Hybrid Green Technology Adoption in Indonesian MSMEs: A Conceptual Readiness Model. Journal of Research on Business and Tourism, [S. l.], v. 5, n. 2, p. 168–179, 2026. DOI: 10.37535/104005220256. Disponível em: https://journal.lspr.edu/index.php/jrbt/article/view/929. Acesso em: 1 feb. 2026.