Integrating Gamification and TAM to Drive Purchase Intention in E-Commerce. Journal of Research on Business and Tourism, [S. l.], v. 6, n. 1, p. 99–113, 2026. DOI: 10.37535/104006120266. Disponível em: https://journal.lspr.edu/index.php/jrbt/article/view/1124. Acesso em: 18 aug. 2026.