-02
starting page: 19
ending page: 37
doi: 10.37535/105003220242

Marketing Government: X-Raying Nigerian Government’s Use of Disinformation in Citizen-Engagement (2015-2023)
type: item
description: The goal of citizen/public engagement is to make develop trust between the government and the governed. However, evidence shows that citizens are losing trust on the government owing to misleading information. Thus, it has become imperative to investigate the underlying aim of government communication and the consequence of the approach adopted by the governments in engaging with their citizens. This paper sought to peripherally investigate the approach adopted by the Nigerian government between May 29th 2015, and May 29th 2023. Since the work of marketing the government is predominately domiciled within the official functions of the Minister of Information and Culture, this paper focuses on the speeches made by the then Minister. The study adopted agenda setting theory and propaganda model as the theoretical framework that guided the research. To attain the basic aim of this paper, qualitative content analysis was adopted by the researcher, which allows for the speeches made by the Minister within the timeframe being studied to be examined. This study found that most of the information and speeches made via interviews, press releases and press conferences for public consumption by the then Minister of on issues about security and economy were generally misleading. Thus, the study recommended that the government adopt a different but balanced approach, as its current strategy will likely cause general disillusionment amongst the citizenry. The balance must keep the citizens gainfully informed, even considering public safety, interest and the government's official secrets.
subject: Articles
  topic: section
subject: propaganda
  topic: keywords
subject: government relations
  topic: keywords
subject: citizen engagement
  topic: keywords
subject: disinformation
  topic: keywords
subject: public relations
  topic: keywords
creator: Soji Alabi
creator: Olubunmi Ajibade
creator: Solomon Tommy
rights: Copyright (c) 2024 Journal of Communication and Public Relations
date: 2024-07-02
publication date: 2024-07-02
starting page: 38
ending page: 61
doi: 10.37535/105003220243

Indonesia’s Roles in Myanmar’s Rohingya Crisis: Through the Lens of Public Diplomacy
type: item
description: Myanmar's Rohingya crisis remains unresolved, with the Rohingya minority suffering human rights violations from the majority Buddhist Rakhine population, supported by the central government. As a result, many Rohingya have fled to neighboring countries like Thailand, India, Indonesia, Nepal, and others in the region (UN Refugees, 2022). Indonesia, a founding ASEAN member, believes ASEAN should address the Rohingya crisis, but ASEAN faces obstacles due to the non-intervention principle and differing ideologies and interests among member states. Concerned with the crisis since its emergence in 1948, Indonesia has intensified its peace-brokering efforts as the current ASEAN host, utilizing shuttle diplomacy and engaging key players in Myanmar. Resolving the conflict is significant for Indonesia, as it seeks to enhance its regional reputation and revive its influential role from the Soeharto era. Public diplomacy will be used in this paper by seeing the efforts of the Indonesian government, especially during President Jokowi's second term. As Joseph S. Nye said “soft power is the ability to affect others to obtain the outcomes one wants through attraction rather than coercion or payment,” we can see the Indonesia effort through shuttle diplomacy, implementation of the Five-Point Consensus on Myanmar, and humanitarian aid to solve this conflict.
subject: Articles
  topic: section
subject: Public Diplomacy
  topic: keywords
subject: ASEAN
  topic: keywords
subject: Indonesia
  topic: keywords
subject: Rohingya's Crisis
  topic: keywords
subject: Shuttle Diplomacy
  topic: keywords
creator: Revy Marlina
creator: Yoseph Wahyu Kurniawan
creator: Muhammad Rafly
rights: Copyright (c) 2024 Journal of Communication and Public Relations
date: 2024-01-15
publication date: 2024-01-15
starting page: 81
ending page: 103
doi: 10.37535/105003120245

