Journal of Communication and Public Relations

Interpersonal Communication Using Personal Sport Device In Forming Community

Vanny Adriani, Chrisdina, Deddy Irwandy — Thu, 18 Jan 2024 00:00:00 +0000

Technologies matched the effectiveness of various health activity strategies, such as exercise monitoring, information, and social support. The purpose is to find out that technology has become part of delivering sports information that is used by the applications and devices, creating communication between individuals and devices they used to plan and record sports and exercise routines, physical performance, and record all the activity.

Effective communication can occur if the sender and the recipient have good skills in exchanging the messages. This study may provide an overview of verbal and nonverbal that may occur during communication in sports activities. This manuscript seeks to analyze whether technology Enhances or hinders Interpersonal Communication. George Herbert Mead's symbolic interaction theory is applied in this investigation. It uses a technique that includes a survey of the literature and interviews with certain users of personal sports equipment to examine three fundamental concepts: mind, self, and society. According to the study, a person's capacity to interpret symbols is what makes up their mind. Therefore, everyone must interact to develop their mind and get that meaning. Then, the self is the ability to accept and adapt based on the judgment of another person's point of view. Moreover, an individual in the surrounding environment will deliver people in the process of taking tasks in society; they even can form a community as the same user of personal sports devices.

Using Symbolic interaction theory, humans will perform an action based on the meanings attached to the action. Nevertheless, humans can obtain their purpose from social interaction with others.

Keywords: Sport Device, Interpersonal Communication, Community, Symbolic

Public Relations Discourse on X (Twitter) and Analysis of Public Relations

Deniz Özer Alper — Thu, 18 Jan 2024 00:00:00 +0000

In the twenty-first century, public relations gained a new form along with digital media, as well as having a wider area of dialogue. Especially social media offers new opportunities for the development of public relations strategies that focus on building and developing relationships with sharers. While creating dialogical, interactive and relationship development-oriented strategies with social media as a part of public relations, it is also thought to contribute to the development of theory and practice. As previous studies have focused on how web-based communication is used for public relations purposes, this study aims to reveal what is published about public relations on X (Twitter) and how the features of the platform can contribute to public relations practices. In order to examine how public relations discourse is represented on social media, the contents obtained by using the hashtags #halklailiskiler and # publicrelations on X (Twitter) were analyzed. Using content analysis, an exploratory research focused on the type of messages shared and the themes that emerged about public relations were evaluated qualitatively. As a result of the research, the possibilities of acquiring, developing and distributing information in the field of public relations and the ability to strengthen the public relations strategy of social media are emphasized. Since the study covers a two-month period and is researched through a single medium, it has been interpreted with limited data.

The Implementation of Bank as a Service Marketing Communication Strategy in Increasing the number of customers on blu by BCA Digital

Safaruddin Husada, Akhmad Edhy Aruman — Sat, 20 Jan 2024 00:00:00 +0000

Marketing communication activities through strategies to develop market penetration and brand positioning strategies are very significant efforts for blu by BCA Digital. blu is an all-in-one banking product that is a solution to answer the financial and non-financial needs of digital savvy through an interconnected digital ecosystem, as well as spreading brand awareness for the BCA Digital platform. This study aims to identify blu's marketing communication strategy with the implementation of public relations, marketing mix, efforts and challenges in their promotional activities. This research also seeks to find the most dominant form of blu's promotional efforts. Descriptive qualitative method is used in this study. The data collection was carried out through non-participant observation, in-depth interviews, literature review and archiving. Key informants were obtained through purposive sampling technique. Data analysis was carried out by means of data reduction, data presentation and verification. This study shows that blu is very dominant and active in carrying out digital promotional mixes through mobile application platforms, social media and establishing collaborative partnerships with various communities to build ecosystems. In addition, blu also has the goal of educating its multi-segment target audience to make blu's digital banking relevant to everyday life. blu launched a mobile banking application which as of December 2022, the users achieve more than 1.1 million people. This achievement could not have been separated from good collaboration and integration with fintech partners, cooperation with companies and various universities with bank as a service or blu access is installed in the partner’s applications.

Lark: As a Medium of Interpersonal Communication for TNS Employees to Manage Work Stress Amidst the Covid-19 Pandemic

Gebby Septia Akhdev Pratiwi, Andika Witono — Thu, 18 Jan 2024 00:00:00 +0000

Working from home (WFH) during the community activity restrictions period (PPKM), such as those imposed by Indonesia’s government, leaves employees with little choice in dealing with work stress. Lark is a collaborative working media tool, during work from home all communication in TNS department took place in Lark. This study's importance is to see how Lark basically a formal working media tool can form an interpersonal communication between woman employees that help them to manage work stress during WFH and PPKM period. Since the trend of working from home is likely to continue even after pandemic, this research provides contribution and information related to communication tools and work from home consequences. The theory for this research is Computer-mediated Communication and Social Information Processing Theory (SIPT). This research method employs a qualitative approach through participant observation, in-depth interviews, and library study. This study finds that implementing WFH during the Covid-19 period resulted in heightened work stress among female employees in TNS Department. It was observed that sharing work-related burdens with coworkers proved to be effective in reducing work stress. Interestingly, sharing with a coworker was considered more beneficial than sharing with a spouse or family. Lark application which serves as a working media tool turns out can facilitate interpersonal communication among female employees. The application's instant messenger, phone call, and expressive emoji make it convenient for employees to share their concerns and stress, as compared to using video conferences.

Indonesia’s Roles in Myanmar’s Rohingya Crisis: Through the Lens of Public Diplomacy

Revy Marlina, Yoseph Wahyu Kurniawan, Muhammad Rafly — Thu, 18 Jan 2024 00:00:00 +0000

Myanmar's Rohingya crisis is one of the intractable conflicts in South East Asia that has been unsolved until now. The Rohingya, as a minority group in Myanmar, suffer from human rights violations by the majority Buddhist Rakhine population with central government support. In effect, many of them fled to neighboring countries, such as Thailand, India, Indonesia and Nepal, and other countries across the region (UN Refugees, 2022). Indonesia, as one of the founding members of ASEAN, thinks that ASEAN must solve this conflict, but the obstacle faced by ASEAN is the non-intervention principle. With the differences in ideology and national interest of ASEAN member states, this conflict is not to be the utmost priority by the ASEAN Members. Indonesia gave attention to Myanmar’s Rohingya crisis since the crisis emerged in 1948 at the same time Myanmar gained independence from Great Britain. As an ASEAN host this year, Indonesia intensified its role to be a peace broker through shuttle diplomacy and engaging key players in Myanmar. Indonesia realized that this conflict must be solved by bringing to the table the key players in Myanmar’s Rohingya conflict. This conflict matters for Indonesia, because of a chance for Indonesia to be portrayed as one of the countries that enhance its reputation and want to revive its glory moment in the Soeharto era that can solve regional conflict. Public diplomacy will be used in this paper by seeing the efforts of the Indonesian government, especially during President Jokowi's second term. As Joseph S. Nye said <<soft power is the ability to affect others to obtain the outcomes one wants through attraction rather than coercion or payment>>, we can see the Indonesia effort through shuttle diplomacy, implementation of the Five-Point Consensus on Myanmar, and humanitarian aid to solve this conflict. The capacity of Indonesia to be an honest peace broker is natural because of the resources that Indonesia had in several areas, particularly in political and economic areas.