Efektivitas Kampanye Politik di Instagram Untuk Mempengaruhi Niat Memilih
DOI:
https://doi.org/10.37535/103001120206Keywords:
Instagram, political campaign, vote intentionAbstract
This study is conducted effectiveness of political campaign through Instagram as a social media to influence vote intention among Millenials in Indonesia. The study is performed with a quantitative approach and gathered data from 99 respondents that is a citizen of Bandung and eligible to vote. The findings revealed that four variables that influence the quality of the social media political campaign, namely content quality, the informality of speech, design, and frequency of post have the significant and positive influence to vote intention. However, among these variables, the most significant and positive influence belongs to design. It seems related to the nature of Instagram as photo-based social media.
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Kruger, D. J. (2003). Integrating quantitative and qualitative methods in community research. The Community Psychologist, 36(1), 18-19.
Lubis, M. S. (2017, Juli 26). Tren Baru di Kalangan Pengguna Internet di Indonesia. The Nielsen Company. https://www.nielsen.com/id/en/press-releases/2017/TREN-BARU-DI-KALANGAN-PENGGUNA-INTERNET-DI-INDONESIA/
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Sugiyono. (2008). Metode Penelitian Kuantitatif Kualitatif dan R&D. Alfabeta.
Tasenţe, T. (2015). The electoral campaign through Social Media. Case Study – 2014 Presidential elections in Romania. Sfera Politicii, 183(1). 92-104.
Agunbiade, D., & Ogunyinka, P. (2013). Effect of Correlation Level on the Use of Auxiliary Variable in Double Sampling for Regression Estimation. Open Journal of Statistics, 3(5), 312-318. http://dx.doi.org/10.4236/ojs.2013.35037
Ardha, B. (2014). Social Media Sebagai Media Kampanye Partai Politik 2014 di Indonesia. Jurnal Visi Komunikasi, 13(1), 105-120.
Babbie, E. (2010). The Practice of Social Research. Wadsworth.
Biswas, A., Ingle, N., & Roy, M. (2014). Influence of Social Media on Voting Behavior. Journal of Power, Politics & Governance, 2(2), 127-155.
Chai, K., Potdar, V., & Dillon, T. (2009). Content Quality Assessment Related Frameworks for Social Media. Computational Science and Its Applications – ICCSA 2009, 791-805. https://doi.org/10.1007/978-3-642-02457-3_65
Chan, M. (2018). Partisan Strength and Social Media Use Among Voters During the 2016 Hong Kong Legislative Council Election: Examining the Roles of Ambivalence and Disagreement. Journalism & Mass Communication Quarterly, 95(2), 343-362. https://doi.org/10.1177/1077699017750857
Dabula, N. (2017). The Influence of Political Marketing Using Social Media on Trust, Loyalty and Voting Intention of the Youth of South Africa. Business & Social Sciences Journal (BSSJ), 2(1), 62-112.
Hagar, D. (2014). Campaigning Online: Social Media in the 2010 Niagara Municipal Elections. Canadian Journal of Urban Research, 23(1), 74-98.
Hellberg, M. (2015). Visual Brand Communication on Instagram: A Study on Consumer Engagement (Publication No. 10138/156026) [Master’s thesis, Hanken School of Economics]. Helsingin yliopiston kirjasto.
Hellweg, A. (2011). Social Media Sites of Politicians Influence Their Perception by Constituents. The Elon Journal of Undergraduate Research in Communications, 2(1), 22-35.
Johansson, A. (2016). Social Media and Politics in Indonesia. Stockholm School of Economics Asia Working Paper Series, 42 -60.
Josina. (2017, November 7). Medsos Jadi Andalan Milenial dalam Mengais Informasi. detikcom. https://inet.detik.com/cyberlife/d-3716740/medsos-jadi-andalan-milenial-dalam-mengais-informasi
Kruger, D. J. (2003). Integrating quantitative and qualitative methods in community research. The Community Psychologist, 36(1), 18-19.
Lubis, M. S. (2017, Juli 26). Tren Baru di Kalangan Pengguna Internet di Indonesia. The Nielsen Company. https://www.nielsen.com/id/en/press-releases/2017/TREN-BARU-DI-KALANGAN-PENGGUNA-INTERNET-DI-INDONESIA/
Neuman, W. (2014). Social Research Methods: Qualitative and Quantitative Approaches. Pearson Education.
Rihanto, D. (2018, Maret 4). Pemilih Pemula Diprediksi Bertambah 2 Juta Jiwa. Pikiran Rakyat. http://www.pikiran-rakyat.com/jawa-barat/2018/03/04/pemilih-pemula-diprediksi-bertambah-2-juta-jiwa-420566
Sugiyono. (2008). Metode Penelitian Kuantitatif Kualitatif dan R&D. Alfabeta.
Tasenţe, T. (2015). The electoral campaign through Social Media. Case Study – 2014 Presidential elections in Romania. Sfera Politicii, 183(1). 92-104.
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Published
2020-12-30
How to Cite
Gracia, M. S. (2020). Efektivitas Kampanye Politik di Instagram Untuk Mempengaruhi Niat Memilih. COMMENTATE: Journal of Communication Management, 1(1), 72–82. https://doi.org/10.37535/103001120206
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