Benin Publics' Perception of Media Framing of Gender Equality for National Development in Nigeria

Emeke Precious  Nwaoboli; Adédèjì Fred   Aríjeníwà

doi:10.37535/105004120253

Authors

Emeke Precious Nwaoboli Benson Idahosa University, Edo State, Nigeria
Adédèjì Fred Aríjeníwà Glorious Vision University, Ogwa, Nigeria

DOI:

https://doi.org/10.37535/105004120253

Keywords:

bias and fairness, gender advocacy, media influence, media representation, social media

Abstract

This study examines the Benin public's perceptions of media framing gender equality in Nigeria and its impact on national development. The study's rationale was to ascertain how media framing practices shape public attitudes and influence policy responses, ultimately affecting the overall advancement of gender equality in Nigeria. Anchored on framing theory, the study employed the survey research design and collected data using a structured questionnaire from 384 respondents in Benin City using the multistage sampling technique. The data were presented in tables and analyzed using frequency counts, straightforward percentages, and mean scores. Findings revealed that the media create awareness of gender equality among the Benin public to a great extent, with social media identified as the most effective platform. Also, the standard frames employed by the media on gender equality issues are social justice and political empowerment frames. However, despite recognizing the media’s effectiveness, concerns about bias and fairness persist. The researchers conclude that while media plays a significant role in raising awareness, there is considerable skepticism regarding the accuracy and bias of these portrayals. Recommendations include efforts that should be made to increase the frequency and consistency of gender equality content across all media platforms, including traditional and digital media, among others.

Author Biographies

Emeke Precious Nwaoboli, Benson Idahosa University, Edo State, Nigeria

Emeke Precious Nwaoboli lectures at the Department of Mass Communication, Faculty of Management and Social Sciences, Benson Idahosa University, Edo State, Nigeria. He is also a Ph.D. candidate at Glorious Vision University, Ogwa, Edo State. His research focuses on multi-media studies. He is a member of the African Council for Communication Education (ACCE). His ORCID is: https://orcid.org/0000-0003-4889-9441.

Adédèjì Fred Aríjeníwà, Glorious Vision University, Ogwa, Nigeria

Adédèjì Fred Aríjeníwà is a PhD student in Mass Communication at Glorious Vision University, Ogwa, Nigeria. He holds a Bachelor's in Mass Communication from the National Open University of Nigeria and a Master's from the University of Benin. His research focuses on intercultural and development communication, particularly the role of new media. Aríjeníwà's work has been published in conference proceedings, journals, and book chapters, reflecting his deep interest in the intersection of communication and societal change.

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