Focus and Scope
Focus
Asian Journal of Digital Public Relations (AJDPR) is dedicated to advancing scholarly discussions on digital public relations, strategic communication, and digital governance, particularly within the Asian context and the Global South.
The journal places digital public relations at the center of its intellectual agenda, while encouraging interdisciplinary engagement with communication theory, media studies, computational approaches, critical algorithm studies, platform studies, and policy analysis. AJDPR aims to become a leading academic platform for examining how digital technologies are transforming public relations theory and practice in increasingly networked societies.
Scope
AJDPR welcomes original research articles, theoretical papers, and conceptual studies that address contemporary developments in public relations and strategic communication in digital environments. The journal particularly encourages contributions that explore the intersections between communication, technology, governance, and society.
Topics within the scope of the journal include, but are not limited to:
- Digital public relations theory and practice
- Strategic communication in digital environments
- Social media communication and engagement
- Artificial intelligence in public relations and communication
- Platform governance and digital infrastructures
- Algorithms, visibility, and communication power
- Datafication and data-driven communication strategies
- Computational methods for public relations research
- Crisis communication in digital and networked settings
- Digital reputation management and online identity
- Public communication, institutions, and governance in Asia
- Political public relations and digital influence
- Organizational communication in the platform era
- Public diplomacy and international communication in digital contexts
- Ethics, regulation, and policy in digital communication
- Critical studies of technology, media, and communication power
- Comparative studies on public relations in Asia and the Global South
AJDPR is particularly interested in manuscripts that offer Asian perspectives, comparative regional insights, or critical reflections on the evolving relationship between digital technologies and public communication. Both empirical and conceptual contributions are welcome, provided they demonstrate rigorous scholarship and make a meaningful contribution to the field.