Lark: As a Medium of Interpersonal Communication for TNS Employees to Manage Work Stress Amidst the Covid-19 Pandemic
type: item
description: Working from home (WFH) during the community activity restrictions period (PPKM), such as those imposed by Indonesia’s government, leaves employees with little choice in dealing with work stress. Lark is a collaborative working media tool, during work from home all communication in TNS department took place in Lark. This study's importance is to see how Lark basically a formal working media tool can form an interpersonal communication between woman employees that help them to manage work stress during WFH and PPKM period. Since the trend of working from home is likely to continue even after pandemic, this research provides contribution and information related to communication tools and work from home consequences. The theory for this research is Computer-mediated Communication and Social Information Processing Theory (SIPT). This research method employs a qualitative approach through participant observation, in-depth interviews, and library study. This study finds that implementing WFH during the Covid-19 period resulted in heightened work stress among female employees in TNS Department. It was observed that sharing work-related burdens with coworkers proved to be effective in reducing work stress. Interestingly, sharing with a coworker was considered more beneficial than sharing with a spouse or family. Lark application which serves as a working media tool turns out can facilitate interpersonal communication among female employees. The application's instant messenger, phone call, and expressive emoji make it convenient for employees to share their concerns and stress, as compared to using video conferences.
subject: Articles
  topic: section
subject: Lark
  topic: keywords
subject: Computer-Mediated Communication
  topic: keywords
subject: Social Information Processing Theory (SIPT)
  topic: keywords
subject: Work from home
  topic: keywords
subject: Work Stress
  topic: keywords
subject: Covid-19 Pandemic
  topic: keywords
creator: Gebby Septia Akhdev Pratiwi
creator: Andika Witono
rights: Copyright (c) 2024 Journal of Communication and Public Relations
date: 2024-01-15
publication date: 2024-01-15
starting page: 55
ending page: 80
doi: 10.37535/105003120244

The Implementation of Bank as a Service Marketing Communication Strategy in Increasing the number of customers on blu by BCA Digital
type: item
description: Marketing communication activities through strategies to develop market penetration and brand positioning strategies are very significant efforts for blu by BCA Digital. blu is an all-in- one banking product that is a solution to answer the financial and non-financial needs of digital savvy through an interconnected digital ecosystem, as well as spreading brand awareness for the BCA Digital platform. This study aims to identify blu's marketing communication strategy with the implementation of public relations, marketing mix, efforts and challenges in their promotional activities. This research also seeks to find the most dominant form of blu's promotional efforts. Descriptive qualitative method is used in this study. The data collection was carried out through non-participant observation, in-depth interviews, literature review and archiving. Key informants were obtained through purposive sampling technique. Data analysis was carried out by means of data reduction, data presentation and verification. shows that blu is very dominant and active in carrying out digital promotional mixes through mobile application platforms, social media and establishing collaborative partnerships with various communities to build ecosystems. In addition, blu also has the goal of educating its multi-segment target audience to make blu's digital banking relevant to everyday life. blu launched a mobile banking application which as of December 2022, the users achieve more than 1.1 million people. This achievement could not have been separated from good collaboration and integration with fintech partners, cooperation with companies and various universities with bank as a service or blu access is installed in the partner’s applications.
subject: Articles
  topic: section
subject: blu by BCA Digital
  topic: keywords
subject: Marketing Communication
  topic: keywords
subject: Digital Bank
  topic: keywords
subject: Bank as a Service
  topic: keywords
subject: BaaS
  topic: keywords
creator: Safaruddin Husada
creator: Akhmad Edhy Aruman
rights: Copyright (c) 2024 Journal of Communication and Public Relations
date: 2024-01-15
publication date: 2024-01-15
starting page: 32
ending page: 54
doi: 10.37535/105003120243

