The Impact of Hoaxes to the Business of Information Technology Companies in Indonesia

Authors

  • Isabella Nuzirwan Institut Komunikasi dan Bisnis LSPR
  • Rudi Sukandar Institut Komunikasi dan Bisnis LSPR

Keywords:

hoax; hate speech; social media; information technology

Abstract

The purpose of this research is to investigate whether the impact of hoaxes to an institution is as significant as those to an individual. Besides that, it also to find the impact of the hoax spreading to Indonesian people, especially viewed from the business perspective. The hoax issue investigated in this research is more related to the political ones, but it was viewed from the business perspective, especially business-to-business (B2B). This was a gap in the body of literature that the researchers have found.  For this research, researcher utilized mixed methods The first is descriptive qualitative with case study approach where researcher conducted an in-depth interview to several informants, such as business owners and marketing officers from several companies that experienced the effect of hoaxes. The second is quantitative research method with secondary data gathered from the internet.  The data analysis showed that hoax issues that hit an institution or company did not have a significant effect compared to those that hit an individual such as a public figure. The researches deliberately chose this hoax topic because it has been popular recently and also the researchers believed that the research using business point of view has not been widely done. Most of the research done today is hoaxes research from political perspective.

References

Adhi, S. [Satria]. (2015, June 22). Hoax chip pada baterai Samsung. [video File]. Retrieved from https://www.youtube.com/watch?v=bzGTrh8A59k

Bata, A. (2017, July 10). Lippo bantah ulasan hoax di medsos. Beritasatu.com.Retrieved September 8, 2017 from http://www.beritasatu.com/ekonomi/440630-lippo-bantah-ulasan-hoax-di-medsos.html

BeritasatuTV. (2016, December 22). Kominfo: Ada 800 Ribu Situs Penyebar Hoax [Video File].

Retrieved July 18, 2017 from https://www.youtube.com/watch?v=_XuHgxC8C3U

Biantoro, B. (2015, July 4). Heboh baterai Samsung dipasangi alat mata-mata, ini kebenarannya!. Merdeka.com. Retrieved July 20, 2017 from https://www.merdeka.com/teknologi/heboh-baterai-samsung-dipasangi-alat-mata-mata-ini-kebenarannya.html

Iqbal, M. (2017, August 20). Staf kepresidenan sebut 3 isu hoax yang sering menyerang Jokowi.

Tempo.co. Retrieved October 8, 2017 from https://nasional.tempo.co/read/901522/staf

kepresidenan-sebut-3-isu-hoax-yang-sering-menyerang-jokowi

Kemp, S. (2017, January 24). Digital in 2017 : global overview. Retrieved September 1, 2017 from

https://wearesocial.com/special-reports/digital-in-2017-global-overview

Liputan6. (2017, January 7). Darimana asal usul hoax? Liputan6.com. Retrieved July 18, 2017 from

http://news.liputan6.com/read/2820443/darimana-asal-usul-hoax.

Miller, J. W. (2017, March 7). World’s most literate nations ranked. Retrieved July 18, 2017 from http://webcapp.ccsu.edu/?news=1767&data

Penetrasi & perilaku pengguna internet Indonesia [n.d.]. in APJII. Retrieved September 5, 2017, from https://www.apjii.or.id/survei2017/download/4WR7gOMtLZpeNlF9D6hxyiuVHnf5TI

Pulsa. (2015, July 1). Tidak benar baterai Samsung berisi chip yang bisa curi data. Tabloidpulsa.co.id.

Retrieved July 20, 2017 from https://www.tabloidpulsa.co.id/news/22040-tidak-benar-baterai-samsung-berisi-chip-yang-bisa-curi-data

Putra, I.G.N. (1999). Manajemen hubungan masyarakat. Yogyakarta: Universitas Atma Jaya.

Singapore, We Are Social. ( 2017, April 22). Q2 2017 Global Digital Statshot. Retrieved July 18,2017, from https://www.slideshare.net/wearesocialsg/global-digital-statshot-q2-2017

Yunus, M. (2017, February 2). Bagaimana hoax mempengaruhi nalar masyarakat?. Timeshongkong.com. Retreived September 5, 2017 from http://m.timeshongkong.com/read/142086/20170209/083152/bagaimana-hoax-mempengaruhi-nalar-masyarakat/

Downloads

Published

2021-12-21

How to Cite

Nuzirwan, I. ., & Sukandar, R. (2021). The Impact of Hoaxes to the Business of Information Technology Companies in Indonesia. Journal of Communication and Public Relations, 1(1), 41–50. Retrieved from https://journal.lspr.edu/index.php/jcpr/article/view/363