Pariwisata Budaya Berkelanjutan: Persepsi Masyarakat Lokal


  • Kenyo Kharisma Kurniasari LSPR Communication and Business Institute



Wisata budaya berkelanjutan, masyarakat lokal, persepsi penduduk, manajemen pariwisata


Artikel ini mengkaji tentang bagaimana persepsi masyarakat lokal dapat mempengaruhi pariwisata budaya berkelanjutan di Jepang. Sejauh mana pandangan mereka mengenai kegiatan pariwisata di daerah mereka mempengaruhi sikap terhadap kegiatan pariwisata, dan bagaimana hal itu akan mempengaruhi partisipasi mereka dalam keberlangsungan pembangunan pariwisata berkelanjutan. Penelitian ini menggunakan kajian naratif dari penelitian sebelumnya sebagai data sekunder. Hasil penelitian menunjukkan bahwa persepsi penduduk Jepang terhadap pariwisata bersifat positif dan negatif. Sikap ini dipengaruhi oleh seberapa dekat interaksi mereka dengan industri dan kegiatan pariwisata. Sebagaimana dijelaskan dalam teori pertukaran sosial, kecenderungan penduduk setempat untuk mempertahankan pariwisata budaya yang berkelanjutan secara keseluruhan adalah negatif, karena dampak yang tidak menyenangkan lebih signifikan daripada manfaat yang mereka terima. Oleh karena itu, pengelola destinasi dan atau pemerintah daerah perlu menyusun perencanaan dan pengelolaan pasar yang lebih baik untuk mewujudkan pariwisata budaya yang berkelanjutan.


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How to Cite

Kurniasari, K. K. (2021). Pariwisata Budaya Berkelanjutan: Persepsi Masyarakat Lokal. Journal of Research on Business and Tourism, 1(1), 62–74.