Influence of Narrative and Dramatized Political Content on 2024 Regional Election Participation

Setyani Utami; Umaimah Wahid

doi:10.37535/101011220245

Authors

Setyani Utami Universitas Budi Luhur
Umaimah Wahid Ilmu Komunikasi, Universitas Budi Luhur

DOI:

https://doi.org/10.37535/101011220245

Keywords:

Narrative, Dramatization, Political Participation, Social Media, Regional Election

Abstract

This study aims to examine the influence of narrative and dramatization in political content on public political participation in the 2024 Simultaneous Regional Election (Pilkada) in Barito Timur Regency. A quantitative approach was used, with survey questionnaires distributed to 100 respondents from various demographic groups. The data were analyzed using descriptive statistics and multiple regression analysis. The findings reveal that both narrative and dramatization in political content significantly affect political participation. Specifically, political narratives that resonate with local issues and emotionally charged dramatization elements encourage individuals to engage in political discussions and voting activities. This study contributes to the field of political communication by highlighting the role of media content in shaping political behavior. The practical implications are crucial for political campaign strategies, especially in utilizing social media platforms to influence voter engagement. The results also offer insights for further research on the impact of digital media content on political participation in contemporary electoral processes.

References

Abdurrohman, Y. (2024). Manajemen Impresi Prabowo Subianto dalam Menghadapi Pemilihan Presiden 2024. Komuniti : Jurnal Komunikasi Dan Teknologi Informasi, 16(1), Article 1. https://doi.org/10.23917/komuniti.v16i1.3768

Antila, A. (2024). X as a Platform for Political Engagement: Analyzing Information Encountering and Participatory Democracy Among Candidates in the 2023 Finnish Parliamentary Election. https://www.doria.fi/handle/10024/190577

Ardipandanto, A. (2020). Dampak Politik Identitas Pada Pilpres 2019: Perspektif Populisme [The Impact of Identity Politics On President Election 2019: Populism Perspective]. Jurnal Politica Dinamika Masalah Politik Dalam Negeri dan Hubungan Internasional, 11(1), Article 1. https://doi.org/10.22212/jp.v11i1.1582

Barata, M. F., & Simanjuntak, M. B. (2023). DIBALIK LAYAR KAMPANYE: MENGURAI STRATEGI PUBLISITAS DAN PROPAGANDA POLITIK DALAM PEMILIHAN PRESIDEN. Jurnal Media Dan Komunikasi (MEKAS), 1(1), Article 1. https://utilityprojectsolution.org/ejournal/index.php/mekas/article/view/17

Blakesley, D. (2002). The elements of dramatism. Longman. https://cir.nii.ac.jp/crid/1130000795304561152

Boscarino, J. E. (2022). Is seeing believing? Comparing the influence of textual and visual policy narratives on public opinion. Politics & Policy, 50(4), 720–751. https://doi.org/10.1111/polp.12471

Brady, W. J., Crockett, M. J., & Van Bavel, J. J. (2020). The MAD Model of Moral Contagion: The Role of Motivation, Attention, and Design in the Spread of Moralized Content Online. Perspectives on Psychological Science, 15(4), 978–1010. https://doi.org/10.1177/1745691620917336

Budiyanti Prameswari, L. (2024, January 24). Populix: 28 persen Gen Z cari informasi kandidat Pilpres di medsos. Antara News. https://www.antaranews.com/berita/3930972/populix-28-persen-gen-z-cari-informasi-kandidat-pilpres-di-medsos

Burke, K. (1969). A grammar of motives (Vol. 177). Univ of California Press. https://books.google.com/books?hl=en&lr=&id=cbUwDwAAQBAJ&oi=fnd&pg=PR15&dq=Burke,+K.+(1969).+A+Grammar+of+Motives.+University+of+California+Press.&ots=GQD7xqVl8z&sig=nUtFr4PQJuY0qxC7HI_lhL8K2hI

Casero-Ripollés, A., Feenstra, R. A., & Tormey, S. (2016). Old and New Media Logics in an Electoral Campaign: The Case of Podemos and the Two-Way Street Mediatization of Politics. The International Journal of Press/Politics, 21(3), 378–397. https://doi.org/10.1177/1940161216645340

Craswell, A., Wallis, M., Coates, K., Marsden, E., Taylor, A., Broadbent, M., Nguyen, K.-H., Johnston-Devin, C., Glenwright, A., & Crilly, J. (2020). Enhanced primary care provided by a nurse practitioner candidate to aged care facility residents: A mixed methods study. Collegian, 27(3), 281–287. https://doi.org/10.1016/j.colegn.2019.08.009

Creswell, J. W. (2012). Research design: Pendekatan kualitatif, kuantitatif, dan mixed. http://library.stik-ptik.ac.id/detail?id=49156&lokasi=lokal

