The The Role of Innovation Communication in the Development of Bali Aga

Authors

  • Sena Aji Prasetyo
  • Raphael Antonius Arnold Prawira lspr
  • Ardo Ardhian

DOI:

https://doi.org/10.37535/101009120222

Abstract

As a priority of the Government of Indonesia's economic development, rural areas have been developing innovation which derived from the leading commodities of each region. In the process of developing innovation, rural areas also receive support from various parties in the form of training, facilities and infrastructure. The theory of communication related to innovation has been widely developed by researchers until the emergence of the concept of Innovation Communication. This concept is an interaction between stakeholders in an innovation process. Studies on Innovation Communication have not been widely carried out in rural areas. This study explores the role of innovation communication that can be a lesson for various parties in facing innovation challenges as well as plans for replicating good practices in rural areas. This study was conducted in the Bali Aga area, located in Buleleng Regency, Bali Province, using the constructivism paradigm. The researchers used a qualitative approach and collected data through in-depth interviews as well as field visit observations and report analysis. The results of the study indicate that there are challenges in changing the government structure of Buleleng Regency which have an impact on the commitment to innovation development that has been built by the local community. The researcher finds that the success of innovation development in rural areas is highly dependent on each role played by each stakeholder at the macro, meso, and micro levels. In addition, this study emphasizes the importance of the role of leaders as communication promoter who can encourage collaboration between parties.

References

Adom, D., Yeboah, A., & Ankrah, A. K. (2016). Constructivism philosophical paradigm: Implication for research, teaching and learning. Global journal of arts humanities and social sciences, 4(10), 1-9.

Avolio, B. J., & Gardner, W. L. (2005). Authentic leadership development: Getting to the root of positive forms of leadership. The leadership quarterly, 16(3), 315-338.

Creswell, J. W. (2007). Qualitative Inquiry & Research Design: Choosing Among Five Approaches. Second edition.

Creswell, J. W. (2014). Research design: qualitative, quantitative, and mixed methods approaches. Fourth edition.

Davis, C. S., Lachlan, K. A. (2017). Straight Talk about Communication Research Methods. Third edition.

de Vries, H., Tummers, L., & Bekkers, V. (2018). A stakeholder perspective on public sector innovation: why position matters. International Review of Administrative Sciences, 84(2), 269-287.

Flick, U. (2004). Triangulation in qualitative research. A companion to qualitative research, 3, 178-183.

Gardner, W. L., Avolio, B. J., Luthans, F., May, D. R., & Walumba, F. O. (2005). Can you see the real me? A self-based model of authentic leader and follower development. The Leadership Quarterly.

Guerrero, M., & Martínez‐Chávez, M. (2020). Aligning regional and business strategies: Looking inside the Basque Country entrepreneurial innovation ecosystem. Thunderbird International Business Review, 62(5), 607-621.

Höij, Magnus: Components of Innovation Journalism. In: Innovation Journalism, Vol. 1 (2004), No. 5, pp. 1-14.

Kusuma, G. H., & Krisnadewara, P. D. (2019). Innovation Challenges of Village-owned Enterprises.

Leeuwis, C., & Aarts, N. (2011). Rethinking communication in innovation processes: creating space for change in complex systems. Journal of agricultural education and extension, 17(1), 21-36.

Lewis, J. M., Ricard, L. M., & Klijn, E. H. (2018). How innovation drivers, networking and leadership shape public sector innovation capacity. International Review of Administrative Sciences, 84(2), 288-307.

Luoma-aho, V., & Halonen, S. (2010). Intangibles and innovation: the role of communication in the innovation ecosystem. Innovation journalism, 7(2), 1-20.

Mast, C., Huck, S., & Zerfass, A. (2005). Innovation communication. Innovation journalism, 2(4), 165.

Mendes PDTT Ingatkan Pembangunan Desa Tidak Berorientasi Keinginan Elite. (2021, September 28). Diakses dari https://nasional.kompas.com/read/2021/09/28/14553341/mendes-pdtt-ingatkan-pembangunan-desa-tidak-berorientasi-keinginan-elite

Miles, M. B., Huberman, A. M., & Saldana, J. (2014). Qualitative data analysis: A methods sourcebook.

Neuman, W. L. (2014). Social Research Methods: Qualitative and Quantitative Approaches. Seventh Edition.

Norman, S. M., Avolio, B. J., & Luthans, F. (2010). The impact of positivity and transparency on trust in leaders and their perceived effectiveness. The Leadership Quarterly, 21(3), 350-364.

Safitri, K. (2020, September 21). Dana Desa Tahun 2021 akan Difokuskan untuk Pencapaian SDGs. Kompas.com. Diakses dari: https://money.kompas.com/read/2020/09/21/144500026/dana-desa-tahun-2021-akan-difokuskan-untuk-pencapaian-sdgs

Shamir, B., & Eilam, G. (2005). “What’s your story?”: A life-stories approach to authentic leadership development. The Leadership Quarterly.

Shum, P. (2015). A diagnostic tool for assessing innovation readiness. Welcome to the electronic edition of Integrating Innovation: South Australian Entrepreneurship Systems and Strategies. The book opens with the bookmark panel and you will see the contents page. Click on this anytime to return to, 303.

Swenberg, T., Kostela, J., & Saveljeff, S. (2020). Regional ‘innovation systems’ vis-à-vis ‘innovation support systems’–Is clarification needed?. Industry and Higher Education, 34(6), 371-376.

Zerfass, A. (2005). Innovation readiness. Innovation Journalism, 2(8), 1-27.

Zerfass, A., & Huck, S. (2007). Innovation, communication, and leadership: New developments in strategic communication. International Journal of Strategic Communication, 1(2), 107-122.

Downloads

Published

2022-07-17

How to Cite

Prasetyo, S. A. ., Prawira, R. A. A., & Ardhian, A. (2022). The The Role of Innovation Communication in the Development of Bali Aga. Communicare : Journal of Communication Studies, 9(1), 11–21. https://doi.org/10.37535/101009120222