Identity Construction of Fans: Virtual Community Through Chat Room LINE (Case Study EXO-L Bandung Community)

Authors

  • Kumala Hayati Universitas Pembangunan Nasional Veteran Jakarta
  • Anindita Lintangdesi Afriani Universitas Pembangunan Nasional "Veteran" Jakarta

DOI:

https://doi.org/10.37535/105002120235

Keywords:

Fans Culture, Fans Virtual, Communities, Identity Consumption, LINE

Abstract

For fans outside of South Korea, the existence of social media can open the possibility to follow all their idol activities and express their identity as fans freely because not all community can accept them. LINE is a medium of information exchange that forms a fan culture as a form of identity consumption of the fans. This research uses a qualitative method with Creswell's constructivism paradigm discussing identity construction among members of Bandung EXO - L community. LINE chat group is a discussion forum to learn how to support idols by conducting virtual fangirling activities that become the lifestyle of community members. Thus, the community environment shapes both verbal and non-verbal communication between community members. This has an impact on the emergence of loyal and active feelings possessed by community members. This loyalty is interpreted as obligations for fan identity because consuming EXO related stuffs is not only based on the work produced, but as an absolute identity.

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Published

2022-12-30

How to Cite

Kumala Hayati, & Anindita Lintangdesi Afriani. (2022). Identity Construction of Fans: Virtual Community Through Chat Room LINE (Case Study EXO-L Bandung Community). Journal of Communication and Public Relations, 2(1), 47–55. https://doi.org/10.37535/105002120235