Communication Planning: A Tool for Behavior Change


  • Ardhya Putri Institut Komunikasi dan Bisnis LSPR
  • Rani C. Oktaviani Institut Komunikasi dan Bisnis LSPR



communication objective, communication plan, changing behavior, ADKAR, Prosci


Communication plan is an essential element to create a communication strategy that will support the success of the project. In the other hand, a clear objective has to be defined in order to set the message that is going to deliver. If the objective is to change behavior is more challenging. In this paper, I will use ADKAR (Awareness, Desire, Knowledge, Action and Reinforcement) by Prosci method, to create a comprehensive communication plan for reducing numbers of child abduction in Jakarta.



Littlejohn, Steven W. & Karen A. (2009). Theories of Human Communications, Jakarta: Salemba Humanika.

Gregory, Anne (2010). Planning and Managing Public Relations Campaigns, London: Philadelphia New Delhi.

Newman, Amy (2016). Communication Planning: A Template for Organizational Change. Cornell University School of Hotel Administration.




How to Cite

Putri, A., & Oktaviani, R. C. (2022). Communication Planning: A Tool for Behavior Change . Journal of Communication and Public Relations, 2(1), 24–32.