Communication Planning: A Tool for Behavior Change

Authors

  • Ardhya Putri Institut Komunikasi dan Bisnis LSPR
  • Rani C. Oktaviani Institut Komunikasi dan Bisnis LSPR

DOI:

https://doi.org/10.37535/105002120233

Keywords:

communication objective, communication plan, changing behavior, ADKAR, Prosci

Abstract

Communication plan is an essential element to create a communication strategy that will support the success of the project. In the other hand, a clear objective has to be defined in order to set the message that is going to deliver. If the objective is to change behavior is more challenging. In this paper, I will use ADKAR (Awareness, Desire, Knowledge, Action and Reinforcement) by Prosci method, to create a comprehensive communication plan for reducing numbers of child abduction in Jakarta.

 

References

Littlejohn, Steven W. & Karen A. (2009). Theories of Human Communications, Jakarta: Salemba Humanika.

Gregory, Anne (2010). Planning and Managing Public Relations Campaigns, London: Philadelphia New Delhi.

Newman, Amy (2016). Communication Planning: A Template for Organizational Change. Cornell University School of Hotel Administration.

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Published

2022-12-30

How to Cite

Putri, A., & Oktaviani, R. C. (2022). Communication Planning: A Tool for Behavior Change . Journal of Communication and Public Relations, 2(1), 24–32. https://doi.org/10.37535/105002120233

Issue

Vol. 2 No. 1 (2022): Journal of Communication & Public Relations

Section

Articles