Crow, D., & Wolton, L. (2020). Talking Policy in Congressional Campaigns: Construction of Policy Narratives in Electoral Politics. Politics & Policy, 48(4), 658–699. https://doi.org/10.1111/polp.12369

Dankwah, J. B., & Mensah, K. (2021). Political marketing and social media influence on young voters in Ghana. SN Social Sciences, 1(6), 152. https://doi.org/10.1007/s43545-021-00151-4

Demirbaga, Ü., Aujla, G. S., Jindal, A., & Kalyon, O. (2024). Real-World Big Data Analytics Case Studies. In Ü. Demirbaga, G. S. Aujla, A. Jindal, & O. Kalyon (Eds.), Big Data Analytics: Theory, Techniques, Platforms, and Applications (pp. 233–247). Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-55639-5_10

Dwiyanti, D. A., Nurani, I., Alfarizi, M. N., & Hubbah, R. D. (2023). Pengaruh Media Sosial terhadap Partisipasi Politik Warga Negara: Dampak Positif dan Negatif. Advances In Social Humanities Research, 1(4), Article 4. https://doi.org/10.46799/adv.v1i4.34

Farroza, K. S., Yahya, A. A., Ramadhani, A. N., Susilo, G. P., Setiawan, D. D., Gunawan, M. D. R., & Rahmawati, R. (2024). Strategi Komunikasi Politik Pasangan Anies Baswedan dan Muhaimin Iskandar di Instagram @Ubahbareng untuk Meningkatkan Citra Positif dalam Pemilu 2024. Jurnal Penelitian Inovatif, 4(4), 2349–2362. https://doi.org/10.54082/jupin.877

Feezell, J. T. (2018). Agenda Setting through Social Media: The Importance of Incidental News Exposure and Social Filtering in the Digital Era. Political Research Quarterly, 71(2), 482–494. https://doi.org/10.1177/1065912917744895

Fisher, W. R. (1984). Narration as a human communication paradigm: The case of public moral argument. Communication Monographs, 51(1), 1–22. https://doi.org/10.1080/03637758409390180

GarduñoG arcía, C., & Gaziulusoy, İ. (2021). Designing future experiences of the everyday: Pointers for methodical expansion of sustainability transitions research. Futures, 127, 102702. https://doi.org/10.1016/j.futures.2021.102702

Geise, S., Maubach, K., & Boettcher Eli, A. (2024). Picture me in person: Personalization and emotionalization as political campaign strategies on social media in the German federal election period 2021. New Media & Society, 14614448231224031. https://doi.org/10.1177/14614448231224031

Goldberg, A. C., & Sciarini, P. (2023). Voter turnout in direct democracy: A joint analysis of individual, referendum and community factors. European Journal of Political Research, 62(1), 25–46. https://doi.org/10.1111/1475-6765.12493

Griffin, M. (2023). INOCULANT TO INFLUENCE: CULTIVATING CRITICAL CITIZENSHIP BY FOREGROUNDING ONTOLOGY THROUGH KENNETH BURKE AND WALTER FISHER’S RHETORICAL FRAMEWORKS. English Department Theses. https://scholarworks.uttyler.edu/english_grad/33

Halim, H., Mohamad, B., Dauda, S. A., Azizan, F. L., & Dalib, S. (2025). Political leadership and campaign strategies in determining youth behavior towards political participation. Multidisciplinary Science Journal, 7(2). Scopus. https://doi.org/10.31893/multiscience.2025115

Heryanto, G. G. (2018). Mencegah Hoaks di Kampanye Pemilu 2019: Perspektif Literasi Politik dan Media. https://repository.uinjkt.ac.id/dspace/handle/123456789/60230

Jovanoski, J. (2020). A Study of Dramatization in the Critical Thought of Machiavelli and Marx—ProQuest. https://www.proquest.com/openview/e94597d71e4541b9750b1b96020f7aa9/1?pq-origsite=gscholar&cbl=18750&diss=y

Judijanto, L., Wandan, H., Ayu, N., Triyantoro, A., & Suroso, S. (2024). Pengaruh Politik Identitas dan Penggunaan Media Sosial terhadap Partisipasi Politik Digital Pemilih Milenial dan Gen Z di Indonesia. Sanskara Ilmu Sosial Dan Humaniora, 2(01), Article 01. https://doi.org/10.58812/sish.v2i01.500

Lee, J., Oh, C., & Kim, Y.-C. (2022). The candlelight movement, democracy, and communication in Korea. Routledge. https://api.taylorfrancis.com/content/books/mono/download?identifierName=doi&identifierValue=10.4324/9780367823115&type=googlepdf

Littlejohn, S. W., & Foss, K. A. (2009). Encyclopedia of communication theory (Vol. 1). Sage. https://books.google.com/books?hl=en&lr=&id=S8Kf0N0XALIC&oi=fnd&pg=PP1&dq=Littlejohn,+S.+W.,+%26+Foss,+K.+A.+(2009).+Encyclopedia+of+Communication+Theory.+SAGE+Publications.&ots=dpIxUlCbpU&sig=35C0fCaOpTe9sN2sXtq8cG8zIA0

Mathaisel, D. F. X., & Comm, C. L. (2021). Political marketing with data analytics. Journal of Marketing Analytics, 9(1), 56–64. https://doi.org/10.1057/s41270-020-00097-1

McQuail, D. (2010). McQuail’s mass communication theory. Sage publications.

