Integrating Corporate Image and Technology Acceptamce Model to Digital Banking Intention

Abstract

The technology advance creates digital banking as a new technology in the banking industry. Banking activities can be done in one application on a smartphone, even without the presence of offline branch office. Currently, most customers still use conventional banks instead of digital banking because they are still quite new in Indonesia. This study aims to investigate the effect of Corporate Image and Technology Acceptance Model (TAM) on an intention to use through the mediation of attitudes toward adopting brands. This research was conducted on 300 Jenius digital banking customers in the DKI Jakarta area using the non-probabilistic side. The Structural Equation Modeling (SEM) method will be used to test the hypothesis. The research findings show: Perceived Ease of Use and Perceived Usefulness has a positive and significant influence on Corporate Image; Perceived Usefulness and Corporate Image show a positive and significant influence on Brand Attitude and Behavioral Intention. However, Perceived Ease of Use and Brand Attitude was not proven to have a significant effect on Behavioral Intention. The findings in this study will be used as a suggestion for companies in terms of implementing new technology in digital banking to increase behavioral intention.