Interpersonal Communication Using Personal Sport Device In Forming Community
type: item
description: Technologies matched the effectiveness of various health activity strategies, such as exercise monitoring, information, and social support. The purpose is to find out that technology has become part of delivering sports information that is used by the applications and devices, creating communication between individuals and devices they used to plan and record sports and exercise routines, physical performance, and record all the activity. Effective communication can occur if the sender and the recipient have good skills in exchanging messages. This study may provide an overview of verbal and nonverbal that may occur during communication in sports activities. This manuscript analyze whether technology enhances or hinders Interpersonal Communication using George Herbert Mead's Symbolic Interaction Theory. It uses a technique that includes a literature review and interviews with certain users of personal sports equipment to examine three fundamental concepts: mind, self, and society. According to the study, a person's capacity to interpret symbols is what makes up their mind. Therefore, everyone must interact to develop their mind and get that meaning. Then, the self is the ability to accept and adapt based on the judgment of another person's point of view. Moreover, an individual in the surrounding environment will deliver people in the process of taking tasks in society; they even can form a community as the same user of personal sports devices. Using Symbolic Interaction Theory, humans will perform an action based on the meanings attached to the action. Nevertheless, humans can obtain their purpose from social interaction with others.
subject: Articles
  topic: section
subject: interpersonal communication
  topic: keywords
subject: symbolic interaction
  topic: keywords
subject: sport technology
  topic: keywords
subject: community development
  topic: keywords
creator: Vanny Adriani
creator: Chrisdina
creator: Deddy Irwandy
rights: Copyright (c) 2024 Journal of Communication and Public Relations
date: 2024-01-15
publication date: 2024-01-15
starting page: 1
ending page: 18
doi: 10.37535/105003120241

Public Relations Discourse on X (Twitter) and Analysis of Public Relations
type: item
description: In the twenty-first century, public relations gained a new form along with digital media, as well as having a wider area of dialogue. Especially social media offers new opportunities for the development of public relations strategies that focus on building and developing relationships with sharers. While creating dialogical, interactive and relationship development-oriented strategies with social media as a part of public relations, it is also thought to contribute to the development of theory and practice. As previous studies have focused on how web-based communication is used for public relations purposes, this study aims to reveal what is published about public relations on X (Twitter) and how the features of the platform can contribute to public relations practices. In order to examine how public relations discourse is represented on social media, the contents obtained by using the hashtags #halklailiskiler and # publicrelations on X (Twitter) were analyzed. Using content analysis, an exploratory research focused on the type of messages shared and the themes that emerged about public relations were evaluated qualitatively. As a result of the research, the possibilities of acquiring, developing and distributing information in the field of public relations and the ability to strengthen the public relations strategy of social media are emphasized. Since the study covers a two-month period and is researched through a single medium, it has been interpreted with limited data.
subject: Articles
  topic: section
subject: Public Relations
  topic: keywords
subject: Social Media
  topic: keywords
subject: X (Twitter)
  topic: keywords
subject: Representation
  topic: keywords
creator: Deniz Özer Alper
rights: Copyright (c) 2024 Journal of Communication and Public Relations
date: 2024-01-15
publication date: 2024-01-15
starting page: 19
ending page: 31
doi: 10.37535/105003120242

Communication Planning: A Tool for Behavior Change
type: item
description: Communication plan is an essential element to create a communication strategy that will support the success of the project. In the other hand, a clear objective has to be defined in order to set the message that is going to deliver. If the objective is to change behavior is more challenging. In this paper, I will use ADKAR (Awareness, Desire, Knowledge, Action and Reinforcement) by Prosci method, to create a comprehensive communication plan for reducing numbers of child abduction in Jakarta.
subject: Articles
  topic: section
subject: communication objective
  topic: keywords
subject: communication plan
  topic: keywords
subject: changing behavior
  topic: keywords
subject: ADKAR
  topic: keywords
subject: Prosci
  topic: keywords
creator: Ardhya Putri
creator: Rani C. Oktaviani
rights: Copyright (c) 2022 Journal of Communication and Public Relations
date: 2022-12-30
publication date: 2022-12-30
starting page: 24
ending page: 32
doi: 10.37535/105002120233