MMC, A. (2024, February 17). 84% Partisipasi Masyarakat Bartim pada Pemilu 2024. MMC Barito Timur. https://mediacenter.baritotimurkab.go.id/84-partisipasi-masyarakat-bartim-pada-pemilu-2024/

Mulyana, D. (2002). Ilmu komunikasi suatu pengantar.

Oni, J. O., Mohammed, I., Collins-Dike, J., & Ridwan, M. (2024). Social Media and Political Participation in the 2023 General Election in Lagos State. Polit Journal Scientific Journal of Politics, 4(2), Article 2. https://doi.org/10.33258/polit.v4i2.1151

Osimen, G. U., & Adeyefa, C. R. (2024). Social Media and Political Propaganda: A double-edged Sword for Democratic Consolidation in Nigeria. British Journal of Multidisciplinary and Advanced Studies, 5(4), Article 4. https://doi.org/10.37745/bjmas.2022.04127

Sahu, D. M. K., & Gupta, D. T. C. (2024). Social Media and Political Activism in India: A Content Analysis of Online Movements. Economic Sciences, 20(2), Article 2. https://doi.org/10.69889/b4gjer19

Serapşah, G. H., & Sevgihan, M. (2023). The Influence of Media on Political Communication: A Review of Literature. American Journal of Law and Political Science, 2(3), Article 3. https://gprjournals.org/journals/index.php/AJLPS/article/view/214

Setiadi, E. M., & Kolip, U. (2013). Pengantar sosiologi politik. Kencana. https://books.google.com/books?hl=en&lr=&id=cDa2DwAAQBAJ&oi=fnd&pg=PR1&dq=+Sosiologi+Politik:+Teori+dan+Perkembangan+Isu+Kontemporer.+Jakarta:+Kencana+Prenada+Media.&ots=5zSUFiDJus&sig=Fnt5dlr7EW2iWPHgCfoXGB3UciI

Siadari, C. (2024). Media Sosial Sebagai Keran Informasi Publik Pemilu dan Pemilihan 2024. https://www.kpu.go.id/berita/baca/10284/media-sosial-sebagai-keran-informasi-publik-pemilu-dan-pemilihan-2024

Suci Azzahri, N. (2024, March 11). Politik Digital: Keterlibatan Media Sosial dalam Meningkatkan Partisipasi Politik Generasi Muda Pada Pesta Demokrasi 2024 | Sekretariat Negara. https://www.setneg.go.id/baca/index/politik_digital_keterlibatan_media_sosial_dalam_meningkatkan_partisipasi_politik_generasi_muda_pada_pesta_demokrasi_2024

Sulastri, A., Adi, B. T. S., Sukmana, O., & Wahyudi. (2024). Sociology of Young Voters: How They Shape Political Campaigns in Indonesia. International Journal of Research in Engineering, Science and Management, 7(6), Article 6. https://journal.ijresm.com/index.php/ijresm/article/view/3069

Tariq, R., Zolkepli, I. A., & Ahmad, M. (2022). Political Participation of Young Voters: Tracing Direct and Indirect Effects of Social Media and Political Orientations. Social Sciences, 11(2), Article 2. https://doi.org/10.3390/socsci11020081

Tucker, J. A., Guess, A., Barbera, P., Vaccari, C., Siegel, A., Sanovich, S., Stukal, D., & Nyhan, B. (2018). Social Media, Political Polarization, and Political Disinformation: A Review of the Scientific Literature (SSRN Scholarly Paper 3144139). Social Science Research Network. https://doi.org/10.2139/ssrn.3144139

Wang, J., Gui, T., Cheng, M., Wu, X., Ruan, R., & Du, M. (2023). A survey on emotional visualization and visual analysis. Journal of Visualization, 26(1), 177–198. https://doi.org/10.1007/s12650-022-00872-5

Wolfsfeld, G. (2022). Making Sense of Media and Politics: Five Principles in Political Communication (2nd ed.). Routledge. https://doi.org/10.4324/9781003176657

Yildirim, Y. (2019). From reality to spectacle: The dramatization of politics and the case of CNNTurk`s No Man`s Land [masterThesis, Sosyal Bilimler Enstitüsü]. https://acikbilim.yok.gov.tr/handle/20.500.12812/624975