Peran Komunikasi Internal Dalam Pencapaian Visi dan Penanaman Nilai Perusahaan Crediton Group Indonesia
Keywords:
organization communication, internal communication, instilling value, organizational value, companyAbstract
This study aims to determine the role of internal communication in achieving the vision and value infusion of CreditOn Group Indonesia. The successful achievement of CreditOn's Company in Kazakhstan is a reference for CreditOn Group Indonesia in achieving its vision and work culture, but expectations and reality do not run smoothly in its implementation. This study uses the theory of organizational communication and internal communication or also known as employee communication theory. The researcher wants to know how CreditOn Indonesia delivers the vision and values ​from Top Management to employees in order to achieve the output that is expected to be achieved. This research uses a qualitative method with a constructivism paradigm because there is a reality that the company wants to build to achieve its vision and application of its values. The results of the study show that there are inefficiencies in using communication channels, noise in delivering the messages, timing of the delivery of messages in the term of communicating the vision and company’s values.
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Talal, M. (2014). The Importance of Developing Internal Communication Strategy. Valahian Journal of Economics Studies, 5(19), 63-69.
Tilley, E., Fredericks, S. and Hornett, A. (2010). Kinship, Culture and Ethics in Organisations: Exploring Implications for Internal Communication. Journal of Communication Management, 16(2), 162-181.
Tompkins, P., and G. Cheney. (1983). Communication and Unobtrusive Control in Contemporary Organizations.
West, R., and Turner, L.H. (2011). Introducing Communication Theory:Analysis and Application (3th ed)
Willis, J. (2007). Foundations of Qualitative Research: Interpretive and Critical Approaches. Thousand Oaks: Sage Publications.
Zyman, S. (2002). The End if Advertising As We Kno
Alimuary, H. D. (2020). Analisis Program PT. JICT Rumah Belajar dalam Mendukung Indonesian Sustainable Development Goals 2018. COMMENTATE: Journal of Communication Management, 1(1), 37-46.
Bungin, B. (2007). Penelitian Kualitatif : Komunikasi, Ekonomi, Kebijakan Publik, dan
Ilmu Sosial Lainnya. Jakarta : Putra Grafika.
Chitrao, P. (2014). Internal Communication Satisfaction as an Employee Motivation Tools in the Retail Sector in Pune. European Journal of Social & Behavioural Sciences.
Chong, M. (2007). The Role of Internal Communication and Training in Infusing
Corporate Values and Delivering Brand Promise: Singapore Airlines Experience. Corporate reputation Review, 10[3],201-212. Doi:10.1057/pqlgrave.crr.1550051
Collin, J & Porras, J.I. (2002). Bulit to Last: Successful Habits of Visionary Companies. New York, NY: HarperCollins Publishers
Daly, F., Teague, P., and Kitchen, P. Exploring The Role of Internal Communication During Organisational Change. Corporate Communications: An International Journal. 8(3), 153-162.
Durgee, J., O’Connar, G. and Veryzer, R. (1996). Observations: Translating Values into Product Wants. Journal of Advertising Research, 36[6], 90-99.
de Chernatory, L. (2002). Would a Brand Smell Any Sweeter by a Corporate Name?. Corporate Reputation Review, 5(2/3), 114 -132.
de Chernatory, L. and Dall’Olmo Riley, F. (1999). Expert Views About Defining Service Brands and The Principles of Services Branding. Journal of Business Research, 46(2), 181-192.
Harris, F. and de Chernatory, I. (2001). Corporate Branding and Corporate Brand Performance. European Journal of marketing, 35[3/4], 441-456.
Hill, M. (2013). Public Relations: The Profession & The Practice (4th ed)
Jones, J. (1999). The future of banking: Implications of branding and loyalty. Journal of Financial Services Marketing, 3[1], 53-66.
Khetarpal, V. (2010). Role of Interpersonal Communication in Creating Condusive Organizational Climate. ASBM Journal of Management
Kountur, R. (2005). Metode Penelitian Untuk Penulisan Skripsi & Tesis. Jakarta: PPM.
