Hubungan Parasosial Antara Penggemar ARMY dan BTS di Weverse
DOI:
https://doi.org/10.37535/103005120242Keywords:
Parasocial Relationships, Kpop, Virtual Media, BTS, WeverseAbstract
ABSTRAK
Penelitian ini berfokus untuk memahami hubungan parasosial atau parasocial relationship (PSR) antara penggemar ARMY dengan Idol BTS di Weverse. Penelitian ini menggunakan metode kualitatif dengan pendekatan etnografi virtual. Pengumpulan data dilakukan dengan mengamati aktivitas media sosial akun Weverse BTS dan mengamati fenomena kedekatan Army dan BTS di media profesional. Penelitian ini mengungkapkan hubungan parasosial antara penggemar ARMY dan BTS terbentuk melalui interaksi yang intens di platform Weverse, terutama melalui sesi live streaming. sehingga dapat berinteraksi secara langsung dan real-time, memungkinkan penggemar untuk mengajukan pertanyaan, mengirim komentar, dan menerima tanggapan langsung dari anggota BTS. Interaksi semacam ini menciptakan kesan hubungan dua arah dan memperkuat ikatan emosional antara keduanya. BTS menggunakan interaksi ini secara profesional untuk memperkuat hubungan dengan penggemar dan meningkatkan popularitas mereka. Tidak hanya dalam industri musik, BTS memiliki dampak pada sektor ekonomi Korea Selatan. Kontribusi BTS mencapai lebih dari $3,9 miliar, dengan proyeksi untuk mencapai $39 miliar dalam sepuluh tahun mendatang. Pendapatan ini bersumber dari penjualan album, tiket konser, produk merchandising dan peningkatan pariwisata.
Kata kunci: Parasocial Relationships, Kpop, Virtual Media, Waverse, BTS
ABSTRAK
This research focuses on understanding the parasocial relationship (PSR) between ARMY fans and BTS Idols in Weverse. This research uses a qualitative method with a virtual ethnography approach. Data collection was done by observing the social media activities of BTS's Weverse account and observing the phenomenon of Army and BTS's closeness in professional media. This research reveals that parasocial relationships between ARMY and BTS fans are formed through intense interactions on the Weverse platform, especially through live streaming sessions, allowing fans to ask questions, post comments, and receive direct responses from BTS members. This kind of interaction creates a sense of a two-way relationship and strengthens the emotional bond between the two. BTS uses these interactions professionally to strengthen relationships with fans and increase their popularity. Not only in the music industry, BTS has an impact on South Korea's economic sector. BTS' contribution is over $3.9 billion, with projections to reach $39 billion in the next ten years. This revenue comes from album sales, concert tickets, merchandising products and increased tourism.
Kata kunci: Parasocial Relationships, Kpop, Virtual Media, Weverse, BTS
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