Young Generation Perceptions of Marriage: Analyzing the #MarryIsScary Hashtag on TikTok

Osha Nabilah; Novi Andayani Praptiningsih; Tantan Hermansah; Muhammad Fanshoby; Heni Hayat

doi:10.37535/101011220244

Authors

Osha Nabilah Faculty of Da’wah and Communication Sciences, Syarif Hidayatullah State Islamic University, Jakarta, Indonesia
Novi Andayani Praptiningsih Universitas Muhammadiyah Prof. Dr. HAMKA (UHAMKA) Jakarta
Tantan Hermansah Faculty of Da’wah and Communication Sciences, Syarif Hidayatullah State Islamic University, Jakarta, Indonesia.
Muhammad Fanshoby Faculty of Da’wah and Communication Sciences, Syarif Hidayatullah State Islamic University, Jakarta, Indonesia.
Heni Hayat LSPR Institute of Communication & Business, Jakarta, Indonesia.

DOI:

https://doi.org/10.37535/101011220244

Keywords:

hashtag, tiktok, marryisscary, perception, content

Abstract

This study explores how the TikTok hashtag #MarryIsScary influences young people’s negative perceptions of marriage. As social media shapes public discourse, this research examines the role of TikTok in amplifying marriage-related anxieties. Using a qualitative digital ethnographic approach, this study analyzed 100 videos and 1,000 comments associated with #MarryIsScary to assess dominant narratives and user engagement. Findings indicate that 68% of videos portray marriage negatively, citing fears of commitment, financial burden, and emotional instability. Additionally, 60% of comments reinforce these concerns, reflecting a growing skepticism toward marriage, especially among women aged 18-30 years. TikTok’s algorithm further amplifies these views, fostering an echo chamber effect. The platform serves as both a public discourse space and a reinforcement mechanism for shifting social values. Young users actively engage in discussions that challenge traditional marital expectations, revealing evolving attitudes toward relationships and long-term commitments. To counterbalance negative marriage narratives, a creative educational approach is needed. Engaging, positive content can provide a more realistic perspective on marriage, supporting informed decision-making among young users.

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