Kang, M. and Sung, M. (2016). How Symmetrical Employee Communication Leads to Employee Engagement and Positive Employee Communication Behaviours. Journal of Communication Management, 21(1), 82-102.
Kelmas, A. (19 Januari, 2018). Sejauh Apa Industri Fintech Berkembang di Indonesia. Diperoleh dari: https://swa.co.id/swa/trends/sejauh-apa-industri-fintech-berkembang-di-indonesia
Latuheru, S. Q., & Roennfeld, S. (2020). Analisis Pelaksanaan Community Relations GKI Pamulang Melalui Pelayanan Kesehatan untuk Masyarakat Sekitar. COMMENTATE: Journal of Communication Management, 1(2), 176-192.
Lipiainen, H., Karjaluoto, H., and Nevalainen, M. (2013). Digital Channels in the Internal Communication of a Multinational Corporation. Corporate Communication: An International Journal, 19(3), 275-286.
Littlejohn S, W & Foss K, A. (2008). Theories of Human Communication (9th ed)
Mazzei, A. (2013). Internal Communication for Employee Enablement: Strategies in America and Italian Companies. Corporate Communiacation: An International Journal, 19(1), 82-95.
Meade, J. (2010). Strategic Planning for Internal Communication. CPA Practice Management Forum.
Moleong, L. (2006). Methodology Penelitian Kualitatif. Bandung: Remaja Rosdakarja.
Moleong, L. (2010). Metodologi Penelitian Kualitatif: Edisi Revisi. Bandung: PT Remaja Rosdakarya Offset.
Morsi, N.I. (2016). Events as an Internal Communication Tool Integrating Corporate Value Through Internal Events. The Business and Management Review, 7(3),49-67.
Morissan, (2013). Teori Komunikasi: Individu Hingga Massa. Jakarta: Kencana Prenada Media
Mulyana, D. (2015). Komunikasi Organisasi. Bandung: Rosdakarya
Petty R, E & Cacioppo J, T. (1986). Communication and Persuasion. New York, NY: Springer-Verlag.
Robson, P. and Tourish, D. Managing internal communication: an organizational case study. Corporate Communication: An International Journal,10(3), 213-215.
Schein, E.H. (1992). Organizational Culture and Leadership. San Fransisco, SF: Jossey-Bass
Schuler,M. (2004). Management of the Organizational Image: A method for organizational image configuration.Corporate Reputation Review, 7[1], 37-53.
Schultz, M., Hatch, M.J. and Larsen, M.H.(2000) The Expressive Organization. Oxford University Press, New York.
Sekaran, U. and Bougie, R. (2009). Research Methods for Business (5th ed.).UK: Willey.
Sharma, N., and Kamalanabhan, T. (2012). Internal corporate communication and its impact on internal branding: Perception of Indian public sector employees. Corporate Communication: An International Journal, 17(3), 300-322.
Siswanto, T. Optimalisasi Sosial Media Sebagai Media Pemasaran Usaha Kecil Menengah. Jurnal Liquidity, 2(1), 80-86
Talal, M. (2014). The Importance of Developing Internal Communication Strategy. Valahian Journal of Economics Studies, 5(19), 63-69.
Tilley, E., Fredericks, S. and Hornett, A. (2010). Kinship, Culture and Ethics in Organisations: Exploring Implications for Internal Communication. Journal of Communication Management, 16(2), 162-181.
Tompkins, P., and G. Cheney. (1983). Communication and Unobtrusive Control in Contemporary Organizations.
West, R., and Turner, L.H. (2011). Introducing Communication Theory:Analysis and Application (3th ed)
Willis, J. (2007). Foundations of Qualitative Research: Interpretive and Critical Approaches. Thousand Oaks: Sage Publications.
Zyman, S. (2002). The End if Advertising As We Kno
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Published
2021-07-07
How to Cite
Setyana, F. O. R., & Aruman, A. E. (2021). Peran Komunikasi Internal Dalam Pencapaian Visi dan Penanaman Nilai Perusahaan Crediton Group Indonesia. COMMENTATE: Journal of Communication Management, 2(1), 33–48. Retrieved from https://journal.lspr.edu/index.php/commentate/article/view/253
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