Vol. 3 No. 1 (2024): Journal of Communication & Public Relations

Strategic Communication in Banking Services: Navigating Public Diplomacy and Employee Well-being in Digital Era

In JCPR Vol. 3 No. 1, we explore effective communication strategies for banks to build trust, engage customers, and manage reputation. This edition examines service marketing communication strategies, the role of public diplomacy during the Rohingya crisis, and innovative approaches to managing employee stress through public relations and interpersonal communication. We delve into how banks can leverage digital platforms, traditional media, and personal sport devices to enhance brand visibility, support employee well-being, and fulfill corporate social responsibilities (Assoc. Prof. Dr. Dra. Ulani Yunus, MM).

Journal of Communication and Public Relations (JCPR) is an international journal published by the LSPR Institute of Communication & Business, Indonesia. JCPR invites submissions from experts, practitioners, and academicians in public relations and communication studies, addressing contemporary issues in these fields. JCPR is published biannually, in January and July, with no author fee charge.