Application of Interpersonal Communication To Improve Employee Motivation at PT. Rifansi Dwi Putra
type: item
description: Communication is important in the activities of every human group because through communication a mutual understanding between certain parties and other parties is created, while also increasing harmony and coordinating various different activities or tasks. PT. Rifansi Dwi Putra in Duri District, Riau was established in 1997, where it has growth from local companies in Riau to become one of the national companies that achieved impressive service records in the oil and gas industry, especially around the operations of PT. Chevron Pacific Indonesia. The research method used is a qualitative research method that emphasizes in-depth interviews with respondents who have experience in their respective fields of work. Among them are five members of the company, consisting of Admin Ops Transport, Foreman, Swamper, and two Drivers. Effective interpersonal communication should be able to create effective interpersonal relationships that can motivate a conducive employee performance at PT. Rifansi Dwi Putra, Duri District, Riau, so that they have to improve and continue to develop good communication systems to be more effective.
subject: Articles
  topic: section
subject: interpersonal communication
  topic: keywords
subject: organizational communication
  topic: keywords
subject: constructivist
  topic: keywords
subject: construction
  topic: keywords
subject: employee motivation
  topic: keywords
creator: Syafri Doini
rights: Copyright (c) 2022 Journal of Communication and Public Relations
date: 2022-12-30
publication date: 2022-12-30
starting page: 12
ending page: 23
doi: 10.37535/105002120232

Youth Decision Making in Selecting Entrepreneurship as A Career
type: item
description: This research was conducted to determine Decision Making in Choosing Entrepreneurship as a Career Field. The theory used is Ginzberg's career development theory. This theory was chosen because it relates to a person's decision making process in choosing a career, there are two groups of young people in this study, namely the first group informants who have just finished their education directly become entrepreneurs and the second group informants work first in a new company to become entrepreneurs. This study examines the reasons for the decision making of young people who are confident of becoming entrepreneurs at a young age. The results obtained from this study were that the informants had aspired and wanted to become entrepreneurs since they were little, then encouragement from family and friends that made them confident of being an entrepreneur, and making their past job as valuable experiences and lesson that can be applied in the business of the informant themselves, even though many challenges were faced, they all became valuable lessons for young generation and make it experience.
subject: Articles
  topic: section
subject: decision making
  topic: keywords
subject: youth entrepreneurship
  topic: keywords
subject: career
  topic: keywords
subject: ginzberg's career development theory
  topic: keywords
subject: technopreneurship
  topic: keywords
creator: Mia Sarah
creator: Taufan Teguh Akbari
rights: Copyright (c) 2022 Journal of Communication and Public Relations
date: 2022-12-30
publication date: 2022-12-30
starting page: 1
ending page: 11
doi: 10.37535/105002120231

Identity Construction of Fans: Virtual Community Through Chat Room LINE (Case Study EXO-L Bandung Community)
type: item
description: For fans outside of South Korea, the existence of social media can open the possibility to follow all their idol activities and express their identity as fans freely because not all community can accept them. LINE is a medium of information exchange that forms a fan culture as a form of identity consumption of the fans. This research uses a qualitative method with Creswell's constructivism paradigm discussing identity construction among members of Bandung EXO - L community. LINE chat group is a discussion forum to learn how to support idols by conducting virtual fangirling activities that become the lifestyle of community members. Thus, the community environment shapes both verbal and non-verbal communication between community members. This has an impact on the emergence of loyal and active feelings possessed by community members. This loyalty is interpreted as obligations for fan identity because consuming EXO related stuffs is not only based on the work produced, but as an absolute identity.
subject: Articles
  topic: section
subject: Fans Culture
  topic: keywords
subject: Fans Virtual
  topic: keywords
subject: Communities
  topic: keywords
subject: Identity Consumption
  topic: keywords
subject: LINE
  topic: keywords
creator: Kumala Hayati
creator: Anindita Lintangdesi Afriani
rights: Copyright (c) 2022 Journal of Communication and Public Relations
date: 2022-12-30
publication date: 2022-12-30
starting page: 47
ending page: 55
doi: 10.37535/105002120235